West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon closed April 11 - 25
  Select Showrooms Open on Sunday
  >> check location & hours
At West Coast Beauty we know the beauty industry is constantly evolving and growing with new techniques and products which is why we offer various classes and demos to keep you up-to-date. We offer training to enhance every aspect of your business from precision cuts to business solutions specific to the trade.

For more info about WCB education and upcoming events / classes, please contact Carrie-Ann at 604.321.2700 Ext. 247 or carrieann@west-coast-beauty.com
Upcoming Events and Education
April 22, 2024
ETHICA - The Healthiest Hair Possible For Everyone
Location:
6 - 601 Boleskine Road
Victoria, BC
Time:
1:00 pm - 2:30 pm
Cost:
Free Event
SKU:
001FC2024

Overview:

Drop in and see what Ethica is all about with Peter Martin & Gabe Ormando.

Ethica; a forward thinking, professional beauty brand that includes the newest technologies in its formulations, while ensuring its products are eco-friendly, luxurious to use and provide unmatched results in the industry.

Overview:

Drop in and see what Ethica is all about with Peter Martin & Gabe Ormando.

Ethica; a forward thinking, professional beauty brand that includes the newest technologies in its formulations, while ensuring its products are eco-friendly, luxurious to use and provide unmatched results in the industry.


  • Understand how Ethica’s biodegradable, plant based next generation formulas are gentle on the scalp
  • Learn how to grow and maintain hair at peak genetic health, at any age
  • Optimize scalp health and vitality and make hair grow faster, stronger and longer
  • Retain youthful color, texture, shine and memory
  • Reverse hair loss caused by illness, medications, or pregnancy
  • Grow fuller eyebrows
  • Learn about the latest technologies for hair and scalp health

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247. Or contact your local West Coast Beauty Sales Consultant.×
June 3, 2024
Kevin Murphy CUT
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 4:00 pm
Cost:
$199.00 CAD
SKU:
SCBKMCUTJ3

Overview:

Inspiration starts from the raw visual impact of influences we see any given day in many places, all around the world. We are drawn to how individuals explore their self identity with a free spirited mindset regardless of the constraints of trends or gender.

Overview:

Inspiration starts from the raw visual impact of influences we see any given day in many places, all around the world. We are drawn to how individuals explore their self identity with a free spirited mindset regardless of the constraints of trends or gender.


Taking these elements and adapting them to the changing world helps us meet client expectations in the salon. When we take a raw format of inspiration, we start to materialize vision by breaking it down into a technique. The aim is to accomplish the right blend of inspiration, feeling and customization to create editorial haircuts in collaboration with the client. This is the essence of being in the right time and place.

  • Learn how to cut to the curve of the head and understand how to manipulate the natural texture and movement for shape and form
  • Unlock your clients self with cuts that allow you to tailor to their unique identity
  • Explore proportion in a timeless, yet completely modern way and discover how hair transitions through different lengths, from short to long
  • Understand how to personalize your cuts to enhance colour techniques and create the perfect finish in style
  • Explore product combinations for each haircut and how it affects the outcome across different textures and lengths

Educator:

DIAMOND.KEY Tim McLean

$199 + GST Career Investment!  (inc. mannequin & certificate upon completion)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×
June 24, 2024
STMNT Trend Shop (Kelowna)
Location:
101 - 1641 Commerce Avenue
Kelowna, BC
Time:
10:00 am - 12:00 pm
Cost:
$50.00 CAD
SKU:
SCKSTJ24AM

Overview:

Please join us for this LOOK & LEARN Class where STMNT Ambassador, Jordan Richards will guide you through the brand concept, product line and a trending look.

Overview:

Please join us for this LOOK & LEARN Class where STMNT Ambassador, Jordan Richards will guide you through the brand concept, product line and a trending look.


Educator:

Jordan Richards,  (aka Jojo Wild) is the founder and owner of Free Form Barber Studio in Victoria BC with a passion for people, innovative barbering and hairstyling techniques, and unconventional idealisms on art and lifestyle. She’s created a combined atmosphere that offers a new take on classic barbering turned modern creative for trends customized to each individual’s personal and unique style. Working with STMNT products gives Jojo the ability to transform the hair into something that stands outside the box bringing creativity to a new level. Connect x create.

$50 + GST Career Investment! (Applied as a credit to STMNT products on day of class)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×
June 24, 2024
STMNT Trend Shop & Hands-On (Kelowna)
Location:
101 - 1641 Commerce Avenue
Kelowna, BC
Time:
10:00 am - 4:00 pm
Cost:
$199.99 CAD
SKU:
SCKSTJ24PM

Overview:

Please join us for this LOOK & LEARN Class where STMNT Ambassador, Jordan Richards will guide you through the brand concept, product line and a trending look.

Overview:

Please join us for this LOOK & LEARN Class where STMNT Ambassador, Jordan Richards will guide you through the brand concept, product line and a trending look.


Follow up the LOOK & LEARN class with this HANDS-ON session where you complete a signature look from the creators. Level up your short hair game with this gender-neutral cut that is sure to please those who love an experience with edge and more textured looks.

Educator:

Jordan Richards,  (aka Jojo Wild) is the founder and owner of Free Form Barber Studio in Victoria BC with a passion for people, innovative barbering and hairstyling techniques, and unconventional idealisms on art and lifestyle. She’s created a combined atmosphere that offers a new take on classic barbering turned modern creative for trends customized to each individual’s personal and unique style. Working with STMNT products gives Jojo the ability to transform the hair into something that stands outside the box bringing creativity to a new level. Connect x create.

$199.99 + GST Career Investment! (Includes mannequin, LOOK & LEARN entry + $50 credit to STMNT products on day of class)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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