West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Head office Burnaby and all showroom locations closed Friday March 29!
   Showroom location Vernon will be closed April 11 - 25

L'Oréal Professionnel Permanent Haircolor

L'Oréal Professionnel is the No. 1 professional color brand worldwide. The products are infused with groundbreaking innovation - always with ultimate respect for the integrity of the hair.

L'Oréal Permanent color is the best option when you want full grey coverage and a more drastic color change. Permanent color is permanent and grows out over time. Try one of L'Oréal Professionnel's various permanent color brands and obtain beautiful long lasting color results every time. Formulated with Ionène G and Incell© technology, Majirel is the first permanent crème haircolor that treats hair from the core to the surface for long-lasting, radiant color with brilliant shine.


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Showing 1 - 21 of 24 Results
L'Oréal Professionnel INOA

L'Oréal Professionnel INOA

L'Oréal Professionnel INOARevolutionary oil-based, ammonia-free permanent hair color. Maximized effectiveness of the permanent haircolor process with ultimate respect for the condition of the hair fiber, resulting in stunning shine and perfect coverage of up to 100% white hair. Size: 60 g Technology: Oil Delivery System (ODSý) technology: envelops the hair fiber in a film of oil, repelling the w..

L'Oréal Professionnel INOA High Resist

L'Oréal Professionnel INOA High Resist

L'Oréal Professionnel INOA High ResistINOA High Resist combines LOreal premium, ammonia-free, odorless hair color with 60% oil and cutting-edge patented technology to create a stronger connection between the color and the hair for long-lasting, neutralizing results. These 9 beautiful shades combat brassiness for up to 8 weeks while also providing improved visible hair quality. With a creamy textu..

L'Oréal Professionnel INOA Post Color Shampoo

L'Oréal Professionnel INOA Post Color Shampoo

L'Oréal Professionnel INOA Post Color ShampooSpecifically formulated to be used after an INOA or an INOA Supreme haircolor service.Size: 1.5 LFeatures & Benefits: Removes residues to enhance the beauty of the colored hair.Usage Instructions: After emulsifying the color and rinsing it away thoroughly, apply INOA Post shampoo to hair and massage in gently until obtaining a creamy foam Rinse care..

L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA SupremeAge-defying, ammonia-free permanent haircolor, INOA Supreme is enriched with ODS2 technology, which means optimised scalp comfort, ammonia free, and odourless and therefore transforms the colouring experience. INOA Supreme is enriched with Densilum, for a thickening effect and a fuller look. Hair Type & Condition: For clients with 70% - 100% white hair who are loo..

L'Oréal Professionnel Luocolor

L'Oréal Professionnel Luocolor

L'Oréal Professionnel LuocolorLuminous permanent colour in 20 minutes. Translucent and iridescent, Luocolor will colour up to 70% on white hair.Size: 50 mlFeatures & Benefits: A new taste of color, illuminating hair's natural dimension Shimmering coverage of up to 70% white hair Includes pastels for unlimited creativity Lightening: Lifts up to 2 1/2 to 3 levels Coverage of up to 70% of white hai..

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor DeveloperSpecifically formulated to work with LUO©COLOR. Fully stabilized and buffered to ensure consistent and uniform color results. Creamy, rich formulas offer gentle controlled lightening action.Size: 1000 mlUsage Instructions: Use with all LUO©COLOR shades to achieve a multi-reflective, luminous result...

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel MajicontrastChroma colorants allow visible colour results on dark natural or dark coloured hair. Shades Available: Magenta & Red/RougeSize: 50 mlHair Type & Condition: For dark natural or dark coloured hair desiring a visible colour resultFeatures & Benefits: Visible colour results on dark natural or dark coloured hair Long-lasting, durable permanent colourUsage Instructio..

L'Oréal Professionnel Majicreme

L'Oréal Professionnel Majicreme

L'Oréal Professionnel MajicremeSpecifically formulated to work with L'Oréal Professionnel permanent and demi-permanent haircolor brands. Types Available: 20 VOL, 30 VOL & 40 VOLSize: 1000 mlHair Type & Condition: For colored hairFeatures & Benefits: Fully stabilized and buffered to ensure consistent and uniform color results Creamy, rich formulas offer gentle controlled lightening actionUsage I..

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)The 12.5 Volume offers a smaller amount of lift versus the other Majicreme developers for a beautiful glow reflect.Size: 1000 mlHair Type & Condition: Pairs well Majirel Glow shades.Features & Benefits: Use L'Oréal Professionnel Majicreme Developer 12.5 Volume for regrowth...

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shin..

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shi..

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel MetalThe metallic hair trend is growing rapidly as evident on Instagram and Pinterest. L'Oréal Professionnel Artists Shelley Gregory, Laura Gibson and Jackie Epperson have created three on-trend metallic looks using Majirel Metals shades in Amethyst .22/VV, Platinum .12/BV and Rose Gold .24/VC. These shades have a high reflect concentration for intense visibility and ..

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme ColorRich, permanent color providing perfect coverage of up to 100% of white hair. Ionene G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionene G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair Type & Condi..

L'Oréal Professionnel Efassor Cleansing Towels

L'Oréal Professionnel Efassor Cleansing Towels

L'Oréal Professionnel Efassor Cleansing TowelsL'Oréal's Efassor is a fantastic, professional way to remove hair colour, returning the hair to its original colour and readying it for re-colouring.Size: 1 Box (36 Towels) & 1 TowelHair/Skin Type & Condition: For all hair/skin typesFeatures & Benefits: Has a pleasant fragrance and a gentle Easy action that works on perm..

L'Oréal Professionnel Effasol Color Remover

L'Oréal Professionnel Effasol Color Remover

L'Oréal Professionnel Effasol Color RemoverRemoves unwanted color, uneven results or color build-up. Gentle foaming action effectively removes all unwanted permanent haircolor. Size: 1 Box (12 Packs) & 1 PackFeatures & Benefits: Leaves hair beautifully conditioned and ready for recoloring Can be used with water or developer ..

L'Oréal Professionnel INOA Carmilane

L'Oréal Professionnel INOA Carmilane

L'Oréal Professionnel INOA CarmilaneDiscover the 1st carmin red. An intense and long-lasting red colour, ammonia free and odourless. Intense, deep and bright red hair colours for all types of hair. Cover your gray up to 100%. Hair feels nourished with sublime shine until next hair colour treatment. Technology: New Exclusive Molecule: Unique multi-dimensional structure bonds to the hair..

L'Oréal Professionnel INOA Developers

L'Oréal Professionnel INOA Developers

L'Oréal Professionnel INOA DevelopersSpecifically formulated to work with INOA ODS² permanent haircolor. Type Available: 10 VOL, 20 VOL & 30 VOLSize: 1000 mlFeatures & Benefits: 10 VOL: To darken a naturally light base color, to color to the same level, to take-through mid-lengths and ends, and for pre-coloring 20 VOL: Use to cover 100% of white hair and lighten the hair..

L'Oréal Professionnel INOA Gold Fundamentals

L'Oréal Professionnel INOA Gold Fundamentals

L'Oréal Professionnel INOA Gold FundamentalsOnly your colourist can transform your hair in gold! The 1st gold fundamental shades ammonia-free and odourless. Perfect coverage, high luminosity. For a natural result with highly visible warm reflects and golden blonde hair. The ODS (Oil Delivery System) technology helps to optimise the effectiveness of the hair colour system. Size: 60 g Shade ..

L'Oréal Professionnel Majiblond Ultra

L'Oréal Professionnel Majiblond Ultra

L'Oréal Professionnel Majiblond UltraUltra light blonding and toning in one step for levels 5 - 9. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fibre. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out. Hi-Tenacity t..

L'Oréal Professionnel Majimeches

L'Oréal Professionnel Majimeches

L'Oréal Professionnel MajimechesThis gentle highlight controller cream without ammonia contains the Oleosphere Conditioning System for protection of the cuticle during the lightening process.Size: 60 ml & 30 gUsage Instructions: In a non-metallic bowl, wearing suitable disposable gloves mix 25ml of the highlight controller cream tube and the contents of the 25g highlight activator c..

L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool CoverLong-lasting concentrated cool tones to beat brassiness. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair..

Showing 1 - 21 of 24 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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