ALURAM Curl CreamA gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.Size: 6 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Deeply nourishes hair to reveal shiny, sleek, and bouncy curls & w..
ALURAM Curl FoamControl curly, coily, & wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract & Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.Size: 7 ozHair Type & Condition: For all hair typesFeatures & Benefits: For effortless styling options for natural, flowy waves & curls Sh..
ALURAM Curl Shampoo Silicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel. Size: 2 oz, 12 oz & 33 ozHair Type & Condition: For medium to coars..
ALURAM Daily ConditionerThese silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For fine to medium hairFeatures & Benefits: Helps detoxify by attracting & removing impur..
ALURAM Daily ShampooThese silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For fine to medium hairFeatures & Benefits: Helps detoxify by attracting & removing impuritie..
ALURAM Dry ShampooThis dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!Size: 5.3 oz Hair Type & Condition: For all hair typesFeatures & Benefits: Removes oils for added texture & volume Fast absorbing for a ..
ALURAM Dry Texture SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Doesn't leave a powdery residue on the hair A weightless vo..
ALURAM Finishing SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Humidity resistant, providing all-day hold while fighting fr..
ALURAM Finishing Spray (High Hold)This finishing spray provides long-lasting buildable hold while resisting humidity. Marula & Coconut Oils help strengthen hair & infuse nutrients while securing style and sheen. Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Provides ultimate anti-frizz and humidity control with memory & volume For long lasting hold and shine that is fl..
ALURAM Hydrate & Repair TreatmentTransform dull & dry hair into smooth and silky while rejuvenating each strand with vibrant luster. A perfect blend of Squalane & Biotin provide superior hydration and nutrients to help revitalize the look & feel of over-processed hair and reduce breakage.Size: 1 oz, 11 oz & 33 ozHair Type & Condition: For all hair typesFeatures & Benefits: Ideal for all hair type..
ALURAM Leave-In ConditionerThis silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.Size: 8 oz & 16 ozHair Type & Condition: For all hair typesFeatures & Benefits: Detangles while providing a weightless protective layer to hair Packed with fatty acids, a..
ALURAM Moisturizing ConditionerThese silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Moisturizes and hydrates dry hair & scalp Packe..
ALURAM Moisturizing ShampooThese silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Moisturizes and hydrates dry hair & scalp Packed wi..
ALURAM Purple Hydrate & Repair TreatmentThis essential treatment helps fight frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oil deeply condition, detangle, and revive the appearance dry & dull hair from daily damage.Size: 11 oz Features & Benefits: Neutralizes brassiness, and can be used directly after a lightening ser..
ALURAM Purple ShampooBanish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For all hair typesFeatures & Benefits: Brightens and enhances blondes without drying Color-corre..
ALURAM Root Boost SprayThis lightweight spray gives hair a boost of volume at the roots, along with medium control & anti-frizz protection. Size: 6 ozFeatures & Benefits: Sea Kelp promotes a healthy scalp, while Rice Protein adds fullness and gorgeous shine...
ALURAM Shine SerumInstantly adds shine & eliminates frizz on all hair types. Coconut and Jojoba Oil replenish essential moisture for a healthy and vibrant sheen.Size: 2 ozHair Type & Condition: For all hair typesFeatures & Benefits: Conditions & detangles while promoting soft, manageable hair Minimizes frizz while fighting against humidity Decreases drying time while providing thermal protection ..
ALURAM Smoothing CreamThis silky cream smooths curls and eliminates frizz. Marula and Jojoba Oils enrich hair with fatty acids & essential vitamins to reduce fly aways, leaving hair smooth and tangle-free.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Lightweight thermal protection formula smooths curls & controls frizz Helps strengthen and seal split ends Perfect blow-dr..
ALURAM Strong Hold GelFrom sleek to more textured styles, this gel provides excellent support for any look throughout the day. Linseed Oil's natural gelling properties provide a firm hold, while Aloe Vera helps retain moisture and shine.Size: 8 ozHair Type & Condition: For all hair types..
ALURAM Styling ClaySoft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.Size: 3.4 ozHair Type & Condition: For all hair typesFeatures & Benefits: Long-lasting, flake free styling Smooths flyaways for polishing beach waves or finishing short..
ALURAM Styling CreamThis lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Enhances natural shine while promoting texture & body Ideal for sculpting with a soft, flexible hold Defines curls & smooths fly-aways Provides thermal p..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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