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Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon closed on March 29th
Kelowna closed on March 30th | Kamloops closed on March 31st

What's New



West Coast Beauty is bringing in the best and most innovative beauty products to get you up-to-date on the latest and greatest beauty trends. Check out the most recent products to arrive in our showrooms, the most popular items to stock up, and our latest promotions! West Coast Beauty will show you What’s New for this season, what to expect next and more!

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 64 - 84 of 202 Results
Joico Defy Damage Care Salon Opener

Joico Defy Damage Care Salon Opener

Joico Defy Damage Care Salon OpenerSave 22% on the purchase of Joico Defy Damage Care Salon Opener, with Defy Damage Trial Size Stylist Kit, and in-salon merchandizing kit.Size: 1 PackIncludes: 2 Defy Damage Protective Shampoo (300 ml) 2 Defy Damage Protective Conditioner (250 ml) 2 Defy Damage Protective Masque (150 ml) 2 Defy Damage Protective Shield (100 ml) 1 Defy Damage Protective Shampoo (1..

Joico Defy Damage Complete Pro Salon Opener

Joico Defy Damage Complete Pro Salon Opener

Joico Defy Damage Complete Pro Salon OpenerSave 33% on the purchase of the JOICO Defy Damage Salon Opener with an in-salon merchandising kit and receive a special showcase piece for your salon.Size: 1 PackIncludes: 3 Defy Damage Pro Series 1 (358 ml) 3 Defy Damage Pro Series 2 (500 ml) 3 Defy Damage Protective Shampoo (300 ml) 3 Defy Damage Protective Conditioner (250 ml) 3 Defy Damage Protec..

Joico Defy Damage Pro Try Me Kit

Joico Defy Damage Pro Try Me Kit

Joico Defy Damage Pro Try Me KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 Defy Damage Pro Series 1 (57 ml) 1 Defy Damage Pro Series 2 (50 ml) 1 Product Information Insert Approximately 5 applications..

Joico FreePlay Balayage Promo Kit

Joico FreePlay Balayage Promo Kit
(Out of Stock)

Joico FreePlay Balayage Promo Kit All you need to create perfect balayage looks in one ready-to-go kit! Includes: Joico FreePlay Clay Lightener, 1 LB LumiShine 40 Volume Creme Developer, 32 oz Joico Paint Board Joico Angled Paint Brush Joico Modular Color Bowl Joico K-PAK Color Therapy Luster Lock Sample, 20 ml FreePlay Balayage Technique Guide ..

Joico ICE Spiker Holiday Duo Pack

Joico ICE Spiker Holiday Duo Pack
(Out of Stock)

Joico ICE Spiker Holiday Duo PackThis holiday season spike it everywhere and anywhere. Receive a FREE Spiker Styling Glue (50 ml) with the purchase of a Spiker Styling Glue (150 ml)Size: 1 PackDetail: See individual product..

Joico Instant Refresh Dry Shampoo - Kelsey Montague Edition 2017

Joico Instant Refresh Dry Shampoo - Kelsey Montague Edition 2017
(Out of Stock)

Joico Instant Refresh Dry Shampoo - Kelsey Montague Edition 2017Joico special offer is here for a limited time only! Make way for more from Joico collaboration with international street artist Kelsey Montague. Joico breathtaking & JOIful summer duo liters were simply a sneak peak to what it has in store for you this deal period! Here is lovely special edition can of Joico favorites, Joico Instan..

Joico iRing Holiday Pack 2018 (Beach Shake)

Joico iRing Holiday Pack 2018 (Beach Shake)

Joico iRing Holiday Pack 2018 (Beach Shake)Shake your way to holidays! Receive a FREE iRing for your cell phone with your purchase of the full size Shake. Size: 1 PackIncludes: 1 Beach Shake Finishing Texturizer (250 ml) 1 FREE Joico iRing..

Joico Ironclad Thermal Protectant Spray - Kelsey Montague Edition 2017

Joico Ironclad Thermal Protectant Spray - Kelsey Montague Edition 2017
(Out of Stock)

Joico Ironclad Thermal Protectant Spray - Kelsey Montague Edition 2017Joico special offer is here for a limited time only! Make way for more from Joico collaboration with international street artist Kelsey Montague. Joico breathtaking & JOIful summer duo liters were simply a sneak peak to what it has in store for you this deal period! Here is lovely special edition can of Joico favorites, Joico ..

Joico JoiMist Firm Ultra Dry Spray - Limited Edition 2017

Joico JoiMist Firm Ultra Dry Spray - Limited Edition 2017
(Out of Stock)

Joico JoiMist Firm Ultra Dry Spray - Limited Edition 2017Joico special offer is here for a limited time only! Make way for more from Joico collaboration with international street artist Kelsey Montague. Joico breathtaking & JOIful summer duo liters were simply a sneak peak to what it has in store for you this deal period! Here is lovely special edition can of Joico favorites, JoiMist Firm. All d..

Joico K-PAK Color Therapy Litre Duo

Joico K-PAK Color Therapy Litre Duo
(Out of Stock)

Joico K-PAK Color Therapy Litre DuoJoico special offer is here for a limited time only! *** Pumps are not included! Size: 1 PackIncludes: 1 Joico K-PAK Color Therapy Shampoo (1 Litre) 1 Joico K-PAK Color Therapy Conditioner (1 Litre) Detail: See individual product..

Joico K-PAK Color Therapy Luster Lock Display Deal

Joico K-PAK Color Therapy Luster Lock Display Deal
(Out of Stock)

Joico K-PAK Color Therapy Luster Lock Display DealBuy 6 K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment, 140 ml and receive 1 FREE 500 ml backbar size K-PAK Color Therapy Luster Lock.Size: 1 Pack..

Joico K-PAK Hair Repair System

Joico K-PAK Hair Repair System
(Out of Stock)

Joico K-PAK Hair Repair SystemJoico special offer is here for a limited time only! *** Pumps are not included! Size: 1 PackIncludes: K-PAK Clarifying Shampoo (1 Litre) K-PAK Cuticle Sealer (1 Litre) K-PAK Deep Penetrating Reconstructor (1 Litre) K-PAK Intense Hydrator (1 Litre) ..

Joico K-PAK Litre Duo

Joico K-PAK Litre Duo
(Out of Stock)

Joico K-PAK Litre DuoJoico special offer is here for a limited time only! *** Pumps are not included! Size: 1 PackIncludes: 1 Joico K-PAK Shampoo (1 Litre) 1 Joico K-PAK Conditioner (1 Litre) Detail: See individual product..

Joico Lumishine Complete DD Creme Stylist Kit (2018)

Joico Lumishine Complete DD Creme Stylist Kit (2018)

Joico Lumishine Complete DD Creme Stylist Kit (2018)Joico special offer is here for a limited time only! Receive 1 FREE LumiShine DD Dimensional Deposit Demi-Permanent Creme Color swatch insert featuring the 20 NEW shades and great saving with the purchase of each Complete LumiShine DD Dimensional Deposit Stylist Kit.Size: 1 KitIncludes: 1 each of NEW LumiShine DD Dimensional Deposit Demi-Perman..

Joico Lumishine DD Creme Technique Kit (2018)

Joico Lumishine DD Creme Technique Kit (2018)
(Out of Stock)

Joico Lumishine DD Creme Technique Kit (2018)Joico special offer is here for a limited time only! Use the new DD Cremes to replicate the gorgeous Amber Honey Lights & Caramel Contour Techniques. Kit includes all shades needed to try these techniques!Size: 1 KitIncludes: 7 NEW LumiShine DD Dimensional Deposit Demi-Permanent Creme Color, 2.5 oz (10NG, 10NC, 9NG, 8NWB 8NRG, 6NG, 6NWB) 1 FREE LumiS..

Joico Lumishine Natural Red Gold Kit

Joico Lumishine Natural Red Gold Kit
(Out of Stock)

Joico Lumishine Natural Red Gold KitNatural Red-Gold shade family has a natural base tone infused with warm red tones and a gold reflect for beautiful natural red golden hair. Celebrate the fiery glow of fall with a Brand-new collection of gingery hues Infused with a golden gleam.Size: 1 KitIncludes: 1 LumiShine Permanent Creme Color 10NRG (2.5 oz) 1 LumiShine Permanent Creme Color 8NRG (2.5 oz..

Joico LumiShine NW Series Complete Kit

Joico LumiShine NW Series Complete Kit

Joico LumiShine NW Series Complete KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 13 NEW LumiShine Natural Warm Shades: LumiShine Permanent Creme shades (2.5 oz): 9NW, 7NW, 6NW, 5NW, 4NW LumiShine DD Demi-Permanent Creme shades (2.5 oz): 9NW, 7NW, 6NW, 5NW, 4NW LumiShine Demi-Liquid shades (2 oz): 10NW, 8NW, 6NW 1 FREE LumiShine 5 Volume Developer (16 oz) 1 F..

Joico LumiShine NW Series Stylist Try-Me Kit

Joico LumiShine NW Series Stylist Try-Me Kit

Joico LumiShine NW Series Stylist Try-Me KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 LumiShine Permanent Creme 7NW (2.5 oz) 1 LumiShine Permanent Creme 5NW (2.5 oz) 1 LumiShine DD Demi-Permanent Creme 9NW (2.5 oz) 1 LumiShine Demi-Liquid 10NW (2 oz) 1 FREE Blonde Life Lightening Powder Packette (1.5 oz) 1 FREE LumiShine Natural Warm Collection Brochure..

Joico Lumishine Repair + Demi-Permanent Liquid Color (16 New Shades Kit)

Joico Lumishine Repair + Demi-Permanent Liquid Color (16 New Shades Kit)

Joico Lumishine Repair + Demi-Permanent Liquid Color (16 New Shades Kit)16 New ways to get glossy. Loving LumiShine Demi-Permanent liquid's heartstopping shine and straightfrom- the-bottle perfection? Get ready to fall head-over-heels... again. Introducing 16 NEW swoon-worthy shades of Joico LumiShine Demi-Permanent Liquid Color.Size: 1 KitFeatures & Benefits: Outstanding color, shine and conditi..

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)
(Out of Stock)

Joico Lumishine Repair + Demi-Permanent Liquid Color (Blonde Glossing Essentials Kit)Add incredible shine and enhance or remove warmth or coolness after any lightening service! Kit features 3 of the NEW LumiShine Demi-Permanent Liquid shades that are perfect for blonde toning. Size: 1 KitUsage Instructions: 1 LumiShine Demi-Permanent Liquid 9NA, 2 oz. 1 LumiShine Demi-Permanent Liquid 10SB, 2 oz. ..

Joico Notturno Capsule Collection Kit - Color Deal

Joico Notturno Capsule Collection Kit - Color Deal

Joico Notturno Capsule Collection Kit - Color DealJoico special offer is here for a limited time only! Purchase any 48 tubes from Vero K-PAK Color, Vero K-PAK Age Defy Color, Vero K-PAK Chrome, Joico Lumishine Demi-Permanent Liquid Color and Joico Lumishine Permanent Color, you will receive FREE: 1 x Vero K-PAK Color NOTTURNO Capsule Collection kit 1 Swatch Insert featuring 9 new custom for..

Showing 64 - 84 of 202 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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