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West Coast Beauty is bringing in the best and most innovative beauty products to get you up-to-date on the latest and greatest beauty trends. Check out the most recent products to arrive in our showrooms, the most popular items to stock up, and our latest promotions! West Coast Beauty will show you What’s New for this season, what to expect next, and more!

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 21 of 99 Results
Davines Discover the Secrets of Authentic Deal

Davines Discover the Secrets of Authentic Deal

Davines Discover the Secrets of Authentic DealDevoted to the timeless essence of natural beauty, Authentic is formulated with 98 % to 100 % natural ingredients - including safflower, sesame and sunflower oil, jojoba and shea butter. Without sulfates, parabens, artificial coloring, silicones, mineral oils, PEGs, or ethoxylates, each Authentic product is designed for gentle yet effective multi-use ..

Davines Mask with Vibrachrom Shades Deal

Davines Mask with Vibrachrom Shades Deal
(Out of Stock)

Large LineTransitioning into Spring always brings about a desire to refresh and refine personal styles, making it the perfect time for a new cut and color. This spring, why not encourage your clients to go for a bolder, eye-catching do? The four hotly anticipated new Mask with Vibrachrom shades present a range of stunningly rich looks, as the cool reflects can be used to counteract warmth for a ..

Deborah Lippmann Family Jewels Set

Deborah Lippmann Family Jewels Set

Deborah Lippmann Family Jewels SetYour nails will feel like gemstones when you adorn yourself with this GEL LAB PRO Color formula set.Includes: 1 - Chalice In The Palace (lustrous rose gold) 1 - Single Ladies (rich sanguine red) 1 - Crowning Moment (multi-faceted gold shimmer)Details: See individual product..

Deborah Lippmann Her Majesty Set

Deborah Lippmann Her Majesty Set

Deborah Lippmann Her Majesty SetYou will feel like it's your coronation day with this GEL LAB PRO Color Formula set.Includes: 1 - Emperor's New Clothes (nude crème) 1 - Ever After (rosy mauve crème) 1 - King Of The Road (medium grey crème) 1 - Blue Blood (royal blue crème) 1 - Crown Velvet (royal purple crème) 1 - If I Ruled The World (forest green shimmer) 1 - Hard Rock (nail strengthening base a..

Deborah Lippmann Ice Queen Duet

Deborah Lippmann Ice Queen Duet

Deborah Lippmann Ice Queen DuetRed and gold set for your ice queen.Includes: 1 - Lady Is A Tramp (classic sanguine red crème) 1 - The Golden Rule (gold glitter)Size: 2 x 8 ml bottleDetails: See individual product..

Deborah Lippmann Very Berry Set

Deborah Lippmann Very Berry Set

Deborah Lippmann Very Berry SetThis basket of berries boasts all the flavors — from the brightest strawberry to the deepest boysenberry, you won't have to choose just one!Includes: 1 - Strawberry Fields Forever (bright strawberry red) 1 - Cranberry Kiss (fuchsia) 1 - Raspberry Jam (classic raspberry red) 1 - Mulberry's Dream (purple mulberry) 1 - Cherries Jubilee (deep red cherry) 1 - Boy N Berrie..

Design.ME Dynamic Duo Puff.ME & Power Dry.ME

Design.ME Dynamic Duo Puff.ME & Power Dry.ME

Design.ME Dynamic Duo Puff.ME & Power Dry.MEDesign.ME Puff.ME and Power Dry.ME special offer is here for a limited time only!Size: 1 PackIncludes: 1 Design.ME Puff.ME Volumizing Cloud Mist 1 Design.ME Power Dry.ME Blowdry In A Flash MistDetails: See individual product..

Design.ME Power Dry.ME Blowdry In A Flash Mist (Promo)

Design.ME Power Dry.ME Blowdry In A Flash Mist (Promo)

Design.ME Power Dry.ME Blowdry In A Flash Mist (Promo)Power Dry.ME is a lightweight micro-emulsion mist that forms a thin layer around hair fibers creating better cuticle alignment, better air flow, and less water entrapment. *** Buy 5 get 1 Free Size: 6 pkHair Type & Condition: For all hair typesFeatures & Benefits: Up to 50% faster dry time Frizz control Offers heat and UV Prote..

Design.ME Power Dry.ME Blowdrying Pack

Design.ME Power Dry.ME Blowdrying Pack
(Out of Stock)

Design.ME Power Dry.ME Blowdrying PackDesign.ME Power Dry.ME special offer is here for a limited time only! Buy 3 get 1 FREE!Size: 1 PackDetails: See individual product..

Design.ME Power Dry.ME Duo

Design.ME Power Dry.ME Duo

Design.ME Power Dry.ME DuoStop wasting your time blowdrying. Design.ME Power Dry.ME Duo special offer is here for a limited time only!Size: 1 PackDetails: See individual product..

Design.ME Puff.ME Duo

Design.ME Puff.ME Duo

Design.ME Puff.ME DuoThe first ever, volumizing powder in a pump. Design.ME Puff.ME special offer is here for a limited time only!Size: 2 x 0.32 oz.Details: See individual product..

Design.ME Puff.ME Light Intro

Design.ME Puff.ME Light Intro

Design.ME Puff.ME Light IntroPump your hair's volulme. Design.ME Puff.ME Light Intro special offer is here for a limited time only!Size: 1 PackDetails: See individual product..

ECRU New York Mascara Intro

ECRU New York Mascara Intro

ECRU New York Mascara IntroIntense, runway lashes. This unique formula offers fuller lashes, amplified length, lift and curl with Argan Oil to condition and protect. The flat curved brush hugs every lash for a customized lash perfection. Fuller, intense, longer lashes. Smudge, flake and clump free.Purchase: 18 ECRU New York Beauty Runway Lash Amplifying MascaraReceive Free: 1 ECRU New York Beau..

ECRU New York Velvet Air Lipstick Intro

ECRU New York Velvet Air Lipstick Intro

ECRU New York Velvet Air Lipstick IntroA velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. 3 of each shade 1 of each tester free 10 luxurious shades ..

Joico Blonde Life Brightening Masque & Veil Duo

Joico Blonde Life Brightening Masque & Veil Duo

Joico Blonde Life Brightening Masque & Veil DuoBlonde Life Brightening Masque is Joico miracle treatment that instantly hydrates, softens, and adds intense shine to blonde hair, neutralizing the effects of chlorine and removing trace minerals that cause dullness and yellowing. Add NEW Blonde Life Brightening Veil to the mix and you've also got a powerful shield that protects fragile strands, for h..

Joico Blonde Life Lightening Powder (Launch Promotion)

Joico Blonde Life Lightening Powder (Launch Promotion)

Joico Blonde Life Lightening Powder (Launch Promotion)If blonde is great, BLONDER is better. Especially when you're enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time. With the powerful conditioning formula, you'll steer clear of those damaging multiple applications, reduce breakage and bypass the hassle of additives. Use with foils...

Joico Blonde Life Litre Duo

Joico Blonde Life Litre Duo
(Out of Stock)

Joico Blonde Life Litre DuoOf course you now need the liter sizes because you can't get enough of blonde life! This Blonde Life Litre Duo offer is here for a limited time only! *** Pumps are not included! Size: 1 PackIncludes: 1 Blonde Life Brightening Shampoo (1 Litre) 1 Blonde Life Brightening Conditioner (1 Litre)Detail: See individual product..

Joico Blonde Life Salon Intro

Joico Blonde Life Salon Intro

Joico Blonde Life Salon IntroSerious about your salon's "platinum status"? Take full-service blonding to the highest level with this blockbuster offer.Includes: 3 Blonde Life Brightening Shampoo, 300 ml 3 Blonde Life Brightening Conditioner, 250 ml 3 Blonde Life Brightening Masque, 150 ml 1 Blonde Life Lightening Powder, 1 LB 1 Lumishine 20 Volume Creme Developer, 16 oz 1 Blonde Life Brig..

Joico Blonde Life Stylist Kit

Joico Blonde Life Stylist Kit

Joico Blonde Life Stylist KitGive blondes the VIP treatment they deserve and demand...Includes: 1 Blonde Life Brightening Shampoo, 300 ml 1 Blonde Life Brightening Conditioner, 250 ml 1 Blonde Life Brightening Masque, 150 ml ..

Joico Blonde Life Travel Pack

Joico Blonde Life Travel Pack

Joico Blonde Life Travel PackStylists who want to offer their clients products that can protect their blonde investment while travelling. Perfect for the summer vacation!Size: 1 PackIncludes: 1 Blonde Life Brightening Shampoo (50 ml) 1 Blonde Life Brightening Conditioner (50 ml) 1 Blonde Life Brightening Masque (50 ml)Detail: See individual product..

Joico Color Balance Blue Duo

Joico Color Balance Blue Duo

Joico Color Balance Blue DuoJoico special offer is here for a limited time only! Stop brassiness & fading on the spot. Size: 1 PackIncludes: 1 Joico Color Balance Blue Shampoo (300 ml) 1 Joico Color Balance Blue Conditioner (300 ml)Detail: See individual product..

Showing 1 - 21 of 99 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to licensed Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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