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Only Available for Canadian Professional Beauty Trade

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   Showroom location Surrey closed on May 26th

What's New



West Coast Beauty is bringing in the best and most innovative beauty products to get you up-to-date on the latest and greatest beauty trends. Check out the most recent products to arrive in our showrooms, the most popular items to stock up, and our latest promotions! West Coast Beauty will show you What’s New for this season, what to expect next and more!

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 64 - 84 of 173 Results
Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)
(Out of Stock)

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)Add incredible shine and enhance or remove warmth or coolness after any lightening service! Kit features 3 of the NEW LumiShine Demi-Permanent Liquid shades that are perfect for blonde toning. Size: 1 KitUsage Instructions: 1 LumiShine Demi-Permanent Liquid 9NA, 2 oz. 1 LumiShine Demi-Permanent Liquid 10SB, 2 oz. ..

Joico Luster Lock & Shampoo Duo

Joico Luster Lock & Shampoo Duo

Joico Luster Lock & Shampoo DuoDoesn't get better than this! Get your favorite Joico shampoo with the purchase of Luster Lock Multi-Perfector. Size: Joico Luster Lock & Shampoo DuoIncludes: 1 Luster Lock (200 ml) 1 Shampoo (300 ml) Options Available: Color Endure Color Endure Violet Moisture Recovery ..

Joico Notturno Capsule Collection Kit - Color Deal

Joico Notturno Capsule Collection Kit - Color Deal

Joico Notturno Capsule Collection Kit - Color DealJoico special offer is here for a limited time only! Purchase any 48 tubes from Vero K-PAK Color, Vero K-PAK Age Defy Color, Vero K-PAK Chrome, Joico Lumishine Demi-Permanent Liquid Color and Joico Lumishine Permanent Color, you will receive FREE: 1 x Vero K-PAK Color NOTTURNO Capsule Collection kit 1 Swatch Insert featuring 9 new custom for..

Joico Pearl Pastel Collection Display

Joico Pearl Pastel Collection Display
(Out of Stock)

Joico Pearl Pastel Collection DisplayJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 New Color Intensity Rose Gold (4 oz) 1 New Color Intensity Violet Pearl (4 oz) 1 New Color Intensity Blush (4 oz) 1 New Color Intensity Silver Ice (4 oz) 3 Color Co+Wash (245 ml) 1 FREE Pearl Pastel Swatch Ring 1 FREE Color Intensity Pearl Pastel Technique Guide ..

Joico Pearl Pastel Stylist Try-Me Kit

Joico Pearl Pastel Stylist Try-Me Kit
(Out of Stock)

Joico Pearl Pastel Stylist Try-Me KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 New Color Intensity Rose Gold (4 oz) 1 New Color Intensity Violet Pearl (4 oz ) 1 New Color Intensity Blush (4 oz) 1 New Color Intensity Silver Ice (4 oz) 1 Color Intensity Eraser packette (1.5 oz) 1 FREE Blonde Life Lightening Powder Packette (1.5 oz) 1 FREE Color Intensity Color But..

Joico Shampoo And Conditioner Liter Duos

Joico Shampoo And Conditioner Liter Duos

Joico Shampoo And Conditioner Liter DuosYou can never have enough of what your hair loves. *** Pumps are not included! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre) Options Available: Color Endure Litre Duo Color Violet Litre Duo Moisture Recovery Litre Duo Body Luxe Litre Duo Blonde Life Litre Duo ..

Joico Vero K-PAK Age Defy Deal

Joico Vero K-PAK Age Defy Deal

Joico Vero K-PAK Age Defy DealShine a spotlight on the gorgeous and versatile Age Defy palette with the new Illuminating Formulas collection featuring 4 new custom formulas. Purchase any (10) Vero K-PAK Age Defy shades, 2.5 oz, and RECEIVE FREE: 1 FREE Vero K-PAK Age Defy Illuminating Formulas Swatch Insert 1 FREE Vero K-PAK Age Defy Illuminating Formulas Gray Coverage Formulation Guide Fo..

Kevin Murphy Balancing Act (Free.Hold)

Kevin Murphy Balancing Act (Free.Hold)

Kevin Murphy Balancing Act (Free.Hold)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Balancing.Wash (250 ml) 1 Free.Hold (100 g)Get: 50% Discount On Balancing.Wash For Every Night.Rider Purchased..

Kevin Murphy Balancing Act (Night.Rider)

Kevin Murphy Balancing Act (Night.Rider)

Kevin Murphy Balancing Act (Night.Rider)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Balancing.Wash (250 ml) 1 Night.Rider (100 g)Get: 50% Discount on Balancing Wash For Every Night.Rider Purchased..

Kevin Murphy Bedroom Soy Wax Blend Candle

Kevin Murphy Bedroom Soy Wax Blend Candle

Kevin Murphy Bedroom Soy Wax Blend CandleKevin Murphy holiday special offer is here for a limited time only! Soy wax blend candle infused with Kevin Murphy signature BEDROOM scent featuring essences of Patchouli and Yerba Mate.Size: 5.6 oz / 160 g..

Kevin Murphy Blondie Redo

Kevin Murphy Blondie Redo

Kevin Murphy Blondie RedoKevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Maxi.Wash (250 ml) 1 Blonde.Angel (250 ml)Receive: 1 Staying.Alive (150 ml)..

Kevin Murphy COLOR.ME Natural Palette Kit

Kevin Murphy COLOR.ME Natural Palette Kit

Kevin Murphy COLOR.ME Natural Palette KitAchieve your most natural look yet with a curated palette of COLOR.ME NATURAL SHADES. If you are looking to go back to basics this New Year, the pre-packed palette, accompanied by the tools to achieve the look, arrives in a special limited edition box and is the perfect all-in-one kit to cater to your clients wishes. Size: 1 KitPurchase: 1 COLOR.ME Shade..

Kevin Murphy Color.Me Toner Intro

Kevin Murphy Color.Me Toner Intro

Kevin Murphy Color.Me Toner IntroKevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Stone.Toner 1 Rose.Toner 1 Jade.Toner Receive: 1 Updated Swatch Panel 1 Tent Card ..

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)ATOMIC.COPPER is inspired by variations of mirroring tones that reflect off the skin enhancing the soft peach tones like the facets of a jewel in the light. Recreate the look in your salon with our collection of COLOR.ME and KEVIN.MURPHY products used on set accompanied by simple to follow step-by-step instructions.Size: 1 PackIncludes: 1 x 5.43 Ligh..

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)Discover decadent multi-dimensional brunette shades with our specially curated trend collection. From colour to style, this comprehensive kit contains all you need to recreate the COCOA.BUTTER look from our latest campaign.Size: 1 PackIncludes: 1 x 6.7 Dark Blonde Chocolate 1 x 9.31 Very Light Blonde Gold Ash 1 x Freestyle Lightener 1 x Cream Activato..

Kevin Murphy Color.Me Violet.Ash Intro

Kevin Murphy Color.Me Violet.Ash Intro

Kevin Murphy Color.Me Violet.Ash IntroKevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Very.Light.Blonde.Violet.Ash - 9.81 1 Platinum.Violet.Ash - 10.81 1 Ultra.Platinum.Violet.Ash - 11.81 Receive: 1 Updated Swatch Panel 1 Tent Card ..

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)Kevin Murphy special offer is here for a limited time only! Size: 1 PackIncludes: 1 Blonde.Angel.Wash (250 ml) 1 Crystal.Angel (250 ml)..

Kevin Murphy Colouring.Angels Duo (Sugar High)

Kevin Murphy Colouring.Angels Duo (Sugar High)

Kevin Murphy Colouring.Angels Duo (Sugar High)Kevin Murphy special offer is here for a limited time only! Size: 1 PackIncludes: 1 Angel.Wash (250 ml) 1 Sugared.Angel (250 ml)..

Kevin Murphy Earth Day (Angel)

Kevin Murphy Earth Day (Angel)

Kevin Murphy Earth Day (Angel)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Angel.Wash (250 ml) 1 Angel.Rinse (250 ml) Receive: 1 Anti.Gravity.Spray (150 ml) ..

Kevin Murphy Earth Day (Hydrate)

Kevin Murphy Earth Day (Hydrate)
(Out of Stock)

Kevin Murphy Earth Day (Hydrate)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Hydrate-Me.Wash (250 ml) 1 Hydrate-Me.Rinse (250 ml) Receive: 1 Hair.Resort.Spray (150 ml) ..

Kevin Murphy Forever Shimmer Pack

Kevin Murphy Forever Shimmer Pack

Kevin Murphy Forever Shimmer PackKevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Young.Again.Wash (250 ml) 1 Young.Again.Rinse (250 ml)Receive: 1 Shimmer.Shine (100 ml)..

Showing 64 - 84 of 173 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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