Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico Lumishine Demi-Permanent Liquid ColorIntroducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume. Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, del..
Joico Prepacked Free Goods (For Small Intro)..
Joico K-PAK Color Therapy ConditionerYou can choose a color therapy shampoo that avoids stripping hair of beautiful, new color... but you'll double your efforts if you reach for the companion conditioner. It not only protects your color investment, but actually hydrates and repairs hair at the same time. How's that for therapy? Size: 50 ml, 300 ml, 1 Litre & 1 GallonHair Type & Condition: ..
Joico Vero Stainless Color Stain RemoverHigh-performance formula effectively removes haircolor stains without irritating skin. Pleasantly scented for client comfort.Size: 118 mlFeatures & Benefits: High-performance formula designed for gentle and safe removal of color staining on skinUsage Instructions: Apply to cotton ball and gently wipe stain off skin. Rinse with water...
Joico Blonde Life Brilliant Glow Brightening OilGet ready for a blast of crystal-clear shine and softness - the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand with a megawatt gleam.Size:..
Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.Size: 50 ml, 300 ml, 1 Litre and..
Joico Curl Confidence Defining CremeJoico's NEW Curl Confidence Curl Defining Creme is created with Moringa Seed Oil, a rich source of antioxidants, Vitamin A and E, Zinc and Silica.Size: 177 mlHair Type & Condition: Suitable for 2B - 4A Curl TypesFeatures & Benefits: Defines & enhances natural curl/texture Reduces frizz and hydrates hair while boosting shine No sticky or crunchy..
Joico Colorful Glow Beyond Anti-Fade SerumFor Color Longevity. Imagine an instant, noticeable, stunning hit of vibrancy - the kind of punch that boosts the brilliance of haircolor. That's what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit ..
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for extraordinary body with a natural feel.Size: 300 ml & 1 LFeatures & Benefits: Rich lather gently but thoroughly cleanses the hair. Adds instant lightweight body Fuller, thicker airy volume 24 ho..
Joico Angled Paint Brush The angled and tapered flexible bristles on our Joico Angled Paint Brush allow for precise placement and control. It features a long narrow handle perfect for sectioning...
Joico Freeplay Clay Lightener Creating natural-looking blends of highlights for that ultimate look of sun-kissed perfection is easier than ever with Joico FreePlay Clay Lightener. Introducing Joico FreePlay Clay Lightener, Joico's first lightener that stays put and moist while you paint your way through the most creative Balayage and freehand techniques. Unlike traditional lighteners that can get..
Joico Vero K-PAK Resource Guide A WORLD OF TRUE COLOR ARTISTRY Seeking a true tone system that frees you to create without fear of damage and with complete artistic freedom? Repair and protect hair as you color with Vero K- PAK, the only haircolor featuring award-winning K-PAK Reconstructor. This system, adored by editorial and celebrity colorists around the globe, delivers stunning vibrancy, exce..
Joico Digital Color Scale (For JoiColour Offer)..
Joico Blonde Life Hyper High Lift Crème Color The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That's the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening a..
Joico JoiGel Medium Styling GelYou want hold. You want shine. You want pliability and movement. But you don't want someone saying, "Hey, you've got product in your hair." Which is exactly why you will adore this right-in-the-middle Styling Gel, designed to deliver just the right stuff-plus moisture, body, and volume-in one fell swoop. Hold Level: 4Size: 250 mlHair Type & Condition: All hair type..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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