Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.Size: 50 ml, 300 ml, 1 Litre and..
Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico Heat Hero Glossing Thermal ProtectorThe instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Size: 180 mlFeatures & Benefits: Thermal protection up to 450°..
Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentPick this lock and we'll steal your heart! Introducing K-PAK Luster Lock: Joico's instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use,..
Joico Hydra Splash Hydrating Gelée MasqueA unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst quencher for fine, dry, parched hair.Size: 150 mlHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine strands Reduces frizz Won't weig..
Joico Color Balance Blue ShampooJoico decided to leave brassy to the band, and give the "Sombre Set" (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically ligh..
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for extraordinary body with a natural feel.Size: 300 ml & 1 LFeatures & Benefits: Rich lather gently but thoroughly cleanses the hair. Adds instant lightweight body Fuller, thicker airy volume 24 ho..
Joico K-PAK Daily ConditionerThe mission to repair hair that's been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength ..
Joico Vero K-PAK Color System Swatch Book (2021)Get the Vero K-PAK Color System Swatch Book! Knowing what makes up haircolor, its categories and its bases, will provide you with confidence and options...
Joico Clips And Marketing Prepack (For The Deal)..
Joico Lumishine Creme DeveloperDiscover the Joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy - looking, long-lasting color results with up to 2X more shine + 100% gray coverage - guaranteed! With a Permanent Creme and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healt..
Joico Color Infuse Copper ConditionerThere's nothing like spicy ginger to heat up a hairstyle; but those seductively fiery 'dos are known to fade a tad fast for our liking. Not any more - thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 percen..
Joico Vero K-PAK Modular Mixing BowlJoico's Modular Mixing Bowl designed for professional use with the Vero K-PAK Color System...
Joico K-PAK Base BreakerThe most convenient way to break the haircolor base, K-PAK Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before.Size: 59 mlFeatures & Benefits: Ideal for "breaking the base" (to soften contrasting regrowth between blonding services) 10-minute processing time Ammonia-free formula conditions and a..
Joico Care Duo (Color Balance Blue)Joico special offer is here for a limited time only!Size: 1 KitFeatures & Benefits: 1 Shampoo (300 ml) 1 Conditioner (250 ml)..
Joico Hydra Splash Free Items (For Kit)Includes: 1 Joico Hydrating Hydra Splash Shampoo (1 L) 1 Joico Hydrating Hydra Splash Conditioner (1 L) 12 x Joico Hydra Splash Quad Foil (30 ml) 1 Joico Hydrating Hydra Splash Gelée Masque (150 ml) 1 Joico Hydrating Hydra Splash Replenishing Leave-In (100 ml) 1 Joico Zero Heat - Fine/Medium (150 ml) 1 Hydra Splash Tent Card 1 Hydra Splash P..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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