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1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

At West Coast Beauty we know the beauty industry is constantly evolving and growing with new techniques and products which is why we offer various classes and demos to keep you up-to-date. We offer training to enhance every aspect of your business from precision cuts to business solutions specific to the trade. Check out our class schedule to see what’s happening near you!

For more info about WCB education and upcoming events / classes, please contact below:

For location Burnaby, Vancouver, North Vancouver, Langley and Surrey please contact Anna at 604.321.2700 (ext. 247) or annag@west-coast-beauty.com

For location Victoria and Nanaimo, please contact Ashlea at 250.382.3636 (ext. 2) or ashleak@west-coast-beauty.com

For location Kelowna, Kamloops, Vernon, Nelson and Cranbrook, please contact Avril at 250.212.9352 or avrild@west-coast-beauty.com
Upcoming Events and Education
May 27, 2019
Sunlights Balayage Experience the Balayage Brilliance!
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 4:00 pm
Cost:
$199.00 CAD
SKU:
SCBSUNMY27

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.


  • Significantly increase your confidence & color business, leaving your clients wanting more!

Educator:

Jessica Van Kuyk

*** $199 Career Investment - (Includes lunch & mannequin)

Please bring full stylist tool kit for use on mannequin×
May 27, 2019
enVogue Advanced Shaping
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
9:00 am - 3:00 pm
Cost:
$125.00 CAD
SKU:
SCBENVM27

Overview:

Requirements: Must be a certified Manicurist, Nail Tech or Esthetician to attend

Overview:

Requirements: Must be a certified Manicurist, Nail Tech or Esthetician to attend


Class Style: Advanced Shaping (aka. Sculpting)
LEVEL: Intermediate

Clients to Bring: Curing lamp, acrylics and gels, tools (brushes, implements, cleansers, lint-free table tops), electrical power bars.

Educator:

Joanne Millar

*** $125 Career Investment ×
June 3, 2019 to June 24, 2019
Salon Profit Project LIVE
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
June 3, 17 & 24, 2019 (3 days)
10:30am-2:30pm
Cost:
$325.00 CAD
SKU:
SCBBUSJN

Overview:

Join us at this 3-class series for beauty business owners & managers* to grow their profits. Are you on top of the financial side of your salon or are you running it blindfolded?

You wouldn’t do someone’s hair with blinders, would you? So why are you running your business like that? Caylee Augé, will help you take the blindfold off so you can learn to fall in love with your numbers & see your profits.

Overview:

Join us at this 3-class series for beauty business owners & managers* to grow their profits. Are you on top of the financial side of your salon or are you running it blindfolded?

You wouldn’t do someone’s hair with blinders, would you? So why are you running your business like that? Caylee Augé, will help you take the blindfold off so you can learn to fall in love with your numbers & see your profits.


You don’t need an MBA or CPA, just come as you are and learn how to understand what your business is telling you and how to make quick course corrections.



  • Learn ways to increase sales & decrease expenses so you can make more profit.
  • Benchmark your business against the performance of a profitable salon model so you can look for red flags in your business.
  • Learn the 10 habits of highly successful people.
  • Learn how to assess the potential of your salon.
  • Learn how to set attainable financial goals for your business.

Educator:

Caylee Augé Owner & Business Trainer

Business Coach & Team Trainer, Caylee’s life calling is to mentor & educate while helping others achieve their full potential. Owner of Hype Hair Studio 2009-2019. Caylee has a lot of hype around her name! She is a L’Oréal Professional & Inspiring Champions trainer. She is certified with John Maxwell & Lumina Spark. She is also a wife & mother who thrives as an entrepreneur & loves building & mentoring growing teams with proven systems & strategies.


*** $325 Career Investment ×
June 10, 2019
Color.Me Blonde.Me (Burnaby)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00am - 4:00pm
Cost:
$175.00 CAD
SKU:
SCBKEVJ10

Overview:

An advanced class offering in-depth colour knowledge from undertone to application. This class is designed to further your lightening skills, grow your knowledge in picking the correct product to use and address common lightening challenges. Topics include diagnosis, consultation, choosing your lightener, point of difference between each product, advanced lightening colouration, removal of artificial colour and troubleshooting. This class will get you blonde ready!

Overview:

An advanced class offering in-depth colour knowledge from undertone to application. This class is designed to further your lightening skills, grow your knowledge in picking the correct product to use and address common lightening challenges. Topics include diagnosis, consultation, choosing your lightener, point of difference between each product, advanced lightening colouration, removal of artificial colour and troubleshooting. This class will get you blonde ready!


OUTCOMES: Gain communication skills and learn how to address common problems with blonde hair. Understand the differences between all of our lighteners and when to use a SHADE vs HIGH.LIFT. Discover removal of colour while leaving the hair in optimal condition. Become a blonde specialist.

HIGHLY RECOMMENDED FOR: Colourists who have completed COLOR.ME FOUNDATION and 2.0 classes that are looking to advance their blonde skills.

LEVEL: Advanced
COURSE TYPE: Theory and Hands-On
COURSE DURATION: 4 Hours

Educator:

COLOR.MASTER Marsha Moran

*** $175 Career Investment!
×
August 12, 2019
Kevin Murphy The Social Stylist
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00am - 4:00pm
Cost:
$175.00 CAD
SKU:
SCBKEVSSA12

Overview:

Branding today has changed dramatically as a result of Social Media. Understanding how to use each platform to engage your client is essential to any salons growth. During this one day class we will cover what is needed to establish your brands message, communicate with your client, become an influencer and create storied tutorials in our workshop session.

Overview:

Branding today has changed dramatically as a result of Social Media. Understanding how to use each platform to engage your client is essential to any salons growth. During this one day class we will cover what is needed to establish your brands message, communicate with your client, become an influencer and create storied tutorials in our workshop session.


OUTCOMES: Stylists will leave feeling inspired and gain tips on how to approach the digital side of being a stylist.

HIGHLY RECOMMENDED FOR: Stylists who are interested in the understanding and making the most of social media.

LEVEL: All levels
COURSE TYPE: Demo with workshop
COURSE DURATION: 6 Hours

NOTE: Colourists must complete this class before moving on to COLOR.ME 2.0.

Educator:

JOSEPH GOSSEN, Global Digital Education Manager / STYLE.MASTER

$175 Career Investment!×
August 26, 2019
Kevin Murphy Color.ME Foundation (Burnaby)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10am - 2:00pm
Cost:
Free Event
SKU:
SCBKMFOUA26

Overview:

Our introductory class offering a fundamental overview of COLOR.ME with colour theory and a practical session with models. Class topics include philosophy, hair diagnosis, how to use and point of difference, the complete product portfolio plus usage.

Overview:

Our introductory class offering a fundamental overview of COLOR.ME with colour theory and a practical session with models. Class topics include philosophy, hair diagnosis, how to use and point of difference, the complete product portfolio plus usage.


OUTCOMES: Gain an understanding of the crucial elements of colour, diagnosis to meet client’s needs and a deep understanding of the product portfolio. Learn how to achieve the perfect colour result for your client.

HIGHLY RECOMMENDED FOR: All colourists new to COLOR.ME or new to colour.

LEVEL: Foundation
COURSE TYPE: Theory
COURSE DURATION: 4 Hours

NOTE: Colourists must complete this class before moving on to COLOR.ME 2.0.

Educator:

PLATINUM. KEY Joe Verde

Complimentary Career Opportunity!×
August 28, 2019 to August 30, 2019
MICHA Lash
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
Day1&2: 9:30am - 4:30pm
Day 3:10:00am-3:30pm
Cost:
$1,299.99 CAD
SKU:
SCBMICA28

Overview:

MICHA Lash Classic & Hybrid Lash Extension Certification Course

This 3 day MICHA Lash Classic & Hybrid Lash Extension Course focuses on the fundamentals of classic and hybrid lashes and will give you the confidence you need to get started in the ever growing beauty industry.

Overview:

MICHA Lash Classic & Hybrid Lash Extension Certification Course

This 3 day MICHA Lash Classic & Hybrid Lash Extension Course focuses on the fundamentals of classic and hybrid lashes and will give you the confidence you need to get started in the ever growing beauty industry.


You will learn:
  • Lash styling, mapping and isolation
  • Correct placement of lashes
  • Wrapping fans verses classic lashing
  • How to make the perfect fan
  • Set up, sanitation and sterilization
  • How to create the perfect look for each individual client
  • Plus so much more!

The focus will be on classic lashes, however you will be given all of the tools to practice and perfect your fan making skills with this added intro to volume lashes. Plus it’s not over once the course ends, we’ll still be there for you every step of the way providing additional help and support as you build your lash business.

Educator:

Lisa Trahan

*** $1299.99 Career Investment!×
September 16, 2019 to September 17, 2019
Moroccanoil Academy On The Road
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
9:00 am - 5:00 pm
Cost:
$500.00 CAD
SKU:
SCBMORS16

Overview:

SIGNATURE CUT TING: COUTURE COLLECTION-2019
Moroccanoil Academy on the Road is coming to Vancouver. Join renowned salon and editorial hairstylist Liza Espinoza for a unique two-day course exploring advanced haircutting techniques. Don’t miss this exclusive opportunity to train with the best.

Overview:

SIGNATURE CUT TING: COUTURE COLLECTION-2019
Moroccanoil Academy on the Road is coming to Vancouver. Join renowned salon and editorial hairstylist Liza Espinoza for a unique two-day course exploring advanced haircutting techniques. Don’t miss this exclusive opportunity to train with the best.


Moroccanoil Signature Cutting: Couture Collection b>embraces unconventional cutting techniques designed to increase efficiency behind the chair. Each technique is designed to respect the client’s lifestyle, career and proportions and will enhance their unique beauty. Four new looks for 2019.

Course focus:
  • Demonstrations and hands-on cutting and styling
  • Product knowledge and usage
  • Four haircuts and styles
Price includes:
  • 2 days of high-level education with Liza Espinoza
  • mannequin heads
  • lunch daily

Duration: 2 days
Format: See-do
Level: Advanced

Educator:

Liza Espinoza As a dedicated and dynamic artist, Liza has enjoyed many accomplishments, including multiple North American Hairstyling Award (NAHA) nominations. Her ingenuity has earned her a vast editorial styling portfolio that includes work in industry and fashion magazines such as Modern Salon, American Salon, Vibra, Estetica, Vogue Italia, Dark Beauty, Canadian Hairdresser and more. “As an educator I am very passionate about sharing and motivating others to be their very best, and doing everything I can to elevate this wonderful industry,” Liza shares. With experience in the worlds of print, runway, film and celebrity styling, Liza brings a unique point of view to any project from conception to execution.

*** $50 Career Investment!×
September 23, 2019
Sunlights Balayage Experience the Balayage Brilliance!
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 4:00 pm
Cost:
$199.00 CAD
SKU:
SCBSUNS23

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.


  • Significantly increase your confidence & color business, leaving your clients wanting more!

Educator:

Jessica Van Kuyk

*** $199 Career Investment - (Includes lunch & mannequin)

Please bring full stylist tool kit for use on mannequin×
September 23, 2019
KEVIN.MURPHY LEARN.ME (Sep 23)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 12:00 pm
Cost:
Free Event
SKU:
SCBKEVLEARNS

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.


The culture, core principles & philosophies behind KEVIN.MURPHY are imperative for salons who have decided to partner with KEVIN.MURPHY. We believe that discussion on product is more than the liquid in the bottle. It’s in our stories, culture and history!

OUTCOMES: Be well versed in the Three Core Principles of KEVIN.MURPHY, product cocktailing / layering suggestions, understanding the culture and passion behind the creation of the brand and how to comfortably recommend product to your clients, therefore, increasing loyalty and driving your business forward.

HIGHLY RECOMMENDED FOR: Salons and stylists new to the KEVIN.MURPHY range.

Educator:

Carolena Golinsky

A Complimentary Career Opportunity!×
November 4, 2019
Kevin Murphy COLOR.ME 2.0 (Burnaby)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10am - 2:00pm
Cost:
Free Event
SKU:
SCBKMFOUN4

Overview:

An advanced class offering in-depth knowledge from initial consultation to colour correction, designed to further your technical skills, address challenges and deliver the best results possible.

Topics include diagnosis, consultation, formulation, advanced colouration, removal of colour and troubleshooting.

Overview:

An advanced class offering in-depth knowledge from initial consultation to colour correction, designed to further your technical skills, address challenges and deliver the best results possible.

Topics include diagnosis, consultation, formulation, advanced colouration, removal of colour and troubleshooting.


OUTCOMES: In 2.0 you will look at communication, techniques, formulations and knowledge needed to apply directly to colour correction. Understand how to simplify taking blonde clients to dark, and colour removal processes for clients who wish to go lighter. Plus explore how to achieve optimal grey coverage.

HIGHLY RECOMMENDED FOR: Experienced colourists who have completed the FOUNDATION class and want to build their confidence and know-how with COLOR.ME.

LEVEL: Intermediate
COURSE TYPE: Theory
COURSE DURATION: 4 Hours

Educator:

PLATINUM. KEY Joe Verde

Complimentary Career Opportunity!×
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

Learn More

 

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