wcb logo center

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

At West Coast Beauty we know the beauty industry is constantly evolving and growing with new techniques and products which is why we offer various classes and demos to keep you up-to-date. We offer training to enhance every aspect of your business from precision cuts to business solutions specific to the trade. Check out our class schedule to see what’s happening near you!

For more info about WCB education and upcoming events / classes, please contact below:

For location Burnaby, Vancouver, North Vancouver, Langley and Surrey please contact Anna at 604.321.2700 (ext. 247) or annag@west-coast-beauty.com

For location Victoria and Nanaimo, please contact Ashlea at 250.382.3636 (ext. 2) or ashleak@west-coast-beauty.com

For location Kelowna, Kamloops, Vernon, Nelson and Cranbrook, please contact Avril at 250.212.9352 or avrild@west-coast-beauty.com
Upcoming Events and Education
July 22, 2019
Cezanne Smoothing Class (Burnaby)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 1:30 pm
Cost:
$50.00 CAD
SKU:
SCBCEZJ22

Overview:

Smoother, shinier, healthier, stronger, frizz-free hair!

Join Paul for this ALL LEVEL DEMO to learn how to sell & promote Cezanne to your clients. Learn what the different formulas are for, how it can increase your business & how to charge properly for the service.

Transform your clients frizzy, difficult, kinky, curly hair into soft, manageable, beautiful locks! It’s long lasting & works on all hair types with no vapours, no fumes & no need for masks or ventilation! It’s nature’s way of smoothing!

Overview:

Smoother, shinier, healthier, stronger, frizz-free hair!

Join Paul for this ALL LEVEL DEMO to learn how to sell & promote Cezanne to your clients. Learn what the different formulas are for, how it can increase your business & how to charge properly for the service.

Transform your clients frizzy, difficult, kinky, curly hair into soft, manageable, beautiful locks! It’s long lasting & works on all hair types with no vapours, no fumes & no need for masks or ventilation! It’s nature’s way of smoothing!


Leave more confident in your smoothing treatment ability & excited to grow your business!

Educator:

Paul Bousaleh

*** $50 Career Investment!×
August 12, 2019
Kevin Murphy The Social Stylist
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00am - 4:00pm
Cost:
$175.00 CAD
SKU:
SCBKEVSSA12

Overview:

Branding today has changed dramatically as a result of Social Media. Understanding how to use each platform to engage your client is essential to any salons growth. During this one day class we will cover what is needed to establish your brands message, communicate with your client, become an influencer and create storied tutorials in our workshop session.

Overview:

Branding today has changed dramatically as a result of Social Media. Understanding how to use each platform to engage your client is essential to any salons growth. During this one day class we will cover what is needed to establish your brands message, communicate with your client, become an influencer and create storied tutorials in our workshop session.


OUTCOMES: Stylists will leave feeling inspired and gain tips on how to approach the digital side of being a stylist.

HIGHLY RECOMMENDED FOR: Stylists who are interested in the understanding and making the most of social media.

LEVEL: All levels
COURSE TYPE: Demo with workshop
COURSE DURATION: 6 Hours

NOTE: Colourists must complete this class before moving on to COLOR.ME 2.0.

Educator:

JOSEPH GOSSEN, Global Digital Education Manager / STYLE.MASTER

$175 Career Investment!×
August 26, 2019
Kevin Murphy Color.ME Foundation (Langley)
Location:
109 – 6375 202 Street
Langley, BC
Time:
10am - 2:00pm
Cost:
Free Event
SKU:
SCLKMFOUA26

Overview:

Our introductory class offering a fundamental overview of COLOR.ME with colour theory and a practical session with models. Class topics include philosophy, hair diagnosis, how to use and point of difference, the complete product portfolio plus usage.

Overview:

Our introductory class offering a fundamental overview of COLOR.ME with colour theory and a practical session with models. Class topics include philosophy, hair diagnosis, how to use and point of difference, the complete product portfolio plus usage.


OUTCOMES: Gain an understanding of the crucial elements of colour, diagnosis to meet client’s needs and a deep understanding of the product portfolio. Learn how to achieve the perfect colour result for your client.

HIGHLY RECOMMENDED FOR: All colourists new to COLOR.ME or new to colour.

LEVEL: Foundation
COURSE TYPE: Theory
COURSE DURATION: 4 Hours

NOTE: Colourists must complete this class before moving on to COLOR.ME 2.0.

Educator:

PLATINUM. KEY Sarah Pasco

Complimentary Career Opportunity!×
August 26, 2019
Kevin Murphy Color.ME Foundation (Burnaby)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10am - 2:00pm
Cost:
Free Event
SKU:
SCBKMFOUA26

Overview:

Our introductory class offering a fundamental overview of COLOR.ME with colour theory and a practical session with models. Class topics include philosophy, hair diagnosis, how to use and point of difference, the complete product portfolio plus usage.

Overview:

Our introductory class offering a fundamental overview of COLOR.ME with colour theory and a practical session with models. Class topics include philosophy, hair diagnosis, how to use and point of difference, the complete product portfolio plus usage.


OUTCOMES: Gain an understanding of the crucial elements of colour, diagnosis to meet client’s needs and a deep understanding of the product portfolio. Learn how to achieve the perfect colour result for your client.

HIGHLY RECOMMENDED FOR: All colourists new to COLOR.ME or new to colour.

LEVEL: Foundation
COURSE TYPE: Theory
COURSE DURATION: 4 Hours

NOTE: Colourists must complete this class before moving on to COLOR.ME 2.0.

Educator:

PLATINUM. KEY Joe Verde

Complimentary Career Opportunity!×
August 28, 2019 to August 30, 2019
MICHA Lash (Burnaby)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
Day1&2: 9:30am - 4:30pm
Day 3:10:00am-3:30pm
Cost:
$1,299.99 CAD
SKU:
SCBMICA28

Overview:

MICHA Lash Classic & Hybrid Lash Extension Certification Course

This 3 day MICHA Lash Classic & Hybrid Lash Extension Course focuses on the fundamentals of classic and hybrid lashes and will give you the confidence you need to get started in the ever growing beauty industry.

Overview:

MICHA Lash Classic & Hybrid Lash Extension Certification Course

This 3 day MICHA Lash Classic & Hybrid Lash Extension Course focuses on the fundamentals of classic and hybrid lashes and will give you the confidence you need to get started in the ever growing beauty industry.


You will learn:
  • Lash styling, mapping and isolation
  • Correct placement of lashes
  • Wrapping fans verses classic lashing
  • How to make the perfect fan
  • Set up, sanitation and sterilization
  • How to create the perfect look for each individual client
  • Plus so much more!

The focus will be on classic lashes, however you will be given all of the tools to practice and perfect your fan making skills with this added intro to volume lashes. Plus it’s not over once the course ends, we’ll still be there for you every step of the way providing additional help and support as you build your lash business.

Educator:

Lisa Trahan

*** $1299.99 Career Investment!×
September 8, 2019
enVogue Salon Sculpting
Location:
101 - 1641 Commerce Avenue
Kelowna, BC
Time:
9:00 am - 1:00pm
Cost:
$125.00 CAD
SKU:
SCKEVS8A

Overview:

Step away from nail tips and become confident in form application, foundational sculpting techniques plus creating the perfect pink and whites. You’ll also master the perfect square, coffin/ballerina and stiletto.

Overview:

Step away from nail tips and become confident in form application, foundational sculpting techniques plus creating the perfect pink and whites. You’ll also master the perfect square, coffin/ballerina and stiletto.


You'll Learn: essential product knowledge, proper form application techniques, key troubleshooting skills, filing with a purpose and shaping

Requirements: Knowledge in sculpting with gels

Clients to Bring: Curing lamp & table lamp, brushes & implements, mini scissors, multi socket extension cord, Prep & Clean, wipes, one hand free of nails or practice hand.

Educator:

Joanne Millar

*** $125 Career Investment (inc. $95.00 kit)×
September 8, 2019
enVogue Nail Art (Kelowna)
Location:
101 - 1641 Commerce Avenue
Kelowna, BC
Time:
2:00 pm - 6:00 pm
Cost:
$125.00 CAD
SKU:
SCKEVS8P

Overview:

You’ll Learn: Spider gels, ombré, spring florals, mabling, smoke techniques, watercolour painting, line work

Overview:

You’ll Learn: Spider gels, ombré, spring florals, mabling, smoke techniques, watercolour painting, line work


Class Style: Nail Art

Clients to Bring: Builder Gels and colours (Colour Gels or Gel Polish), curing lamp & table lamp, brushes & implements, mini scissors, multi socket extension cord, Prep & Clean, wipes, one hand free of nails or practice hand

Educator:

Joanne Millar

*** $125 Career Investment (inc. $110..00 kit)×
September 16, 2019 to September 17, 2019
Moroccanoil Academy On The Road
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
9:00 am - 5:00 pm
Cost:
$500.00 CAD
SKU:
SCBMORS16

Overview:

SIGNATURE CUT TING: COUTURE COLLECTION-2019
Moroccanoil Academy on the Road is coming to Vancouver. Join renowned salon and editorial hairstylist Liza Espinoza for a unique two-day course exploring advanced haircutting techniques. Don’t miss this exclusive opportunity to train with the best.

Overview:

SIGNATURE CUT TING: COUTURE COLLECTION-2019
Moroccanoil Academy on the Road is coming to Vancouver. Join renowned salon and editorial hairstylist Liza Espinoza for a unique two-day course exploring advanced haircutting techniques. Don’t miss this exclusive opportunity to train with the best.


Moroccanoil Signature Cutting: Couture Collection b>embraces unconventional cutting techniques designed to increase efficiency behind the chair. Each technique is designed to respect the client’s lifestyle, career and proportions and will enhance their unique beauty. Four new looks for 2019.

Course focus:
  • Demonstrations and hands-on cutting and styling
  • Product knowledge and usage
  • Four haircuts and styles
Price includes:
  • 2 days of high-level education with Liza Espinoza
  • mannequin heads
  • lunch daily

Duration: 2 days
Format: See-do
Level: Advanced

Educator:

Liza Espinoza As a dedicated and dynamic artist, Liza has enjoyed many accomplishments, including multiple North American Hairstyling Award (NAHA) nominations. Her ingenuity has earned her a vast editorial styling portfolio that includes work in industry and fashion magazines such as Modern Salon, American Salon, Vibra, Estetica, Vogue Italia, Dark Beauty, Canadian Hairdresser and more. “As an educator I am very passionate about sharing and motivating others to be their very best, and doing everything I can to elevate this wonderful industry,” Liza shares. With experience in the worlds of print, runway, film and celebrity styling, Liza brings a unique point of view to any project from conception to execution.

*** $50 Career Investment!×
September 16, 2019
Victoria & Nanaimo Education Calendar - 2019
Location:
6-601 Boleskine Road
Victoria, BC
Cost:
Free Event
SKU:
VICNANCAL2019
Victoria & Nanaimo - West Coast Beauty Education Calendar (July - September 2019) is here.

Click Here to see detail >>

*** This is just the Calendar schedule!

For questions call Ashlea Kolt at 250.382.3636 ext. 2 or email ashleak@west-coast-beauty.com
Victoria & Nanaimo - West Coast Beauty Education Calendar (July - September 2019) is here.

Click Here to see detail >>

*** This is just the Calendar schedule!

For questions call Ashlea Kolt at 250.382.3636 ext. 2 or email ashleak@west-coast-beauty.com


Victoria Education Centre located at 6-601 Boleskine Road, Victoria

Nanaimo Education Centre located at 3035 B Barons Road, Nanaimo×
September 16, 2019
Cut.Me Straight.Edge
Location:
Loxx Academy Hair Design
2107 Ogilvie Street South
Prince George
Time:
10:00am - 4:00pm
Cost:
$250.00 CAD
SKU:
SCPGCUTS16

Overview:

Cutting a true straight line is never as easy as it seems. A fundamental experience with a straight scissor that is inspired by the KEVIN.MURPHY philosophy of cutting hair. Great for a new stylist or anyone craving an update or anyone that trains salon team members. Learn to renew your skills in body position, projection and sectioning to strengthen your hair cutting expertise.

Overview:

Cutting a true straight line is never as easy as it seems. A fundamental experience with a straight scissor that is inspired by the KEVIN.MURPHY philosophy of cutting hair. Great for a new stylist or anyone craving an update or anyone that trains salon team members. Learn to renew your skills in body position, projection and sectioning to strengthen your hair cutting expertise.


The CUT.ME STRAIGHT.EDGE techniques will expand your proficiency and open your eyes to a new approach to precision cutting. You will learn technical proficiency, parting and sectioning and understand how natural texture affects the result and movement of hair. Gain exposure to cutting with purpose.

OUTCOMES: Learn to refine your skills in body position, projection, and sectioning. The purpose of this course is to strengthen the foundation of your approach and your skill to produce quality haircuts with a straight scissor.

HIGHLY RECOMMENDED FOR: Stylists who are looking to enhance their skill level in hair cutting with a straight scissor. This class is the perfect foundation before entering the CUT.ME COLLECTION class.

Educator:

PLATINUM.KEY Chris Lawry

$250 Career Investment! (includes mannequin and lunch)×
September 23, 2019
Sunlights Balayage Experience the Balayage Brilliance!
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 4:00 pm
Cost:
$199.00 CAD
SKU:
SCBSUNS23

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.


  • Significantly increase your confidence & color business, leaving your clients wanting more!

Educator:

Jessica Van Kuyk

*** $199 Career Investment - (Includes lunch & mannequin)

Please bring full stylist tool kit for use on mannequin×
September 23, 2019
KEVIN.MURPHY LEARN.ME (Sep 23)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 12:00 pm
Cost:
Free Event
SKU:
SCBKEVLEARNS

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.


The culture, core principles & philosophies behind KEVIN.MURPHY are imperative for salons who have decided to partner with KEVIN.MURPHY. We believe that discussion on product is more than the liquid in the bottle. It’s in our stories, culture and history!

OUTCOMES: Be well versed in the Three Core Principles of KEVIN.MURPHY, product cocktailing / layering suggestions, understanding the culture and passion behind the creation of the brand and how to comfortably recommend product to your clients, therefore, increasing loyalty and driving your business forward.

HIGHLY RECOMMENDED FOR: Salons and stylists new to the KEVIN.MURPHY range.

Educator:

Carolena Golinsky

A Complimentary Career Opportunity!×
September 27, 2019 to September 29, 2019
MICHA Lash (Kelowna)
Location:
101 - 1641 Commerce Avenue
Kelowna, BC
Time:
Day1&2 9:30am - 4:30pm
Day3 10:00am - 3:30
Cost:
$1,299.99 CAD
SKU:
SCKMLS27

Overview:

MICHA Lash Classic & Hybrid Lash Extension Certification Course

This 3 day MICHA Lash Classic & Hybrid Lash Extension Course focuses on the fundamentals of classic and hybrid lashes and will give you the confidence you need to get started in the ever growing beauty industry.

Overview:

MICHA Lash Classic & Hybrid Lash Extension Certification Course

This 3 day MICHA Lash Classic & Hybrid Lash Extension Course focuses on the fundamentals of classic and hybrid lashes and will give you the confidence you need to get started in the ever growing beauty industry.


You will learn:
  • Lash styling, mapping and isolation
  • Correct placement of lashes
  • Wrapping fans verses classic lashing
  • How to make the perfect fan
  • Set up, sanitation and sterilization
  • How to create the perfect look for each individual client
  • Plus so much more!

The focus will be on classic lashes, however you will be given all of the tools to practice and perfect your fan making skills with this added intro to volume lashes. Plus it’s not over once the course ends, we’ll still be there for you every step of the way providing additional help and support as you build your lash business.

Educator:

Lisa Trahan

*** $1299.99 Career Investment!×
September 30, 2019
Davines Success To Hair Blonding
Location:
101 - 1641 Commerce Avenue
Kelowna, BC
Time:
9:00 am - 5:00 pm
Cost:
$250.00 CAD
SKU:
SCKDAVS30

Overview:

The most lucrative business for a hair salon, are Blonde. Blonde services represent up to 60% of your clientele. However, hair blonding could be the most challenging to guarantee perfect hair quality and stunning colour result.

Overview:

The most lucrative business for a hair salon, are Blonde. Blonde services represent up to 60% of your clientele. However, hair blonding could be the most challenging to guarantee perfect hair quality and stunning colour result.
With the diversity and the challenge of cross ethnicity hair, a colourist must develop a good understanding of hair biology, and product knowledge with exceptional technical skill to customize blonde service that match client expectation. This one-day session will breakdown the science behind products for a better understanding of the colour performance. You will Explore in depth colour situation for perfect blonde by gaining a better understanding as to the "WHY" behind it all.

Educator:

Roch Lemay

Tool List:
  • 1 Extra-long pin tail comb
  • 1 Basic tail com
  • 1 Denman rake comb
  • Flat iron
  • Hairdryer with nozzle
  • Colouring apron
*** $250 Career Investment!×
September 30, 2019
ISO Flares & “Fro'S”
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
9:30 am - 12:30 pm
Cost:
$50.00 CAD
SKU:
ISOFLASE30

Overview:

With every Retro Trend, there is a Twist, & this year’s Twist on Texture, has new opportunities to dazzle your client with a new perspective on Perming!

Overview:

With every Retro Trend, there is a Twist, & this year’s Twist on Texture, has new opportunities to dazzle your client with a new perspective on Perming!


ISO’s award-winning Perms provide the product behind the results. This class not only provides the tips & tricks of the basics, but also new ways of looking at how to create Style Support, Beachy Waves, Tousled Wind-Blown Waves, & Braid Perms.

Educator:

DEBBIE GOODRIDGE & SONYA LANDON

Level: All Levels
Course Type: Demo, with a touch of hands on doll heads.

A $50 Career Investment!×
November 4, 2019
Kevin Murphy COLOR.ME 2.0 (Burnaby)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10am - 2:00pm
Cost:
Free Event
SKU:
SCBKMFOUN4

Overview:

An advanced class offering in-depth knowledge from initial consultation to colour correction, designed to further your technical skills, address challenges and deliver the best results possible.

Topics include diagnosis, consultation, formulation, advanced colouration, removal of colour and troubleshooting.

Overview:

An advanced class offering in-depth knowledge from initial consultation to colour correction, designed to further your technical skills, address challenges and deliver the best results possible.

Topics include diagnosis, consultation, formulation, advanced colouration, removal of colour and troubleshooting.


OUTCOMES: In 2.0 you will look at communication, techniques, formulations and knowledge needed to apply directly to colour correction. Understand how to simplify taking blonde clients to dark, and colour removal processes for clients who wish to go lighter. Plus explore how to achieve optimal grey coverage.

HIGHLY RECOMMENDED FOR: Experienced colourists who have completed the FOUNDATION class and want to build their confidence and know-how with COLOR.ME.

LEVEL: Intermediate
COURSE TYPE: Theory
COURSE DURATION: 4 Hours

Educator:

PLATINUM. KEY Joe Verde

Complimentary Career Opportunity!×
wcb logo center

 

WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

Learn More

 

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