West Coast Beauty

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Only Available for Canadian Professional Beauty Trade

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  • Joico Color Intensity Eraser

Joico Color Intensity Eraser

  • Brand: Joico
  • Product Code: JVINTER15
  • Availability: Select an option first...

Available Options

  • Arginine: Vital amino acid helps boost lifting power and guard against breakage.
  • K-PAK Keratins: Hair-identical proteins help protect hair's integrity.
  • Joico Color Intensity Eraser

    Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready (and joifully waiting) for its next color transformation.

    Size: 1 Pack (1.5 oz) & 24 Pack

    Hair Type & Condition: For all hair types

    Features & Benefits:
    • Easy one-step direct dye removal in 30 minutes or less
    • Creamy, drip-free formula is a breeze to apply and stays put through processing
    • Cuticle-nourishing K-PAK proteins help condition & protect hair during lifting, for healthier post-service results
    Usage Instructions:
    • Color Intensity Eraser is mixed with 20 Volume (6%) Veroxide or LumiShine Developer
    • In a non-metallic bowl, mix one full Color Intensity Eraser packette with 3 oz of 20 (6%) Volume Veroxide or LumiShine Developer
    • Using a color brush, apply ONLY to hair that has been prelightened and treated with direct dyes or semi-permanent haircolor
    • Process for up to 30 minutes at room temperature, checking every 5 minutes until desired result is achieved
    • Thoroughly rinse Color Intensity Eraser from the hair, shampoo with K-PAK Color Therapy Shampoo, then follow with K-PAK Cuticle Sealer (optional) and K-PAK Color Therapy Conditioner

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