West Coast Beauty

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Only Available for Canadian Professional Beauty Trade

   Head office Burnaby and all showroom locations closed Friday March 29!
   Showroom location Vernon will be closed April 11 - 25
  • Joico Blonde Life Brightening Veil

Joico Blonde Life Brightening Veil

  • Brand: Joico
  • Product Code: JBLBRV50
  • Availability: Select an option first...

Available Options

Joico Blonde Life Brightening Veil

A multi-tasking wonder that treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage for beautifully brilliant, healthy looking blondes that shine.

Size: 50 ml & 150 ml

Features & Benefits:
  • Detangles
  • Shields hair from UVA/UVB's rays protecting hair color against damage and fading due to exposure
  • Helps keep blondes brighter
  • Provides protection from thermal styling up to 450° F (232° C)
  • Leaves hair soft to the touch
  • Instantly boosts shine
  • Reduces frizz
  • Makes hair more manageable
  • Improves elasticity
  • Hydrates thirsty hair
  • Doubles hair strength

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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