West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Showroom location Victoria closed Early, Friday, March 22nd 4:00 pm!
   Showroom location Victoria closed on March 23rd!
  Select Showrooms Open on Sunday  >> check location & hours

Reuzel Hair Care



Schorem is an old school men-only barbershop in the heart of the working class city of Rotterdam. The shop specializes in the classic cuts that have proven themselves over the decades: pompadours, flattops, contours and the other styles featured on Schorem famous barbershop posters.

Since its opening, Schorem has been frequented by greasers, rockers, bikers, psychobillys, ruffians and other fine gentlemen scumbags from every echelon of society. With more than fifty years of barbering and grooming experience these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers they dug deep into the history of pomades to formulate what they belief are the world’s finest, Reuzel.

Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. The word pomade actually comes from the French word pomme, meaning apple.

If you have any questions or would like more information about the Reuzel Hair Care products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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