wcb logo center



Only Available for Canadian Professional Beauty Trade

   Showroom location North Vancouver closed on Jan 26th

Pureology Fresh Approach

The new Pureology Fresh Approach dry haircare collection, featuring a combination of Pure Minerals and Pureology's exclusive AntiFade Complex, reduces water-abrasion and extends the life of colour-treated hair by up to 4 weeks.

Refine Search
Hair Type
Showing 1 - 1 of 1 Results
Pureology Fresh Approach Dry Condition

Pureology Fresh Approach Dry Condition

Pureology Fresh Approach Dry ConditionFresh Approach Dry Conditioner by Pureology instantly tames, moisturizes and smoothes, undisciplined colour treated hair. Lightly restores softness, adds shine, restores softness, shine, and conditions while managing frizz and static.Size: 60 ml & 197 mlHair Type & Condition: For all types of dry, undisciplined colour-treated hair in need of moisture.Usage Ins..

Showing 1 - 1 of 1 Results
wcb logo center


WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

Learn More


Newsletter Sign-up