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Only Available for Professional Beauty Trade

ECRU New York



Combine high quality skincare and cosmetic grade ingredients with the performance of professional haircare. The result, products that...TREAT & PERFORM. ECRU New York creates hair that compliments the trends and styles of today’s designers and meets the needs of the discerning consumer.

As a culture, they’ve learned the difference between everything and something. They’ve learned the less you need, the more you have and that some things have more importance than others. ECRU New York is one of those rare necessary luxuries.

Silk proteins are the highest grade protein ingredients that are created from the hydrolysis of silk fibers. They are actually “the inner part” of silk removed during this process. Originally, this ingredient was only used in high-grade skincare, however when applied to hair, silk proteins form a transparent protective film that seals the hair cuticle increasing elasticity, natural shine and further preventing damage to the hair. ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair.

If you have any questions or would like more information about the ECRU New York products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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ECRU New York  Runway Lash - Amplifying Mascara

ECRU New York Runway Lash - Amplifying Mascara

ECRU New York Runway Lash - Amplifying MascaraIntense, runway lashes. This unique formula offers fuller lashes, amplified length, lift and curl with Argan Oil to condition and protect. The flat curved brush hugs every lash for a customized lash perfection.Color: Jet BlackFeatures & Benefits: Fuller, intense, longer lashes Smudge, flake and clump free.Usage Instructions: To amplify volume and thi..

ECRU New York Mascara Intro

ECRU New York Mascara Intro

ECRU New York Mascara IntroIntense, runway lashes. This unique formula offers fuller lashes, amplified length, lift and curl with Argan Oil to condition and protect. The flat curved brush hugs every lash for a customized lash perfection. Fuller, intense, longer lashes. Smudge, flake and clump free.Purchase: 18 ECRU New York Beauty Runway Lash Amplifying MascaraReceive Free: 1 ECRU New York Beau..

ECRU New York Mascara Tester Wands

ECRU New York Mascara Tester Wands

ECRU New York Mascara Tester WandsSize: 25 pk..

ECRU New York Velvet Air Lipstick - Barely There

ECRU New York Velvet Air Lipstick - Barely There

ECRU New York Velvet Air Lipstick - Barely ThereA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: SANDY SUEDE ..

ECRU New York Velvet Air Lipstick - Brick City

ECRU New York Velvet Air Lipstick - Brick City

ECRU New York Velvet Air Lipstick - Brick CityA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: BRICK CITY Sa..

ECRU New York Velvet Air Lipstick - Dusty Rose

ECRU New York Velvet Air Lipstick - Dusty Rose

ECRU New York Velvet Air Lipstick - Dusty RoseA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: DUSTY ROSE Sat..

ECRU New York Velvet Air Lipstick - Fearless Fuschia

ECRU New York Velvet Air Lipstick - Fearless Fuschia

ECRU New York Velvet Air Lipstick - Fearless FuschiaA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: FEARLESS..

ECRU New York Velvet Air Lipstick - Midtown Mauve

ECRU New York Velvet Air Lipstick - Midtown Mauve

ECRU New York Velvet Air Lipstick - Midtown MauveA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: MIDTOWN MAU..

ECRU New York Velvet Air Lipstick - Mulberry

ECRU New York Velvet Air Lipstick - Mulberry

ECRU New York Velvet Air Lipstick - MulberryA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: MULBERRY Satin:..

ECRU New York Velvet Air Lipstick - Plumberry

ECRU New York Velvet Air Lipstick - Plumberry

ECRU New York Velvet Air Lipstick - PlumberryA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: PLUMBERRY Sati..

ECRU New York Velvet Air Lipstick - Red Velvet

ECRU New York Velvet Air Lipstick - Red Velvet

ECRU New York Velvet Air Lipstick - Red VelvetA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: RED VELVET S..

ECRU New York Velvet Air Lipstick - Sandy Suede

ECRU New York Velvet Air Lipstick - Sandy Suede

ECRU New York Velvet Air Lipstick - Sandy SuedeA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: SANDY SUEDE ..

ECRU New York Velvet Air Lipstick - Sultry Coral

ECRU New York Velvet Air Lipstick - Sultry Coral

ECRU New York Velvet Air Lipstick - Sultry CoralA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. Each shade transforms from a moisturizing satin color to a true bold matte. Curated colors for the Clean, Fresh, Modern, Classic Women.Shade: SULTRY CORAL..

ECRU New York Velvet Air Lipstick Intro

ECRU New York Velvet Air Lipstick Intro

ECRU New York Velvet Air Lipstick IntroA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. 3 of each shade 1 of each tester free 10 luxurious shades ..

Showing 1 - 14 of 14 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to licensed Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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