Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..
Joico Blonde Life Creme LightenerWhen you want to go beautifully blonde-and go there fast-NEW Blonde Life Creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bondbuilding Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.Size: 8.5 ozFe..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico YouthLock ConditionerYOUTHLOCK Conditioner is the solution for mature hair that's dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.Size: 250 mlFeatures & Benefits: Hair feels hydrated Softens brittle hair Detangles hair Boosts shine Adds youthful body and ..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Blonde Life Coconut Oil DeveloperMix some Coconut Oil into the blonding process with three NEW Blonde Life Developers - formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. Joico creamy, Coconut Oil-enriched Blonde Life Developers - in 5, 20, and 40 Volume - work in tandem with our Blonde Life lighteners and toners to add the litt..
Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process. Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..
Joico LumiShine LUMI 10 Permanent Creme ColorTime is money - make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine. Now you can make time for more clients while still expecting the same predictable results from the LumiShine co..
Joico Lumishine Demi-Permanent Liquid ColorIntroducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume. Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, del..
Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing hair treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Fr..
Joico JoiFull Weekend HairTrade an hour long full shampoo and style session for a routine that literally refreshes your hair in seconds.Size: 50 ml & 255 mlFeatures & Benefits: Instantly absorbs excess oil at the roots With every touch, our encapsulated fragrance keeps hair smelling fresh and clean all day Hair color lasts 2 x longer ..
Joico Defy Damage Invincible Frizz-Fighting Bond ProtectorTames frizz on contact - for visibly healthier hair with a soft, glowing finish.Size: 180 mlFeatures & Benefits: 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution..
Joico Zero Heat Air Dry Styling Crème (Fine/Medium Hair)Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Style your hair in seconds-that's the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at bay.Size: 150 mlSkin..
Joico Color Infuse Brown ConditionerThere?s never a dull moment when you top off your shampoo with Color Infuse Brown Conditioner, Joico's favorite way to throw some light on the golden blonde highlights that give brunette hair it?s glory. Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It?s a honey of a way to care for your h..
Joico JoiFull StylerThe JoiFull Volumizing Styler will make you experience the unique glide and slip of an airy creme, plus the molding and shaping power of a gelee... all in one game changing, hybrid. Instantly transforms fine strands into full, luxurious, natural looking hair.Size: 100 mlFeatures & Benefits: Easily add lasting lift and body without leaving hair stiff and crunchy Fuller, thicke..
Joico Blonde Life Lightening Powder... Simply put, your client's blonde, better. Enhances golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels faster than any previous Joico lightener.Size:1.5 oz, 1 LB & 2 LBFeatures & Benefits: No damaging multiple applications Reduce breakage Bypass the hassle of additives Use with foils or without Easy to rinse an..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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