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  • Authentic Beauty Concept Deep Cleansing Shampoo

Authentic Beauty Concept Deep Cleansing Shampoo


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A further example of our carefully selected ingredients is found in the Deep Cleansing Shampoo for all hair types. The formula with fair trade violet rice extract, ethically sourced in South-East Asia, helps to absorb grease and impurities from the hair and scalp.
Authentic Beauty Concept Deep Cleansing Shampoo

Authentic Beauty Concept added a specially selected sulfate-free surfactant (C14-16 Olefin Sulfonate), which is a well-known cleansing agent with the ability for high foaming and a well emulsifying properties. The formula mixes well with water to remove dirt, oils, and pollutants so they can be rinsed way.

Size: 300 ml & 1 Litre

Hair Type & Condition: For all hair types

Features & Benefits:
  • Free from sulfate surfactants, parabens & silicones
  • It's a cleanser
  • It removes impurities and gets rid of build up greasiness
The Scent:
    A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peonyblended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and soft woods.

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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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