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Only Available for Canadian Professional Beauty Trade

   Showroom location 5th Avenue Vancouver closed on January 20th

What's New



West Coast Beauty is bringing in the best and most innovative beauty products to get you up-to-date on the latest and greatest beauty trends. Check out the most recent products to arrive in our showrooms, the most popular items to stock up, and our latest promotions! West Coast Beauty will show you What’s New for this season, what to expect next and more!

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 43 - 63 of 138 Results
Joico K-PAK Litre Duo

Joico K-PAK Litre Duo

Joico K-PAK Litre DuoJoico special offer is here for a limited time only! *** Pumps are not included! Size: 1 PackIncludes: 1 Joico K-PAK Shampoo (1 Litre) 1 Joico K-PAK Conditioner (1 Litre) Detail: See individual product..

Joico Lumishine Complete DD Creme Stylist Kit (2018)

Joico Lumishine Complete DD Creme Stylist Kit (2018)

Joico Lumishine Complete DD Creme Stylist Kit (2018)Joico special offer is here for a limited time only! Receive 1 FREE LumiShine DD Dimensional Deposit Demi-Permanent Creme Color swatch insert featuring the 20 NEW shades and great saving with the purchase of each Complete LumiShine DD Dimensional Deposit Stylist Kit.Size: 1 KitIncludes: 1 each of NEW LumiShine DD Dimensional Deposit Demi-Perman..

Joico Lumishine DD Creme Technique Kit (2018)

Joico Lumishine DD Creme Technique Kit (2018)
(Out of Stock)

Joico Lumishine DD Creme Technique Kit (2018)Joico special offer is here for a limited time only! Use the new DD Cremes to replicate the gorgeous Amber Honey Lights & Caramel Contour Techniques. Kit includes all shades needed to try these techniques!Size: 1 KitIncludes: 7 NEW LumiShine DD Dimensional Deposit Demi-Permanent Creme Color, 2.5 oz (10NG, 10NC, 9NG, 8NWB 8NRG, 6NG, 6NWB) 1 FREE LumiS..

Joico Lumishine Natural Red Gold Kit

Joico Lumishine Natural Red Gold Kit

Joico Lumishine Natural Red Gold KitNatural Red-Gold shade family has a natural base tone infused with warm red tones and a gold reflect for beautiful natural red golden hair. Celebrate the fiery glow of fall with a Brand-new collection of gingery hues Infused with a golden gleam.Size: 1 KitIncludes: 1 LumiShine Permanent Creme Color 10NRG (2.5 oz) 1 LumiShine Permanent Creme Color 8NRG (2.5 oz..

Joico LumiShine NW Series Complete Kit

Joico LumiShine NW Series Complete Kit
(Out of Stock)

Joico LumiShine NW Series Complete KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 13 NEW LumiShine Natural Warm Shades: LumiShine Permanent Creme shades (2.5 oz): 9NW, 7NW, 6NW, 5NW, 4NW LumiShine DD Demi-Permanent Creme shades (2.5 oz): 9NW, 7NW, 6NW, 5NW, 4NW LumiShine Demi-Liquid shades (2 oz): 10NW, 8NW, 6NW 1 FREE LumiShine 5 Volume Developer (16 oz) 1 F..

Joico LumiShine NW Series Stylist Try-Me Kit

Joico LumiShine NW Series Stylist Try-Me Kit
(Out of Stock)

Joico LumiShine NW Series Stylist Try-Me KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 LumiShine Permanent Creme 7NW (2.5 oz) 1 LumiShine Permanent Creme 5NW (2.5 oz) 1 LumiShine DD Demi-Permanent Creme 9NW (2.5 oz) 1 LumiShine Demi-Liquid 10NW (2 oz) 1 FREE Blonde Life Lightening Powder Packette (1.5 oz) 1 FREE LumiShine Natural Warm Collection Brochure..

Joico Lumishine Repair + Demi-Permanent Liquid Color (16 New Shades Kit)

Joico Lumishine Repair + Demi-Permanent Liquid Color (16 New Shades Kit)

Joico Lumishine Repair + Demi-Permanent Liquid Color (16 New Shades Kit)16 New ways to get glossy. Loving LumiShine Demi-Permanent liquid's heartstopping shine and straightfrom- the-bottle perfection? Get ready to fall head-over-heels... again. Introducing 16 NEW swoon-worthy shades of Joico LumiShine Demi-Permanent Liquid Color.Size: 1 KitFeatures & Benefits: Outstanding color, shine and conditi..

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)
(Out of Stock)

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)Add incredible shine and enhance or remove warmth or coolness after any lightening service! Kit features 3 of the NEW LumiShine Demi-Permanent Liquid shades that are perfect for blonde toning. Size: 1 KitUsage Instructions: 1 LumiShine Demi-Permanent Liquid 9NA, 2 oz. 1 LumiShine Demi-Permanent Liquid 10SB, 2 oz. ..

Joico Notturno Capsule Collection Kit - Color Deal

Joico Notturno Capsule Collection Kit - Color Deal

Joico Notturno Capsule Collection Kit - Color DealJoico special offer is here for a limited time only! Purchase any 48 tubes from Vero K-PAK Color, Vero K-PAK Age Defy Color, Vero K-PAK Chrome, Joico Lumishine Demi-Permanent Liquid Color and Joico Lumishine Permanent Color, you will receive FREE: 1 x Vero K-PAK Color NOTTURNO Capsule Collection kit 1 Swatch Insert featuring 9 new custom for..

Joico Pearl Pastel Collection Display

Joico Pearl Pastel Collection Display
(Out of Stock)

Joico Pearl Pastel Collection DisplayJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 New Color Intensity Rose Gold (4 oz) 1 New Color Intensity Violet Pearl (4 oz) 1 New Color Intensity Blush (4 oz) 1 New Color Intensity Silver Ice (4 oz) 3 Color Co+Wash (245 ml) 1 FREE Pearl Pastel Swatch Ring 1 FREE Color Intensity Pearl Pastel Technique Guide ..

Joico Pearl Pastel Stylist Try-Me Kit

Joico Pearl Pastel Stylist Try-Me Kit
(Out of Stock)

Joico Pearl Pastel Stylist Try-Me KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 New Color Intensity Rose Gold (4 oz) 1 New Color Intensity Violet Pearl (4 oz ) 1 New Color Intensity Blush (4 oz) 1 New Color Intensity Silver Ice (4 oz) 1 Color Intensity Eraser packette (1.5 oz) 1 FREE Blonde Life Lightening Powder Packette (1.5 oz) 1 FREE Color Intensity Color But..

Joico Shampoo And Conditioner Liter Duos

Joico Shampoo And Conditioner Liter Duos

Joico Shampoo And Conditioner Liter DuosYou can never have enough of what your hair loves. *** Pumps are not included! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre) Options Available: Color Endure Litre Duo Color Violet Litre Duo Moisture Recovery Litre Duo Body Luxe Litre Duo Blonde Life Litre Duo ..

Joico Vero K-PAK Age Defy Deal

Joico Vero K-PAK Age Defy Deal

Joico Vero K-PAK Age Defy DealShine a spotlight on the gorgeous and versatile Age Defy palette with the new Illuminating Formulas collection featuring 4 new custom formulas. Purchase any (10) Vero K-PAK Age Defy shades, 2.5 oz, and RECEIVE FREE: 1 FREE Vero K-PAK Age Defy Illuminating Formulas Swatch Insert 1 FREE Vero K-PAK Age Defy Illuminating Formulas Gray Coverage Formulation Guide Fo..

Kevin Murphy Bedroom Soy Wax Blend Candle

Kevin Murphy Bedroom Soy Wax Blend Candle

Kevin Murphy Bedroom Soy Wax Blend CandleKevin Murphy holiday special offer is here for a limited time only! Soy wax blend candle infused with Kevin Murphy signature BEDROOM scent featuring essences of Patchouli and Yerba Mate.Size: 5.6 oz / 160 g..

Kevin Murphy COLOR.ME Natural Palette Kit

Kevin Murphy COLOR.ME Natural Palette Kit

Kevin Murphy COLOR.ME Natural Palette KitAchieve your most natural look yet with a curated palette of COLOR.ME NATURAL SHADES. If you are looking to go back to basics this New Year, the pre-packed palette, accompanied by the tools to achieve the look, arrives in a special limited edition box and is the perfect all-in-one kit to cater to your clients wishes. Size: 1 KitPurchase: 1 COLOR.ME Shade..

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)ATOMIC.COPPER is inspired by variations of mirroring tones that reflect off the skin enhancing the soft peach tones like the facets of a jewel in the light. Recreate the look in your salon with our collection of COLOR.ME and KEVIN.MURPHY products used on set accompanied by simple to follow step-by-step instructions.Size: 1 PackIncludes: 1 x 5.43 Ligh..

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)Discover decadent multi-dimensional brunette shades with our specially curated trend collection. From colour to style, this comprehensive kit contains all you need to recreate the COCOA.BUTTER look from our latest campaign.Size: 1 PackIncludes: 1 x 6.7 Dark Blonde Chocolate 1 x 9.31 Very Light Blonde Gold Ash 1 x Freestyle Lightener 1 x Cream Activato..

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)Kevin Murphy special offer is here for a limited time only! Size: 1 PackIncludes: 1 Blonde.Angel.Wash (250 ml) 1 Crystal.Angel (250 ml)..

Kevin Murphy Colouring.Angels Duo (Sugar High)

Kevin Murphy Colouring.Angels Duo (Sugar High)

Kevin Murphy Colouring.Angels Duo (Sugar High)Kevin Murphy special offer is here for a limited time only! Size: 1 PackIncludes: 1 Angel.Wash (250 ml) 1 Sugared.Angel (250 ml)..

Kevin Murphy Dusk Deal

Kevin Murphy Dusk Deal

Kevin Murphy Dusk DealKevin Murphy holiday special offer is here for a limited time only! Size: 1 PackPurchase: 1 Light.Brown.Ash (5.1) 1 Light.Brown.Chocolate (5.7) 1 Light.Brown.Violet.Red(5.86) 1 Beige.Toner 1 Silver.Toner 1 Lilac.Toner 1 Cream.Activator 3.5 VOL 1 Cream.Activator 10 VOL 1 Cream.Activator 20 VOL Receive: 1 Cream.Lightener 1 Anti.Gravity.Spray (150 ml) 1 Session.Spray (337 ml) ..

Kevin Murphy Freestyle.Kiss Deal

Kevin Murphy Freestyle.Kiss Deal

Kevin Murphy Freestyle.Kiss DealKevin Murphy holiday special offer is here for a limited time only! Size: 1 PackPurchase: 1 Freestyle.Lightener 15.9 Oz. (450 g) 1 Dark.Blonde.Chocolate (6.7) 1 Very.Light.Blonde.Gold.Ash (9.31) 1 Cream.Activator 20 Vol (33.8 Fl Oz) 1 Cream.Activator 10 Vol (33.8 Fl Oz) Receive: 1 Smooth.Again (6.7 Fl Oz) 1 Session.Spray (11.4 Fl Oz)..

Showing 43 - 63 of 138 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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