West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Head office Burnaby and all showroom locations closed Friday March 29!
   Showroom location Vernon will be closed April 11 - 25

Joico FreePlay Clay Lightener

  • Brand: Joico
  • Product Code: JVFREEPL
  • Availability: Select an option first...

Available Options

  • Kaolin: This fine, naturally occurring clay gives FreePlay the flexibility to morph from a soft powder into a spreadable paste, making it ideal for thickening our clay lightener to your preferred consistency - with no product transfer!
  • Aloe Leaf Juice: Helps keep hair moisturized during processing, so hair feels nourished and looks healthy post-service.
Joico Freeplay Clay Lightener

Creating natural-looking blends of highlights for that ultimate look of sun-kissed perfection is easier than ever with Joico FreePlay Clay Lightener.

Introducing Joico FreePlay Clay Lightener, Joico's first lightener that stays put and moist while you paint your way through the most creative Balayage and freehand techniques. Unlike traditional lighteners that can get messy during the open-air painting and processing necessary to pull off those coveted techniques, FreePlay's clay-based formula adheres to strands yet remains supple, allowing you to paint your way through the most creative Balayage and free-hand techniques. This clay lightener gives you the control and freedom you need to lift hair up to 7 levels... WITHOUT foils, swelling, flaking, dripping, or drying-out!

Size: 28 g (Packette) & 454 g / 1 oz (Packette) & 1 lb

Features & Benefits:
  • Soft-solid clay texture stays put while lifting UP TO 7 LEVELS
  • Ultimate control for Balayage and other freehand techniques
  • Contains Aloe Leaf Juice - helps keep hair moisturized during processing, so hair feels nourished and looks healthy post-service
  • Made with Kaloin, a fine naturally occurring clay, Joico FreePlay has the flexibility to morph from soft powder into a spreadable paste, making it ideal for thickening FreePlay Clay Lightener to your preferred consistency with no product transfer!
Usage Instructions:
  • Mix FreePlay Clay Lightener (1:1) or (1:2).
  • Off-scalp use only: Mix 1 scoop of FreePlay with 1 to 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume LumiShine™ or Veroxide® Developer. Mix to desired working consistency.
  • Process for up to 60 minutes at room temperature. We do not recommended using heat. Once desired lift has been achieved, rinse hair well, then follow with K-PAK® Color Therapy™ Shampoo and Conditioner.
  • Use non-metallic bowl for mixing.
  • Use on natural or colored hair.

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