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Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon closed on March 29th
Kelowna closed on March 30th | Kamloops closed on March 31st

What's New



West Coast Beauty is bringing in the best and most innovative beauty products to get you up-to-date on the latest and greatest beauty trends. Check out the most recent products to arrive in our showrooms, the most popular items to stock up, and our latest promotions! West Coast Beauty will show you What’s New for this season, what to expect next and more!

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 85 - 105 of 202 Results
Joico Pearl Pastel Collection Display

Joico Pearl Pastel Collection Display
(Out of Stock)

Joico Pearl Pastel Collection DisplayJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 New Color Intensity Rose Gold (4 oz) 1 New Color Intensity Violet Pearl (4 oz) 1 New Color Intensity Blush (4 oz) 1 New Color Intensity Silver Ice (4 oz) 3 Color Co+Wash (245 ml) 1 FREE Pearl Pastel Swatch Ring 1 FREE Color Intensity Pearl Pastel Technique Guide ..

Joico Pearl Pastel Stylist Try-Me Kit

Joico Pearl Pastel Stylist Try-Me Kit
(Out of Stock)

Joico Pearl Pastel Stylist Try-Me KitJoico special offer is here for a limited time only!Size: 1 PackIncludes: 1 New Color Intensity Rose Gold (4 oz) 1 New Color Intensity Violet Pearl (4 oz ) 1 New Color Intensity Blush (4 oz) 1 New Color Intensity Silver Ice (4 oz) 1 Color Intensity Eraser packette (1.5 oz) 1 FREE Blonde Life Lightening Powder Packette (1.5 oz) 1 FREE Color Intensity Color But..

Joico Shampoo And Conditioner Liter Duos

Joico Shampoo And Conditioner Liter Duos

Joico Shampoo And Conditioner Liter DuosYou can never have enough of what your hair loves. *** Pumps are not included! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre) Options Available: Color Endure Litre Duo Color Violet Litre Duo Moisture Recovery Litre Duo Body Luxe Litre Duo Blonde Life Litre Duo ..

Joico TINT Shot Display

Joico TINT Shot Display
(Out of Stock)

Joico TINT Shot DisplayOne Shot Does It All! Cover Up Your Little (Gray) Secret. Save with the purchase of 20 Tint Shot Root Concealers, PLUS receive a FREE tester of each shade and a FREE merchandising POP.Size: 24 pcsIncludes: 5 Tint Shot Root Concealers Blonde, 73 ml 5 Tint Shot Root Concealers Light Brown, 73 ml 5 Tint Shot Root Concealers Dark Brown, 73 ml 5 Tint Shot Root Concealers Blac..

Joico Vero K-PAK Age Defy Deal

Joico Vero K-PAK Age Defy Deal

Joico Vero K-PAK Age Defy DealShine a spotlight on the gorgeous and versatile Age Defy palette with the new Illuminating Formulas collection featuring 4 new custom formulas. Purchase any (10) Vero K-PAK Age Defy shades, 2.5 oz, and RECEIVE FREE: 1 FREE Vero K-PAK Age Defy Illuminating Formulas Swatch Insert 1 FREE Vero K-PAK Age Defy Illuminating Formulas Gray Coverage Formulation Guide Fo..

Kevin Murphy Angel DOO.UP

Kevin Murphy Angel DOO.UP
(Out of Stock)

Kevin Murphy Angel DOO.UP Keep your hair moisturised and volumised with this duo of ANGEL.WASH & RINSE infused with Mango Butter, Cocoa Butter and Chamomile. Plus receive a limited edition size of DOO.OVER, a 'hair-doo' in a can! Purchase: 1 x ANGEL.WASH, 250 ml 1 x ANGEL.RINSE, 250 ml Receive: 1 x DOO.OVER, 100 ml (Limited Edition)Details: See individual product..

Kevin Murphy Balancing Act (Free.Hold)

Kevin Murphy Balancing Act (Free.Hold)

Kevin Murphy Balancing Act (Free.Hold)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Balancing.Wash (250 ml) 1 Free.Hold (100 g)Get: 50% Discount On Balancing.Wash For Every Night.Rider Purchased..

Kevin Murphy Balancing Act (Night.Rider)

Kevin Murphy Balancing Act (Night.Rider)

Kevin Murphy Balancing Act (Night.Rider)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Balancing.Wash (250 ml) 1 Night.Rider (100 g)Get: 50% Discount on Balancing Wash For Every Night.Rider Purchased..

Kevin Murphy Bedroom Soy Wax Blend Candle

Kevin Murphy Bedroom Soy Wax Blend Candle

Kevin Murphy Bedroom Soy Wax Blend CandleKevin Murphy holiday special offer is here for a limited time only! Soy wax blend candle infused with Kevin Murphy signature BEDROOM scent featuring essences of Patchouli and Yerba Mate.Size: 5.6 oz / 160 g..

Kevin Murphy Blondie Redo

Kevin Murphy Blondie Redo

Kevin Murphy Blondie RedoKevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Maxi.Wash (250 ml) 1 Blonde.Angel (250 ml)Receive: 1 Staying.Alive (150 ml)..

Kevin Murphy COLOR.ME Natural Palette Kit

Kevin Murphy COLOR.ME Natural Palette Kit

Kevin Murphy COLOR.ME Natural Palette KitAchieve your most natural look yet with a curated palette of COLOR.ME NATURAL SHADES. If you are looking to go back to basics this New Year, the pre-packed palette, accompanied by the tools to achieve the look, arrives in a special limited edition box and is the perfect all-in-one kit to cater to your clients wishes. Size: 1 KitPurchase: 1 COLOR.ME Shade..

Kevin Murphy COLOR.ME Sugar and Ice Kit

Kevin Murphy COLOR.ME Sugar and Ice Kit
(Out of Stock)

Kevin Murphy COLOR.ME Sugar and Ice KitPurchase 1 x APRICOT.TONER 1 x LILAC.TONER 1 x ICE.TONER Receive 1 x CREAM.ACTIVATOR - 3.5 VOL 1 x SWATCH TAB 1 x RECIPE CARD * 1 x MIRROR CLING * * Limited Edition/Not Available for Resale Details: See individual product..

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)

Kevin Murphy COLOR.ME Trend Kit (Atomic.Copper)ATOMIC.COPPER is inspired by variations of mirroring tones that reflect off the skin enhancing the soft peach tones like the facets of a jewel in the light. Recreate the look in your salon with our collection of COLOR.ME and KEVIN.MURPHY products used on set accompanied by simple to follow step-by-step instructions.Size: 1 PackIncludes: 1 x 5.43 Ligh..

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)

Kevin Murphy COLOR.ME Trend Kit (Cocoa.Butter)Discover decadent multi-dimensional brunette shades with our specially curated trend collection. From colour to style, this comprehensive kit contains all you need to recreate the COCOA.BUTTER look from our latest campaign.Size: 1 PackIncludes: 1 x 6.7 Dark Blonde Chocolate 1 x 9.31 Very Light Blonde Gold Ash 1 x Freestyle Lightener 1 x Cream Activato..

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)

Kevin Murphy Colouring.Angels Duo (Crystal Blonde)Kevin Murphy special offer is here for a limited time only! Size: 1 PackIncludes: 1 Blonde.Angel.Wash (250 ml) 1 Crystal.Angel (250 ml)..

Kevin Murphy Colouring.Angels Duo (Sugar High)

Kevin Murphy Colouring.Angels Duo (Sugar High)

Kevin Murphy Colouring.Angels Duo (Sugar High)Kevin Murphy special offer is here for a limited time only! Size: 1 PackIncludes: 1 Angel.Wash (250 ml) 1 Sugared.Angel (250 ml)..

Kevin Murphy Dusk Deal

Kevin Murphy Dusk Deal
(Out of Stock)

Kevin Murphy Dusk DealKevin Murphy holiday special offer is here for a limited time only! Size: 1 PackPurchase: 1 Light.Brown.Ash (5.1) 1 Light.Brown.Chocolate (5.7) 1 Light.Brown.Violet.Red(5.86) 1 Beige.Toner 1 Silver.Toner 1 Lilac.Toner 1 Cream.Activator 3.5 VOL 1 Cream.Activator 10 VOL 1 Cream.Activator 20 VOL Receive: 1 Cream.Lightener 1 Anti.Gravity.Spray (150 ml) 1 Session.Spray (337 ml) ..

Kevin Murphy Earth Day (Angel)

Kevin Murphy Earth Day (Angel)

Kevin Murphy Earth Day (Angel)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Angel.Wash (250 ml) 1 Angel.Rinse (250 ml) Receive: 1 Anti.Gravity.Spray (150 ml) ..

Kevin Murphy Earth Day (Hydarte)

Kevin Murphy Earth Day (Hydarte)
(Out of Stock)

Kevin Murphy Earth Day (Hydarte)Kevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 1 Hydrate-Me.Wash (250 ml) 1 Hydrate-Me.Rinse (250 ml) Receive: 1 Hair.Resort.Spray (150 ml) ..

Kevin Murphy Freestyle.Kiss Deal

Kevin Murphy Freestyle.Kiss Deal

Kevin Murphy Freestyle.Kiss DealKevin Murphy holiday special offer is here for a limited time only! Size: 1 PackPurchase: 1 Freestyle.Lightener 15.9 Oz. (450 g) 1 Dark.Blonde.Chocolate (6.7) 1 Very.Light.Blonde.Gold.Ash (9.31) 1 Cream.Activator 20 Vol (33.8 Fl Oz) 1 Cream.Activator 10 Vol (33.8 Fl Oz) Receive: 1 Smooth.Again (6.7 Fl Oz) 1 Session.Spray (11.4 Fl Oz)..

Kevin Murphy Heated Defence Intro

Kevin Murphy Heated Defence Intro

Kevin Murphy Heated Defence IntroKevin Murphy special offer is here for a limited time only! Size: 1 PackPurchase: 6 x Heated.Defense (150 ml) Receive: 1 Heated.Defense (150 ml) Tester 1 Mirror Cling Display (Holds 1 Tester) 1 Limited Edition Kevin.Murphy Denman Brush ..

Showing 85 - 105 of 202 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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