West Coast Beauty

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Highlights

Get highlighted with brands like Framar, Malibu C, and Joico. From tools to colors West Coast Beauty has it all.


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Showing 85 - 105 of 111 Results
Joico Blonde Life Creme Lightener

Joico Blonde Life Creme Lightener

Joico Blonde Life Creme LightenerWhen you want to go beautifully blonde-and go there fast-NEW Blonde Life Creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bondbuilding Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.Size: 8.5 ozFe..

Joico Blonde Life Demi Gloss

Joico Blonde Life Demi Gloss

Joico Blonde Life Demi GlossMeet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece. Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system - allowing you to tone and customize pre-lightened hair with..

Joico Blonde Life Hyper High Lift Crème Color

Joico Blonde Life Hyper High Lift Crème Color

Joico Blonde Life Hyper High Lift Crème Color The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That's the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening a..

Joico Blonde Life Quick Tone Liqui-Creme Toner

Joico Blonde Life Quick Tone Liqui-Creme Toner

Joico Blonde Life Quick Tone Liqui-Creme Toner5 minutes or less! That's all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Creme Toners-a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this demi-permanent Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set go..

Joico Blonde Life SilverLight Lightening Powder

Joico Blonde Life SilverLight Lightening Powder
(Coming Soon)

Joico Blonde Life SilverLight Lightening PowderThis cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Ideal When: Pairing with cool/neutral Blonde Life Demi Gloss Shade Your client wants on-trend, cool, gray, ash or silver toned blonde hair You want ash blonde hair th..

L'Oréal Professionnel Aluminium Foil Roll

L'Oréal Professionnel Aluminium Foil Roll

L'Oréal Professionnel Aluminium Foil RollYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT technology. The three-pa..

L'Oréal Professionnel Blonde Studio Instant Highlights Crème Lightener

L'Oréal Professionnel Blonde Studio Instant Highlights Crème Lightener

L'Oréal Professionnel Blonde Studio Instant Highlights Crème LightenerYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO ..

L'Oréal Professionnel Blonde Studio Instant Highlights Iron

L'Oréal Professionnel Blonde Studio Instant Highlights Iron

L'Oréal Professionnel Blonde Studio Instant Highlights IronYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT techno..

L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)L'Oreal Professionnel DIA Light is an acidic demi-permanent gel-cr?me haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services. Tone, gloss, refresh previously colored or sensitized hair, gentle acid technology smooths the cuticle for vinyl shine, provides intense care for the hair, provi..

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA LightLuminous demi-permanent gel-creme haircolor without ammonia, tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.Hair Type & Condition: For color-treated or sensitized hairFeatures & Benefits: Luminous tones with exceptionally even color New gentle acid technolo..

L'Oréal Professionnel Easi Mèche Long

L'Oréal Professionnel Easi Mèche Long
(Out of Stock)

L'Oréal Professionnel Easi Mèche LongThe versatile aid for modern highlighting and colouring techniques. Delivers a special non-slip feature for even closer root application.Size: 200 Sheets..

L'Oréal Professionnel Easi Mèche Short

L'Oréal Professionnel Easi Mèche Short

L'Oréal Professionnel Easi Mèche ShortThe versatile aid for modern highlighting and colouring techniques. Delivers a special non-slip feature for even closer root application.Size: 200 Sheets..

L'Oréal Professionnel Majimeches

L'Oréal Professionnel Majimeches

L'Oréal Professionnel MajimechesThis gentle highlight controller cream without ammonia contains the Oleosphere Conditioning System for protection of the cuticle during the lightening process.Size: 60 ml & 30 gUsage Instructions: In a non-metallic bowl, wearing suitable disposable gloves mix 25ml of the highlight controller cream tube and the contents of the 25g highlight activator c..

Malibu C Blondes®

Malibu C Blondes®

Malibu C Blondes®Malibu C Blondes® is a natural wellness hair treatment designed to take blonde and highlighted hair from dull to dazzling by dramatically intensifying color brilliance.Size: 1 pkt (5 g)Hair Type & Condition: For natural, bleached and highlighted blonde hairFeatures & Benefits: Brightens up hair color Instant shine and shimmer Improves texture, elasticity, body and bounce Infuses ..

Malibu C Malibu Blondes® Wellness Collection

Malibu C Malibu Blondes® Wellness Collection

Malibu C Malibu Blondes® Wellness CollectionMalibu C Malibu Blondes® Wellness Collection is a favorite of Malibu celebrities and bombshell blonde beauties alike. This 100% vegan beach blonde maintenance system breathes new life into natural, bleached and highlighted tresses to reveal haute hues and shimmering shine, creating "OMG" hair that's sure to turn heads. Includes: 1 Malibu C Ma..

Oligo Professionnel Blacklight Balayage Clay Lightener

Oligo Professionnel Blacklight Balayage Clay Lightener

Oligo Professionnel Blacklight Balayage Clay LightenerBlacklight dust-free Balayage Clay Lightener li s up to 6 levels and is recommended for balayage, hair painting and ombre techniques. Its special formula enfolds the hair strands into a hard shell, maintaining a perfect balance of moisture and optimal texture to create accurate and precise free hand blondes without bleeding or transfer. No foil..

Oligo Professionnel Blacklight Balayage Clay Lightener (Collector's Edition Tub)

Oligo Professionnel Blacklight Balayage Clay Lightener (Collector's Edition Tub)
(Out of Stock)

Oligo Professionnel Blacklight Balayage Clay Lightener (Collector's Edition Tub)At Oligo they love art and encourage any form of self-expression which is why they collaborated with a local Montreal artist to create these limited edition jars. Oligo hopes their colourful design and inclusive message put a smile on your face. Collect all 3 and don't hesitate to re-purpose them to add a touch of colo..

Oligo Professionnel Blacklight Balayage Clay Lightener (Limited Edition)

Oligo Professionnel Blacklight Balayage Clay Lightener (Limited Edition)

Oligo Professionnel Blacklight Balayage Clay Lightener (Limited Edition)Help support the Montreal Jewish General Hospital Foundation while you stock-up for the busy holiday season. Designed by a local Montreal artist, $1 for every limited edition Blacklight Lightener sold will be donated to the Montreal Jewish General Hospital Foundation. The mission of the foundation is to promote the advancemen..

Oligo Professionnel Blacklight Lightening Cream

Oligo Professionnel Blacklight Lightening Cream

Oligo Professionnel Blacklight Lightening CreamBlacklight Lightening Cream is formulated for all on and off the scalp techniques, lightens up to 7 levels, lightens and tones in one single step and is formulated with a high lipid content to maintain moisture in the hair during the lightening process.Size: 400 g & 1 kgFeatures & Benefits: ..

Oligo Professionnel Blacklight Powershade Highlights and Speical Effects

Oligo Professionnel Blacklight Powershade Highlights and Speical Effects

Oligo Professionnel Blacklight Powershade Highlights and Speical EffectsGet the power to lift colour with colour! The power to lighten a color with a color with Blacklight Powershades! Now you can fade and color in one step for dazzling results in record time! Blacklight Powershades offers 4 shades and 1 clear giving incredible shine and considerable contrast on colored hair levels 3 to 7. This ..

Sunlights® Balayage The Balay Brush

Sunlights® Balayage The Balay Brush
(Out of Stock)

Sunlights® Balayage The Balay BrushThe Artist's Balayage Paintbrush. The Balay Brush® is like the artist's pencil. It allows for precise placement of highlights and optimal saturation on the surface of the hair. This brush also has a rubberized tip for sectioning hair.Hair Type & Condition: For all hair types..

Showing 85 - 105 of 111 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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