West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Head office Burnaby and all showroom locations closed Friday March 29!
   Showroom location Vernon will be closed April 11 - 25

L'Oréal Professionnel Demi-Permanent Haircolor

L'Oréal Professionnel DIA Light and DIA Richesse demi-permanent haircolor offers quick, predictable, customized results with no ammonia, rich tones and incredible shine.


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L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)L'Oreal Professionnel DIA Light is an acidic demi-permanent gel-cr?me haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services. Tone, gloss, refresh previously colored or sensitized hair, gentle acid technology smooths the cuticle for vinyl shine, provides intense care for the hair, provi..

L'Oréal Professionnel DIActivateur

L'Oréal Professionnel DIActivateur

L'Oréal Professionnel DIActivateurDIACTIVATEUR is a cream developer specifically designed to work with L'Oréal's next-generation tone-on-tone hair colour ranges: DIARICHESSE and DIALIGHT. Fully stabilized and buffered to ensure consistent and uniform color results. Creamy, rich formulas offer gentle and controlled lightening action. Type Available: 6 vol, 9 vol & 15 volSize: 1000 mlFeatures & B..

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia ColorL'Oréal Professionnel discovered the origin of dull hair: progressive melanin loss. This natural process leads to dullness first, and then to the appearance of first greys. Fight dull hair for 6 weeks of gloss colour.Size: 60 mlFeatures & Benefits: Reflils gaps from lost melanin inside the hair fiber formulated with up to 92% natural origin..

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA LightLuminous demi-permanent gel-creme haircolor without ammonia, tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.Hair Type & Condition: For color-treated or sensitized hairFeatures & Benefits: Luminous tones with exceptionally even color New gentle acid technolo..

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA RichesseIlluminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch. Advanced alkaline technology that is ideal for natural or color-treated hair.Size: 50 mlHair Type & Condition: For natural or colored hair with up to 70% white hairFeatures & B..

Showing 1 - 5 of 5 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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