We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion.
In every salon, in every home
All for the love of beauty.
REDAVID blends scientific innovation, professional experience and a personal passion for hair to give you style on the go. Healthy, salon-perfect hair has never been so easy to get your hands on and run your fingers through. Leonardo Redavid uses his expert knowledge to bring you products that keep you ahead of the trends and in control of your style. Designed by stylists, developed by scientists, created in Canada and worn by you – REDAVID Salon Products.
Science that works. Styling that stuns.
Since its inception, Theorie has become synonymous with breakthrough technology, distinctive design, leading-edge performance and handcrafted elegance. We pride ourselves on building world-class professional salon tools from the ground up! Each one embodying a fusion of firsts from a heritage of innovation. Our blueprint: state-of-the-art components with game changing creative vision. Our result: a complete product line of styling tools that have revolutionized hair care and has become part of hair industry history.