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Only Available for Canadian Professional Beauty Trade

   Showroom location Burnaby closed on November 3rd due to private event

Joico Lighteners

Joico’s conditioner-packed Vero K-PAK Lighteners take the fear out of the lightening process, providing maximum control, cuticle protection and client comfort while lifting hair up to eight levels. Vero K-PAK Color Lightening Booster enhances the lightening power of Vero K-PAK Colors Level 4 and lighter, providing up to one level of internal lift with no change to deposit ability. The result? Extraordinary shine and superb, healthy-looking condition.


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Showing 1 - 6 of 6 Results
Joico Blonde Life Lightening Powder

Joico Blonde Life Lightening Powder

Joico Blonde Life Lightening Powder... Simply put, your client's blonde, better. Enhances golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels faster than any previous Joico lightener.Size:1.5 oz, 1 LB & 2 LBFeatures & Benefits: No damaging multiple applications Reduce breakage Bypass the hassle of additives Use with foils or without Easy to rinse an..

Joico FreePlay Clay Lightener

Joico FreePlay Clay Lightener

Joico Freeplay Clay Lightener Creating natural-looking blends of highlights for that ultimate look of sun-kissed perfection is easier than ever with Joico FreePlay Clay Lightener. Introducing Joico FreePlay Clay Lightener, Joico's first lightener that stays put and moist while you paint your way through the most creative Balayage and freehand techniques. Unlike traditional lighteners that can get..

Joico Vero K-PAK Creme Lightener

Joico Vero K-PAK Creme Lightener

Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process. Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..

Joico Vero K-PAK VeroBlue Lightening Powder On/Off Scalp

Joico Vero K-PAK VeroBlue Lightening Powder On/Off Scalp

Joico Vero K-PAK VeroBlue Lightening Powder On/Off Scalp For on-scalp or off-scalp use. Joico Vero K-PAK VeroBlue Lightening Powder On/Off Scalp lifts up to 7 levels and contains conditioning ingredients to protect hair.Size: 1 lb.Features & Benefits: For on- and off-scalp use Lifts up to 7 levels Contains conditioning ingredients to protect hair Dust-free for user comfort Ideal when controlle..

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp Contains moisture-rich crystals to protect the hair's cuticle and inner structure. Lifts up to 8 levels. *** Note: For Professional Use Only! Do Not Use Unless Professionally Applied by a Licensed Stylist.Size: 1 lb & 2 lbFeatures & Benefits: NOW for on- and off-scalp use Lifts up to 8 levels Contains K-PAK Keratin and moist..

Joico Vero Stainless Color Stain Remover

Joico Vero Stainless Color Stain Remover

Joico Vero Stainless Color Stain RemoverHigh-performance formula effectively removes haircolor stains without irritating skin. Pleasantly scented for client comfort.Size: 118 mlFeatures & Benefits: High-performance formula designed for gentle and safe removal of color staining on skinUsage Instructions: Apply to cotton ball and gently wipe stain off skin. Rinse with water...

Showing 1 - 6 of 6 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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