West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Head office Burnaby and all showroom locations closed Friday March 29!
   Showroom location Vernon will be closed April 11 - 25

ALURAM



Aluram is a subsidiary of United Hair Care, a family-owned manufacturer. UHC has brought forth leading-edge health & beauty brands, formulas & products for over thirty years and three generations. Starting with humble beginnings the team has extended beyond relatives, welcoming in over 100 employees & professional stylists. This tight-knit group has created its own unique and fully extensive system for developing & making each product.

Aluram strives to make life better for hair and salon professionals, clientele, and consumers. Keeping its products fair for everyone involved. Made in-house by professional stylists, UHC products are built and tailored to fit the needs of both professionals & consumers and take the lead in hair industry trends. Aluram understands the daily challenges of the industry and is here to help support its partners full spectrum - from education to product knowledge - making its clients' success its own.

If you have any questions or would like more information about the ALURAM products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


Refine Search
Brands
Hair Color
Hair Type
Size
Showing 1 - 21 of 34 Results
ALURAM Body Lotion

ALURAM Body Lotion

ALURAM Body LotionThis clean beauty body lotion blends Squalane & Watermelon Seed Oil for the lush hydration of a rich body butter, but in a light and versatile lotion. Aluram's coconut water based formula seemingly melts into skin for an elevated softness and radiance.Size: 2 oz & 18 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Mimics skin's natural oils to hydrate & moisturiz..

ALURAM Body Lotion (Golden Glow)

ALURAM Body Lotion (Golden Glow)

ALURAM Body Lotion (Golden Glow)Experience soft & radiant skin. This clean beauty lotion nourishes skin with Squalane & Watermelon Seed Oil, while a pinch of natural sunless tanner provides a flawless, golden tone. The more you use, the darker the color.Size: 18 ozHair Type & Condition: For all skin types - For a gradual tanFeatures & Benefits: Lightweight, buildable, gradual tanner Applies like ..

ALURAM Body Lotion (Sugar Plum)

ALURAM Body Lotion (Sugar Plum)

ALURAM Body Lotion (Sugar Plum)Limited Edition Holiday Body Lotion.Size: 18 ozHair Type & Condition: For all skin typesFeatures & Benefits: Vegan Sulfate free Paraben free Gluten free Cruelty free Color safe..

ALURAM Curl Conditioner

ALURAM Curl Conditioner

ALURAM Curl ConditionerSilicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel. Size: 2 oz, 12 oz & 33 ozHair Type & Condition: For medium to co..

ALURAM Curl Cream

ALURAM Curl Cream

ALURAM Curl CreamA gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.Size: 6 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Deeply nourishes hair to reveal shiny, sleek, and bouncy curls & w..

ALURAM Curl Foam

ALURAM Curl Foam

ALURAM Curl FoamControl curly, coily, & wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract & Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.Size: 7 ozHair Type & Condition: For all hair typesFeatures & Benefits: For effortless styling options for natural, flowy waves & curls Sh..

ALURAM Curl Shampoo

ALURAM Curl Shampoo

ALURAM Curl Shampoo Silicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel. Size: 2 oz, 12 oz & 33 ozHair Type & Condition: For medium to coars..

ALURAM Daily Conditioner

ALURAM Daily Conditioner

ALURAM Daily ConditionerThese silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For fine to medium hairFeatures & Benefits: Helps detoxify by attracting & removing impur..

ALURAM Daily Shampoo

ALURAM Daily Shampoo

ALURAM Daily ShampooThese silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For fine to medium hairFeatures & Benefits: Helps detoxify by attracting & removing impuritie..

ALURAM Dry Shampoo

ALURAM Dry Shampoo

ALURAM Dry ShampooThis dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!Size: 5.3 oz Hair Type & Condition: For all hair typesFeatures & Benefits: Removes oils for added texture & volume Fast absorbing for a ..

ALURAM Dry Texture Spray

ALURAM Dry Texture Spray

ALURAM Dry Texture SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Doesn't leave a powdery residue on the hair A weightless vo..

ALURAM Essential Bag Trio (Daily)

ALURAM Essential Bag Trio (Daily)

ALURAM Essential Bag Trio (Daily)Get a Free Custom Aluram Bag with one of our Trio Sets! Perfect for storing all of your favorite products.Size: 1 KitHair Type & Condition: Perfect for fine to medium hair Features & Benefits: 1 Daily Shampoo (12 oz) 1 Daily Conditioner (12 oz) 1 Leave-In Conditioner (8 oz) 1 Daily essential bagUsage Instructions: Use the Daily Shampoo & Conditioner to gently cle..

ALURAM Essential Bag Trio (Moisture)

ALURAM Essential Bag Trio (Moisture)

ALURAM Essential Bag Trio (Moisture)Get a Free Custom Aluram Bag with one of our Trio Sets! Perfect for storing all of your favorite products.Size: 1 KitHair Type & Condition: Perfect for medium to coarse hair Features & Benefits: 1 Moisturizing Shampoo (12 oz) 1 Daily Moisturizing (12 oz) 1 Smoothing Cream (6 oz) 1 Moisturizing essential bagUsage Instructions: Use the Moisturizing Shampoo & C..

ALURAM Essential Bag Trio (Volume)

ALURAM Essential Bag Trio (Volume)

ALURAM Essential Bag Trio (Volume)Get a Free Custom Aluram Bag with one of our Trio Sets! Perfect for storing all of your favorite products.Size: 1 KitHair Type & Condition: Perfect for fine to medium hair Features & Benefits: 1 Volumizing Shampoo (12 oz) 1 Volumizing Conditioner (12 oz) 1 Volumizing Foam (7 oz) 1 Volumizing essential bagUsage Instructions: Use the Volumizing Shampoo & Condition..

ALURAM Finishing Spray

ALURAM Finishing Spray

ALURAM Finishing SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Humidity resistant, providing all-day hold while fighting fr..

ALURAM Finishing Spray (High Hold)

ALURAM Finishing Spray (High Hold)

ALURAM Finishing Spray (High Hold)This finishing spray provides long-lasting buildable hold while resisting humidity. Marula & Coconut Oils help strengthen hair & infuse nutrients while securing style and sheen. Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Provides ultimate anti-frizz and humidity control with memory & volume For long lasting hold and shine that is fl..

ALURAM Hand Repair Creme

ALURAM Hand Repair Creme

ALURAM Hand Repair CremeThis clean beauty hand creme blends rich amounts of Shea Butter & Coconut Oil for advanced hydration that quickly absorbs into hands. Designed to soften & smooth the driest of skin, it's a small yet essential luxury your hands won't want to live without.Size: 3.4 oz & 33.8 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Absorbs quickly, non-greasy, super so..

ALURAM Hydrate & Repair Treatment

ALURAM Hydrate & Repair Treatment

ALURAM Hydrate & Repair TreatmentTransform dull & dry hair into smooth and silky while rejuvenating each strand with vibrant luster. A perfect blend of Squalane & Biotin provide superior hydration and nutrients to help revitalize the look & feel of over-processed hair and reduce breakage.Size: 1 oz, 11 oz & 33 ozHair Type & Condition: For all hair typesFeatures & Benefits: Ideal for all hair type..

ALURAM Large Launch Opener

ALURAM Large Launch Opener

ALURAM Large Launch OpenerALURAM special offer is here for a limited time only! Size: 1 PackIncludes: Retail: 12 x Daily Shampoo (12 oz) 12 x Daily Conditioner (12 oz) 12 x Moisturizing Shampoo (12 oz) 12 x Moisturizing Conditioner (12 oz) 6 x Purple Shampoo (12 oz) 6 x 8oz Leave-in (8 oz) 6 x 6oz Smoothing Cream (6 oz) 6 x 6oz Styling Cream (6 oz) 6 x ..

ALURAM Leave-In Conditioner

ALURAM Leave-In Conditioner

ALURAM Leave-In ConditionerThis silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.Size: 8 oz & 16 ozHair Type & Condition: For all hair typesFeatures & Benefits: Detangles while providing a weightless protective layer to hair Packed with fatty acids, a..

ALURAM Leave-In Conditioner Promo Deal

ALURAM Leave-In Conditioner Promo Deal

ALURAM Leave-In Conditioner Promo DealALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 6 x Leave-in Conditioner (6 oz) 1 FREE Leave-in Conditioner (16 oz - For salon use) 1 FREE Aluram Detangle Brush..

Showing 1 - 21 of 34 Results
wcb logo center

 

For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

Learn More