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Only Available for Canadian Professional Beauty Trade

  Select Showrooms Open on Sunday  >> check location & hours
  • Authentic Beauty Concept Blow Dry Primer

Authentic Beauty Concept Blow Dry Primer

Creating a high-performance styling range that goes hand in hand with our pure care products is challenging. The star extracts of this range include shea butter, coconut oil and kaolin clay.
Authentic Beauty Concept Blow Dry Primer

Consciously chosen ingredients for performance driven vegan formulas. This fluid prep mist with protection against blow-dry damage creates the ideal base for any hairstyle and provides subtle control with light conditioning.

Size: 250 ml

Features & Benefits:
  • Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones.
  • Registered with the Vegan Society.
  • Cruelty-free. Gluten-free.
The Scent:
    All hair types and styling have the same pure, powdery and soft base fragrance. A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and mellow woods.

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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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