ALURAM Smoothing CreamThis silky cream smooths curls and eliminates frizz. Marula and Jojoba Oils enrich hair with fatty acids & essential vitamins to reduce fly aways, leaving hair smooth and tangle-free.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Lightweight thermal protection formula smooths curls & controls frizz Helps strengthen and seal split ends Perfect blow-dr..
ALURAM Body Lotion (Coconut Water & Pineapple) Tester (For Promo Deal)Experience the hydrating benefits of tropical Coconut Water & Pineapple Extract with this limited edition seasonal release. This little bit of paradise leaves skin feeling rejuvenated and radiant.Size: 18 oz..
ALURAM Essential Bag Trio (Moisture)Get a Free Custom Aluram Bag with one of our Trio Sets! Perfect for storing all of your favorite products.Size: 1 KitHair Type & Condition: Perfect for medium to coarse hair Features & Benefits: 1 Moisturizing Shampoo (12 oz) 1 Daily Moisturizing (12 oz) 1 Smoothing Cream (6 oz) 1 Moisturizing essential bagUsage Instructions: Use the Moisturizing Shampoo & C..
ALURAM Essential Bag Trio (Volume)Get a Free Custom Aluram Bag with one of our Trio Sets! Perfect for storing all of your favorite products.Size: 1 KitHair Type & Condition: Perfect for fine to medium hair Features & Benefits: 1 Volumizing Shampoo (12 oz) 1 Volumizing Conditioner (12 oz) 1 Volumizing Foam (7 oz) 1 Volumizing essential bagUsage Instructions: Use the Volumizing Shampoo & Condition..
ALURAM Body Lotion (Golden Glow)Experience soft & radiant skin. This clean beauty lotion nourishes skin with Squalane & Watermelon Seed Oil, while a pinch of natural sunless tanner provides a flawless, golden tone. The more you use, the darker the color.Size: 18 ozSkin Type & Condition: For all skin types - For a gradual tanFeatures & Benefits: Lightweight, buildable, gradual t..
ALURAM Curl FoamControl curly, coily, & wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract & Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.Size: 7 ozHair Type & Condition: For all hair typesFeatures & Benefits: For effortless styling options for natural, flowy waves & curls Sh..
ALURAM Styling ClaySoft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.Size: 3.4 ozHair Type & Condition: For all hair typesFeatures & Benefits: Long-lasting, flake free styling Smooths flyaways for polishing beach waves or finishing short..
ALURAM Essential Bag Trio (Daily)Get a Free Custom Aluram Bag with one of our Trio Sets! Perfect for storing all of your favorite products.Size: 1 KitHair Type & Condition: Perfect for fine to medium hair Features & Benefits: 1 Daily Shampoo (12 oz) 1 Daily Conditioner (12 oz) 1 Leave-In Conditioner (8 oz) 1 Daily essential bagUsage Instructions: Use the Daily Shampoo & Conditioner to gently cle..
ALURAM Body Lotion (Sugar Plum)Limited Edition Holiday Body Lotion.Size: 18 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Vegan Sulfate free Paraben free Gluten free Cruelty free Color safe ..
ALURAM Volumizing FoamThis feathery foam provides instant lift and long-lasting hold to hair as it controls frizz and fly-aways. The easy-to-use, aerosol-free formula evenly spreads throughout the hair to create bouncy, weightless volume while providing your style with hold and shine. Algae Extract & Biotin lightly nourish hair, sealing in nutrients & adding additional shineSize: 7 ozHair Type & C..
ALURAM Moisturizing ConditionerThese silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Moisturizes and hydrates dry hair & scalp Packe..
ALURAM Hand Repair CremeThis clean beauty hand creme blends rich amounts of Shea Butter & Coconut Oil for advanced hydration that quickly absorbs into hands. Designed to soften & smooth the driest of skin, it's a small yet essential luxury your hands won't want to live without.Size: 3.4 oz & 33.8 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Absorbs quickly, non-greasy, super so..
ALURAM Purple Hydrate & Repair TreatmentThis essential treatment helps fight frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oil deeply condition, detangle, and revive the appearance dry & dull hair from daily damage.Size: 11 oz Features & Benefits: Neutralizes brassiness, and can be used directly after a lightening ser..
ALURAM Curl ConditionerSilicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel. Size: 2 oz, 12 oz & 33 ozHair Type & Condition: For medium to co..
ALURAM Styling CreamThis lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Enhances natural shine while promoting texture & body Ideal for sculpting with a soft, flexible hold Defines curls & smooths fly-aways Provides thermal p..
ALURAM Body Lotion (Coconut Water & Pineapple)Experience the hydrating benefits of tropical Coconut Water & Pineapple Extract with this limited edition seasonal release. This little bit of paradise leaves skin feeling rejuvenated and radiant.Size: 18 ozSkin Type & Condition: For all skin types..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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