The three-pronged approach includes Triple-Oil Complex-a super-nourishing combination of Avocado, Babassu, and Camelina Oils to help inject deep moisture into each curl
AquaLastik, a cutting-edge thermal protector that uses flexible resins and deep-sea minerals to enhance curl memory and control frizz
Bio-Advanced Peptide Complex, proven to repair damage and deliver round-the-clock repair
Joico Curl Controlling Anti-Frizz Styler
Scrunchies may be out, but SCRUNCHING is in - especially if what you're scrunching in is this smooth-as-silk styling cream, inventively designed to leave frizz where it belongs (no where near you... for three full days). Even with the 90-percent humidity of, say, Florida in August, curls stay controlled, smooth, and beautifully distinct.
Size: 100 ml
Hair Type & Condition: For dry, inconsistent, misbehaving curls and waves in need of some serious structure.
Tips:
Did you Know:
Once you have chosen the right product for your curl type, apply using the crab-claw motion, scrunching upward into your desired curl position. If air-drying your hair, touch it as little as possible while it dries. Once dry, use a hair pick or your fingers to break up, set and add body to curls.
How to Diffuse:
- When diffusing, always start at the roots, lifting upward to encourage as much movement as possible (while trying NOT to disturb hair lengths or create frizz). Keep the dryer temperature on warm and on a low speed. When the roots are dry, start working on the midlengths using the same upward motion.
- When they are completely dry, move to the ends. The roots and mid-lengths have to be completely dry in order to eliminate any frizz. If the roots are left wet, either the water will run down the hair shaft or the wetness underneath will create a humid environment... both situations create frizz.
Usage Instructions:
Dab a bit of Styler into your hands, emulsifying the product, then apply to fully wet hair
starting at the bottom of each curl and working your way up
Air dry or diffuse hair gently, on a low-heat setting
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Color Intensity Confetti Collection
Introducing the COLOR INTENSITY TROPICS color collection, a collection featuring four sizzling bright shades that will
instantly turn up the heat this summer!
Kelly Green: is perfect for creating the stunningly rich botanical greens only found in the heart of a
jungle paradise.
True Blue: will cool you down with its deep and dreamy island ocean hue. Add ..
Joico Lumishine Demi-Permanent Liquid ColorIntroducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume. Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, del..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV,
and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny, an..
Joico Zero Heat Air Dry Styling Crème (Thick Hair)Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often uncontrollable volume and frizz of coarser strands. Style your hair in seconds-that's the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping fr..
Joico Color Balance Purple ShampooMay the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provi..
Joico Lumishine YouthLock Permanent Creme ColorLumiShine YouthLock is the fountain of youth in a color line! Reveal multi dimensional results to lock in the top 5 anti aging features that help hair look and feel younger.Size: 2.5 ozColors Available:
2NN - Natural Natural Darkest Brown
4NN - Natural Natural Medium Brown
5NN - Natural Natural Light Brown
6NN - Natural Natural Dark Blonde
7NN ..
Joico Hydra Splash Hydrating Gelée MasqueA unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst quencher for fine, dry, parched hair.Size: 150 mlHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine strands
Reduces frizz
Won't weig..
Joico JoiMist Medium Styling and Finishing SprayThe blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That's exactly the time to reach for JoiMist Medium Styling & Finishing Spray... a right-down-the-middle hold that locks your style all day long; blocks humidity; adds shine; and still welcomes ..
Joico Color Infuse Copper ConditionerThere's nothing like spicy ginger to heat up a hairstyle; but those seductively fiery 'dos are known to fade a tad fast for our liking. Not any more - thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 percen..
Joico JoiWhip Firm Hold Design FoamEvery artist needs their favorite tool... and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair styling masterpiece you choose to create. Your work will shine and tower over the rest of them.
Hold Level: 7Size: 300 mlHair Type & Condition: All hair types crave JoiWhip Design Foam, but fine, limp loc..
Joico Blonde Life Lightening PowderThere's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with Joico extraordinary sulfate-free Brightening Shampoo - a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't ..
Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing hair treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Fr..
Joico Color Balance Blue ShampooJoico decided to leave brassy to the band, and give the "Sombre Set" (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically ligh..
Joico Color Infuse Copper ShampooJoico wanted to make copper tops stronger longer. So they did... by creating a wow-of-a-shampoo that restores rich auburn and reddish 'dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for up to..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.