West Coast Beauty



Only Available for Canadian Professional Beauty Trade

   Showroom location Kamloops closed on Saturday June 22!


Amaterasu (pronounced AH-mah-tay-RAH-su) is a Canadian cosmetics company based in Vancouver, British Columbia. The name is inspired by the art and beauty of the Japanese Sun Goddess who brought light and brilliance to illuminate the world. Launched as Geisha Ink in 2008 by internationally renowned Canadian make-up artist Sara Au Yeong, the newly named brand emphasizes strength, empowerment and elegance while still retaining Geisha Ink’s original and iconic style. It specializes in innovative cosmetics that are long-lasting and beautiful for the modern day woman. Amaterasu Cosmetics offers a stellar line-up of exceptional products that no cosmetics bag is complete without. It includes the hugely popular Amaterasu Liquid Eyeliner which is based on the brand’s revolutionary formula and has become a staple for many professional make-up artists. This eyeliner has gained a devoted celebrity following both locally and internationally and has been featured in countless magazines and blogs, including Vogue and Elle. It is consistently ranked as one of the top selling liquid eyeliners out there.

If you have any questions or would like more information about the Amaterasu products we carry, please contact WCB Customer Service or your Sales Representative at WCB.

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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