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Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon closed on March 29th
Kelowna closed on March 30th | Kamloops closed on March 31st

What's New



West Coast Beauty is bringing in the best and most innovative beauty products to get you up-to-date on the latest and greatest beauty trends. Check out the most recent products to arrive in our showrooms, the most popular items to stock up, and our latest promotions! West Coast Beauty will show you What’s New for this season, what to expect next and more!

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 43 - 63 of 203 Results
ETHICA Intro Deal

ETHICA Intro Deal
(Out of Stock)

ETHICA Intro DealETHICA special offer is here for a limited time only! 6 Of Each Product: ETHICA Anti-Aging Stimulating Daily Conditioner ETHICA Anti-Aging Stimulating Daily Shampoo ETHICA Anti-Aging Stimulating Daily Topical ETHICA Anti-Aging Stimulating Corrective Daily Topical Size: 1 PackDetail: See individual product ..

Framar Modern Fairytale Kit

Framar Modern Fairytale Kit

Framar Modern Fairytale KitFramar special offer is here for a limited time only! Create enchanting colors with your favourite Framar toys all in limited mystical Fairytale inspired designs. But don?t be like the Madhatter and be late for this very important date, as quantities are limited and sure to disappear.Size: 1 KitIncludes: 50 Sheets of Ethereal Pop Up Foil (5 x 11") 3 Fairytale Color Br..

Grande Cosmetics Big Time Prime Set

Grande Cosmetics Big Time Prime Set

Grande Cosmetics Big Time Prime SetStart the holiday season off right with this popular Grande Cosmetics gift package! This special offer is here for a limited time only!Size: 1 PackIncludes: 1 GrandePRIMER 1 GrandeMASCARA (Black) 1 FREE Bling Curler..

Grande Cosmetics Gift Glam Set

Grande Cosmetics Gift Glam Set

Grande Cosmetics Gift Glam SetStart the holiday season off right with this popular Grande Cosmetics gift package! This special offer is here for a limited time only!Size: 1 PackIncludes: 1 GrandeLASH-MD (2 ml) 1 GrandeMASCARA (Black) 1 FREE Bling Curler ..

GrandeLIPS Ornament

GrandeLIPS Ornament

GrandeLIPS OrnamentStart the holiday season off right with this popular Grande Cosmetics gift package! This special offer is here for a limited time only!Size: 1 PackIncludes: 1 GrandeLIPS Hydrating Lip Plumper - Clear Gloss (Full Size) 1 GrandeLIPS Plumping Liquid Lipstick - Smoked Sherry (Deluxe Size)..

GrandeMASCARA Ornament

GrandeMASCARA Ornament

GrandeMASCARA OrnamentStart the holiday season off right with this popular Grande Cosmetics gift package! This special offer is here for a limited time only!Size: 1 PackIncludes: 1 GrandeMASCARA (Black) 1 Gold Lash Curler ..

Joico Blonde Life Display

Joico Blonde Life Display

Joico Blonde Life DisplayWith your purchase of 4 of each of new products, receive 2 of each as testers.Size: 1 PackIncludes: 4 Brilliant Tone Violet Smoothing Foam (200 ml/each) 4 Brilliant Glow Brightening Oil (100 ml/each) 2 FREE TESTERS Violet Smoothing Foam(200 ml/each) (1 for display and 1 for the stylist) 2 FREE TESTERS Brightening Oil (100 ml/each) (1 for display and 1 for the stylist)..

Joico Blonde Life Hyper High Lift Complete Kit

Joico Blonde Life Hyper High Lift Complete Kit

Joico Blonde Life Hyper High Lift Complete KitJoico special offer is here for a limited time only!Size: 1 PackPurchase: 2 each of the new Blonde Life Hyper High Lift shades (2.5 oz) Hyper High Lift Pearl Hyper High Lift Champagne Hyper High Lift Clear BoosterReceive FREE: 1 LumiShine 40 Volume Developer (950 ml) 1 Joico Blonde Life Shampoo and Conditioner Packette (10 ml) 1 NEW Joico Blonde Life ..

Joico Blonde Life Hyper High Lift Stylist Try-Me Kit

Joico Blonde Life Hyper High Lift Stylist Try-Me Kit

Joico Blonde Life Hyper High Lift Stylist Try-Me KitJoico special offer is here for a limited time only!Size: 1 PackPurchase: Each of the new Blonde Life Hyper High Lift shades (2.5 oz) Hyper High Lift Pearl Hyper High Lift Champagne Hyper High Lift Clear BoosterReceive FREE: 1 Joico Blonde Life Shampoo and Conditioner Packette (10 ml) 1 NEW Joico Blonde Life Brightening Oil Packette (7.4 ml) 1 ..

Joico Blonde Life Litre Duo

Joico Blonde Life Litre Duo

Joico Blonde Life Litre DuoOf course you now need the liter sizes because you can't get enough of blonde life! This Blonde Life Litre Duo offer is here for a limited time only! *** Pumps are not included! Size: 1 PackIncludes: 1 Blonde Life Brightening Shampoo (1 Litre) 1 Blonde Life Brightening Conditioner (1 Litre)Detail: See individual product..

Joico Blonde Life Salon Intro

Joico Blonde Life Salon Intro
(Out of Stock)

Joico Blonde Life Salon IntroSerious about your salon's "platinum status"? Take full-service blonding to the highest level with this blockbuster offer.Includes: 3 Blonde Life Brightening Shampoo, 300 ml 3 Blonde Life Brightening Conditioner, 250 ml 3 Blonde Life Brightening Masque, 150 ml 1 Blonde Life Lightening Powder, 1 LB 1 Lumishine 20 Volume Creme Developer, 16 oz 1 Blonde Life Brig..

Joico Blonde Life Stylist Try Me Kit

Joico Blonde Life Stylist Try Me Kit

Joico Blonde Life Stylist Try Me KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 2 NEW Blonde Life Creme Lightener (8.5 oz) 1 FREE LumiShine 20 Volume Developer (32 oz) 1 FREE Blonde Life Shampoo (50 ml) 1 FREE Blonde Life Masque (50 ml) 1 Blonde Life Product Knowledge..

Joico Color Balance Blue Duo

Joico Color Balance Blue Duo

Joico Color Balance Blue DuoJoico special offer is here for a limited time only! Stop brassiness & fading on the spot. Size: 1 PackIncludes: 1 Joico Color Balance Blue Shampoo (300 ml) 1 Joico Color Balance Blue Conditioner (300 ml)Detail: See individual product..

Joico Color Balance Purple Duo

Joico Color Balance Purple Duo

Joico Color Balance Purple DuoJoico special offer is here for a limited time only! Stop brassiness & fading on the spot. Size: 1 PackIncludes: 1 Joico Color Balance Purple Shampoo (300 ml) 1 Joico Color Balance Purple Conditioner (300 ml)Detail: See individual product..

Joico Color Infuse Red Duo

Joico Color Infuse Red Duo

Joico Color Infuse Red DuoJoico special offer is here for a limited time only! Stop brassiness & fading on the spot. Size: 1 PackIncludes: 1 Joico Color Infuse Red Shampoo (300 ml) 1 Joico Color Infuse Red Conditioner (300 ml) Detail: See individual product..

Joico Color Intensity & Color Butter Duo (Blue)

Joico Color Intensity & Color Butter Duo (Blue)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Blue)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Cobalt Blue + 1 FREE Color Butter Blue..

Joico Color Intensity & Color Butter Duo (Green)

Joico Color Intensity & Color Butter Duo (Green)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Green)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Peacock Green + 1 FREE Color Butter G..

Joico Color Intensity & Color Butter Duo (Pink)

Joico Color Intensity & Color Butter Duo (Pink)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Pink)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Pink + 1 FREE Color Butter Pink (20 ml..

Joico Color Intensity & Color Butter Duo (Purple)

Joico Color Intensity & Color Butter Duo (Purple)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Purple)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Amethyst Purple + 1 FREE Color Butte..

Joico Color Intensity & Color Butter Duo (Red)

Joico Color Intensity & Color Butter Duo (Red)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Red)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Red + 1 FREE Color Butter Red (20 ml)..

Joico Color Intensity & Color Butter Duo (Titanium)

Joico Color Intensity & Color Butter Duo (Titanium)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Titanium)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Titanium + 1 FREE Color Butter Tit..

Showing 43 - 63 of 203 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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