West Coast Beauty

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Pureology Hair Care



Pureology was created specifically for professional colourists and their clients. Its highly concentrated ZeroSulfate shampoos and the exclusive AntiFade Complex help colour-treated hair retain its fresh-from-the-salon vibrancy with every use, while its Vegan, Dual Benefit Formulas provide Custom Care for every hair type.

Pureology’s mission is to provide the highest-quality prestige products that enhance color radiance and brilliance, dramatically improve hair condition and ensure longer-lasting haircolor, guaranteed. Its products allow you to indulge in the ultimate multisensory experience with highly concentrated formulas bursting with superior ingredients.

If you have any questions or would like more information about the Pureology Hair Care products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 21 of 138 Results
Pureology Clean Volume Condition

Pureology Clean Volume Condition
(Out of Stock)

Pureology Clean Volume ConditionFor 24 Hours of Weightless Volume! A daily volumizing conditioner, that detangles and infuses hair with lightweight hair volume. A Silicone-free, and paraben-free formula leave hair airy and lightweight. Formulas with aloe water and soy protein help nourish and leave hair shiny. Clean Volume Condition also features the exclusive AntiFadeComplex® to provide superior ..

Pureology Clean Volume Instant Levitation Mist

Pureology Clean Volume Instant Levitation Mist
(Out of Stock)

Pureology Clean Volume Instant Levitation MistCreate instant root lift and all-over fullness with the Clean Volume Instant Levitation Mist. The menthol-infused formula maximizes root life by stimulating the scalp while also protecting against heat damage. Clean Volume provides fine, color-treated hair exactly what it needs - light, airy fullness, flexible movement and shine - and nothing it doesn..

Pureology Clean Volume Shampoo

Pureology Clean Volume Shampoo
(Out of Stock)

Pureology Clean Volume ShampooFor 24 Hours of Weightless Volume! A concentrated, silicone-free, volumizing shampoo that gently cleanses fine hair without stripping hair color. Clean Volume Shampoo provides light, airy fullness to those seeking hair volume. The Clean Volume system provides fine, color-treated hair exactly what it needs - light, airy fullness, flexible movement and shine - and noth..

Pureology Clean Volume Weightless Mousse

Pureology Clean Volume Weightless Mousse
(Out of Stock)

Pureology Clean Volume Weightless MousseFor 24 Hours of Weightless Volume! Add volume and shine to hair with Clean Volume Weightless Mousse. Gently conditions hair leaving it soft, shiny, and volumized. Clean Volume Weightless Mousse also features the exclusive AntiFadeComplex® to provide superior hair color protection. The Clean Volume system provides fine, color-treated hair exactly what it nee..

Pureology Color Fanatic Color Sealer

Pureology Color Fanatic Color Sealer

Pureology Color Fanatic Color SealerTruly versatile, Pureology?s Color Fanatic Color Sealer is designed for use after any variety of color services (highlights, global color, gloss, root touch ups, temporary color, bonding service) and with any professional hair color brand. Size: 400 mlFeatures & Benefits: Maintains the integrity and vibrancy of color Sealing the hair cuticle and rebalancing hai..

Pureology Color Fanatic Multi-Tasking Deep-Conditioning Mask

Pureology Color Fanatic Multi-Tasking Deep-Conditioning Mask

Pureology Color Fanatic Multi-Tasking Deep-Conditioning MaskWith beaches, mountains, forests and deserts, California's diverse landscape gives you everything you need, and so does this one bottle. With 21 benefits that restore, protect and perfect, this weekly mask treatment is the ultimate treat for your hair. Super moisturizing but lightweight so every hair type can benefit.Size: 200 mlHair Type..

Pureology Color Fanatic Top Coat + Sheer Clear

Pureology Color Fanatic Top Coat + Sheer Clear

Pureology Color Fanatic Top Coat + Sheer ClearA high-gloss clear topcoat that restores vibrancy and shine, leaving hair soft and silky with a beautifully reflective finish. For deep shades that rival California black bears, this clear top coat refreshes dark brunette to black strands and leaves a reflective, glossy finish with long-lasting results. You'll get covetable shine quicker than a wave b..

Pureology Color Fanatic Top Coat + Tone Blue

Pureology Color Fanatic Top Coat + Tone Blue

Pureology Color Fanatic Top Coat + Tone BlueA high-gloss blue topcoat that neutralizes brassy orange tones and restores softness and shine for up to 8 washes. Leave all the oranges in the orchards. A blue top coat formulated for dark blonde to dark brunette hair neutralizes and tones out brassy orange hues, leaving you with silky, shiny strands in just 5 minutes. Immediate results as long l..

Pureology Color Fanatic Top Coat + Tone Purple

Pureology Color Fanatic Top Coat + Tone Purple
(Out of Stock)

Pureology Color Fanatic Top Coat + Tone PurpleFor hair that's gone from sunny to sunflower. Specially formulated for all colors of blonde, natural or lightened, this purple top coat neutralizes yellow hues and tones out unwanted brassiness. Get smooth, reflective strands as polished as the shores of Glass Beach in just 5 minutes, with long-lasting results for up to 8 washes.Size: 200 mlBefore/Afte..

Pureology Colour Fanatic

Pureology Colour Fanatic

Pureology Colour Fanatic Introducing COLOUR FANATIC, a first of its kind multi-tasking hair treatment system that provides 21 essential benefits to prime, protect, and perfect colour-treated hair. Combining the exclusive AntiFadeComplex with Fennel Seed extract and a natural blend of camelina, coconut and olive oil, this leave-in hair treatment protects and strengthens for longer-lasting, perfect..

Pureology Colour Stylist Antibreakage Twist Shine-Texturizer

Pureology Colour Stylist Antibreakage Twist Shine-Texturizer
(Out of Stock)

Pureology Colour Stylist Antibreakage Twist Shine-TexturizerHold, texturize and add shine while maximizing the vibrancy of colour-treated hair.Size: 75 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Light paste strengthens, texturizes and defines while adding maximum shine Provides increased hold when used with thermal tools Usage Instructions: Emulsify in palms and apply to..

Pureology Colour Stylist Antisplit Blowdry Styling Cream

Pureology Colour Stylist Antisplit Blowdry Styling Cream
(Out of Stock)

Pureology Colour Stylist Antisplit Blowdry Styling Cream Anti Split Blow dry Styling add moisture and reflective shine for an easy blow-dry while protecting and maximizing the vibrancy of colour-treated hair.Size: 200 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Lightweight humidity-resistant cream Eases blow-drying Provides long-lasting shape memory Adds moisture and refl..

Pureology Colour Stylist Control Twist

Pureology Colour Stylist Control Twist
(Out of Stock)

Pureology Colour Stylist Control TwistThis is high hold liquid wax for colour-treated hair. Create pliable definition with maximum hold in colour-treated hair. Design and redefine hair, whether it is short, long, or layered while enhancing shine and colour vibrancy.Size: 100 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: The exclusive AntiFadeComplex® maximizes colour retent..

Pureology Colour Stylist Cuticle Polisher Shine Serum

Pureology Colour Stylist Cuticle Polisher Shine Serum
(Out of Stock)

Pureology Colour Stylist Cuticle Polisher Shine SerumSeal and smooth hair with intense shine while protecting and maximizing the vibrancy of colour-treated hair.Size: 50 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Lightweight cream-to-serum formula Seals and smoothes hair Increases shine without weighing the hair down Blend with other Colour Stylist products to increase s..

Pureology Colour Stylist Density Definer Medium Hold Crème Wax

Pureology Colour Stylist Density Definer Medium Hold Crème Wax
(Out of Stock)

Pureology Colour Stylist Density Definer Medium Hold Crème WaxA lush creme wax that creates depth and bodifying texture with a satin finish. It provides workability and discipline in the hair with a medium level hold. Size: 50 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Provides a satin finish Provides flexibility and discipline Perfect on all colour-t..

Pureology Colour Stylist Illuminating Curl 24 Hour Shaping Lotion

Pureology Colour Stylist Illuminating Curl 24 Hour Shaping Lotion
(Out of Stock)

Pureology Colour Stylist Illuminating Curl 24 Hour Shaping LotionDefine curls and waves with an added dose of shine while maximizing the vibrancy of colour-treated hair.Size: 150 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Lightweight fortifying lotion shapes curls ave Delivers 24 hours of definition and moisture Usage Instructions: Apply to damp hair and air-dry diffuse..

Pureology Colour Stylist Lustrous Volumizer

Pureology Colour Stylist Lustrous Volumizer
(Out of Stock)

Pureology Colour Stylist Lustrous VolumizerPureology's Colour Stylist collection gives you even more options for voluminous style with Lustrous Volumizer bodifying glaze. Now you can infuse hair with maximum volume and lasting control with heat protection. The exclusive AntiFadeComplex® maximizes colour retention.Size: 150 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Infus..

Pureology Colour Stylist Nourishing Nectar Sculpting Gel

Pureology Colour Stylist Nourishing Nectar Sculpting Gel
(Out of Stock)

Pureology Colour Stylist Nourishing Nectar Sculpting GelShape, style, and condition hair with volume and shine while protecting and maximizing the vibrancy of colour-treated hair with this nourishing styling gel.Size: 150 mlHair Type & Condition: Sculpting for colour-treatedFeatures & Benefits: Conditioning gel formula, Adds fullness and volume Strengthens hair while building structure Excellent..

Pureology Colour Stylist Piecing Sculpt

Pureology Colour Stylist Piecing Sculpt
(Out of Stock)

Pureology Colour Stylist Piecing SculptPiecing Sculpt high holding A fiberous wax that gives separation, control and hold to give detailing to layers for a high hold effect.Size: 100 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Creates piecey, shiny texture with lasting hold Fibrous formula spreads easily Defines layers of the haircut For colour-treated, short to medium h..

Pureology Colour Stylist Radiance Amplifier

Pureology Colour Stylist Radiance Amplifier
(Out of Stock)

Pureology Colour Stylist Radiance AmplifierPureology Colour Stylist Radiance Amplifier anti frizz shine spray seals and smoothes hair with intense shine. Now in travel size.Size: 100 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Control level: Mild Concentrated spray amplifies shine and colour with multi-weight lipids Camelina extract forms a humidity-resistant barrier, con..

Pureology Colour Stylist Root Lift Spray Hair Mousse

Pureology Colour Stylist Root Lift Spray Hair Mousse
(Out of Stock)

Pureology Colour Stylist Root Lift Spray Hair MousseBuild amazing volume with this light, clean, humidity-resistant cream spray mousse for colour-treated hair. Size: 300 mlHair Type & Condition: For colour-treated hairFeatures & Benefits: Builds noticeable volume at root area All day volume and shine No stickiness or tackiness Lightweight, long-lasting controlUsage Instructions: Apply to clean, d..

Showing 1 - 21 of 138 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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