wcb logo center

1.800.661.2707

info@west-coast-beauty.com

Only Available for Professional Beauty Trade

At West Coast Beauty we know the beauty industry is constantly evolving and growing with new techniques and products which is why we offer various classes and demos to keep you up-to-date. We offer training to enhance every aspect of your business from precision cuts to business solutions specific to the trade. Check out our class schedule to see what’s happening near you!

For more info about WCB education and upcoming events / classes, please contact Anna at 604.321.2700 (ext. 247) or annag@west-coast-beauty.com

*** For location Kelowna, Kamloops, Vernon, Nelson and Cranbrook, please contact Avril at 250.212.9352 or avrild@west-coast-beauty.com
Upcoming Events and Education
May 28, 2018
Joico Blondes Mean Business (Nelson)
Location:
Selkirk College of Hairdressing
2001 Silver King Road
Nelson, BC
Time:
10:00 am - 1:00 pm
Cost:
$47.61 CAD
SKU:
SCKOOTBMBM28

Overview:

Demo class.
People are our customers & at JOICO we embrace the various aspects of each person. Join the JOICO Team to explore client sensibilities of fashion & lifestyles & add more value to your salon work.

Today’s Blondes are more complex & are defined by gorgeous, multi-dimensional colors, from warm strawberry tones, soft copper or golden hues to cool platinum smokey tones.

Overview:

Demo class.
People are our customers & at JOICO we embrace the various aspects of each person. Join the JOICO Team to explore client sensibilities of fashion & lifestyles & add more value to your salon work.

Today’s Blondes are more complex & are defined by gorgeous, multi-dimensional colors, from warm strawberry tones, soft copper or golden hues to cool platinum smokey tones.


In these classes the Team will share tips to increase salon revenue, share modern color applications & demonstrate new techniques to make your work stand out. You will learn how to create the perfect Balayage & shadow root, along with JOICO Guest Artist custom formulas.

Educator:

Joico Trainers

*** $50 Career Investment!×
May 28, 2018
Men’s Barbering
Location:
Hive Salon
714 Cormorant Street
Victoria BC
Time:
1:00 pm - 5:00 pm
Cost:
$142.85 CAD
SKU:
SCVBARHM28

Overview:

Hands-On Advanced class.
With over 30 years in the hair industry, it’s no surprise that Demo Pedulla has an abundance of knowledge to share. Knowledge is his passion & perhaps the catalyst that aspires him to educate individuals seeking to perfect their craft in the hair industry. His energy is contagious & can definitely be seen as a direct link with the huge success of the salons he has owned & operated in his career, employing over a hundred hair stylists & colorists. His blend of technical & artistic skills combined with his natural ability to conduct business, has truly established him as an industry icon & hair master.

Overview:

Hands-On Advanced class.
With over 30 years in the hair industry, it’s no surprise that Demo Pedulla has an abundance of knowledge to share. Knowledge is his passion & perhaps the catalyst that aspires him to educate individuals seeking to perfect their craft in the hair industry. His energy is contagious & can definitely be seen as a direct link with the huge success of the salons he has owned & operated in his career, employing over a hundred hair stylists & colorists. His blend of technical & artistic skills combined with his natural ability to conduct business, has truly established him as an industry icon & hair master.


Educator:

Demo Pedulla The Montreal born hair stylist grew up in his mother’s hair salon studying the art of hair by drawing & absorbing her creations. He has trained at the famous Vidal Sassoon Academy in London & has continued training at both their Miami & California Academies. He has trained with both Tony & Guy & Mahogany in London & has taken courses with TIGI & bumble&bumble in New York. Demo has styled celebrities including Princess Charlene of Monaco, Kylie Minogue, Victoria Zdrok, Anne Marie Lozique, Nick de Santis and Robert Naylor.

*** $150 Career Investment

×
May 28, 2018
Men’s Barbering
Location:
Hive Salon
714 Cormorant Street
Victoria BC
Time:
9:00 am - 12:00 pm
Cost:
$57.14 CAD
SKU:
SCVBARDM28

Overview:

Demo Advanced class.
With over 30 years in the hair industry, it’s no surprise that Demo Pedulla has an abundance of knowledge to share. Knowledge is his passion & perhaps the catalyst that aspires him to educate individuals seeking to perfect their craft in the hair industry. His energy is contagious & can definitely be seen as a direct link with the huge success of the salons he has owned & operated in his career, employing over a hundred hair stylists & colorists. His blend of technical & artistic skills combined with his natural ability to conduct business, has truly established him as an industry icon & hair master.

Overview:

Demo Advanced class.
With over 30 years in the hair industry, it’s no surprise that Demo Pedulla has an abundance of knowledge to share. Knowledge is his passion & perhaps the catalyst that aspires him to educate individuals seeking to perfect their craft in the hair industry. His energy is contagious & can definitely be seen as a direct link with the huge success of the salons he has owned & operated in his career, employing over a hundred hair stylists & colorists. His blend of technical & artistic skills combined with his natural ability to conduct business, has truly established him as an industry icon & hair master.


Educator:

Demo Pedulla The Montreal born hair stylist grew up in his mother’s hair salon studying the art of hair by drawing & absorbing her creations. He has trained at the famous Vidal Sassoon Academy in London & has continued training at both their Miami & California Academies. He has trained with both Tony & Guy & Mahogany in London & has taken courses with TIGI & bumble&bumble in New York. Demo has styled celebrities including Princess Charlene of Monaco, Kylie Minogue, Victoria Zdrok, Anne Marie Lozique, Nick de Santis and Robert Naylor.

*** $60 Career Investment

×
June 4, 2018
Sunlights Balayage Experience the Balayage Brilliance!
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 1:00 pm
Cost:
$47.61 CAD
SKU:
SCBSUNM28

Overview:

Demo Class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.

Overview:

Demo Class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.

  • Significantly increase your confidence & color business, leaving your clients wanting more!

Educator:

Jessica Van Kuyk

*** $50 Career Investment×
June 11, 2018
Cezanne Smoothing Class
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
9:30 am - 12:30 pm
Cost:
$47.61 CAD
SKU:
SCBCEZJ11

Overview:

Smoother, shinier, healthier, stronger, frizz-free hair!
Join Paul for this demo to learn how to sell & promote Cezanne to your clients. Learn what the different formulas are for, how it can increase your business & how to charge properly for the service.

Transform your clients frizzy, difficult, kinky, curly hair into soft, manageable, beautiful locks! It’s long lasting & works on all hair types with no vapours, no fumes & no need for masks or ventilation! It’s nature’s way of smoothing!

Overview:

Smoother, shinier, healthier, stronger, frizz-free hair!
Join Paul for this demo to learn how to sell & promote Cezanne to your clients. Learn what the different formulas are for, how it can increase your business & how to charge properly for the service.

Transform your clients frizzy, difficult, kinky, curly hair into soft, manageable, beautiful locks! It’s long lasting & works on all hair types with no vapours, no fumes & no need for masks or ventilation! It’s nature’s way of smoothing!


Leave more confident in your smoothing treatment ability & excited to grow your business!

Educator:

Paul Bousaleh

*** $50 Career Investment!×
June 11, 2018
JOICO Creating Symbiosis
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 4:00 pm
Cost:
$150.00 CAD
SKU:
SCBJOIJ11

Overview:

Beginner Class
Joico knows the importance of expert led education & hands-on training. By popular demand, we are excited to announce Brandon will be back in Vancouver.

In this class you will learn more than what’s trending.

This full day will be engaging, entertaining & educational. You will learn modern salon friendly looks that can be transformative from chic to sophisticated to rocker & punk.

Overview:

Beginner Class
Joico knows the importance of expert led education & hands-on training. By popular demand, we are excited to announce Brandon will be back in Vancouver.

In this class you will learn more than what’s trending.

This full day will be engaging, entertaining & educational. You will learn modern salon friendly looks that can be transformative from chic to sophisticated to rocker & punk.


There will be a special bonus on how to enhance the guest experience. Brandon will explore the various client sensibilities to improve the relationship between you & your client & ultimately add more value to the salon experience.

Educator:

Julia Hudson

*** $150 Career Investment (Includes a gift from JOICO)×
July 16, 2018
KEVIN.MURPHY LEARN.ME (Jul 16)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 12:00 pm
Cost:
Free Event
SKU:
SCBKEVJ16

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.


The culture, core principles & philosophies behind KEVIN.MURPHY are imperative for salons who have decided to partner with KEVIN.MURPHY. We believe that discussion on product is more than the liquid in the bottle. It’s in our stories, culture and history!

Educator:

Carolena Golinsky

A Complimentary Career Opportunity!×
July 30, 2018
Sunlights Balayage Experience the Balayage Brilliance!
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 4:00 pm
Cost:
$189.52 CAD
SKU:
SCBSUNJ30

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.

Overview:

Hands on class.

Join SUNLIGHTS Artisan Team Educator JESSICA VAN KUYK, as she teaches you how to "Paint your way to financial Freedom"

Sunlights is a 'go to' product!
  • Founded on the core fundamentals of a grassroots, easy to understand balayage curriculum
  • Designed to work with any manufacturer's creme developer & current color line.


  • Significantly increase your confidence & color business, leaving your clients wanting more!

Educator:

Jessica Van Kuyk

*** $199 Career Investment×
August 13, 2018
SpaRitual Body Pro
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 5:00 pm
Cost:
$47.61 CAD
SKU:
SCBSPAA13

Overview:

One Day Workshop

Joyful Therapists, Joyful Guests.
  • Dest Experience
  • Introduction to Body PRO
  • 10 Signature SpaRitual Techniques
  • 3 Key Principles Addressing Industry Point Points
    • Mindfulness & Presence
    • Body Mechanics
    • Elevating The Guest Experience

Overview:

One Day Workshop

Joyful Therapists, Joyful Guests.
  • Dest Experience
  • Introduction to Body PRO
  • 10 Signature SpaRitual Techniques
  • 3 Key Principles Addressing Industry Point Points
    • Mindfulness & Presence
    • Body Mechanics
    • Elevating The Guest Experience

  • Question & Answers
$50 Career Opportunity! (Includes Lunch)×
September 16, 2018
Davines Tamed Curly Cut and Color
Location:
101 - 1641 Commerce Avenue
Kelowna, BC
Time:
9:00 am - 6:00 pm
Cost:
$280.95 CAD
SKU:
SCKDAVS16

Overview:


This 1-day in-depth salon training will focus on sharing fundamental knowledge on cutting curly hair on a live model as well as showcasing a free form painting technique that is unique to each curly hair type. Focus will be on full service care for your guest from the consultation, designing the right cut, color placement and finishing the total look with Davines Essential Love Curl family.

Overview:


This 1-day in-depth salon training will focus on sharing fundamental knowledge on cutting curly hair on a live model as well as showcasing a free form painting technique that is unique to each curly hair type. Focus will be on full service care for your guest from the consultation, designing the right cut, color placement and finishing the total look with Davines Essential Love Curl family.


Educator:

James Abu Ulba

*** $295 Career Investment

(1 model per attendee for hands-on segment)×
September 18, 2018 to October 16, 2018
Business Financial Health Series
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
Sep 18, Oct 2 & 16 (3 days)
8:30 am - 12:30 p
Cost:
$309.52 CAD
SKU:
SCBBUSAM

Overview:

Join us at this 3 Class Series for Business Owners & Managers.
Are you working for your business or is your business working for you? Start the NEW YEAR with a new look at your business.

  • Learn how to understand your Business Financials(P&L and Balance sheet) and WHY they are important to your business.
  • Benchmark your business up against the performance of a profitable salon model.
  • Learn the 10 habits of highly successful people.
  • Learn what the potential of your salon actually is.
  • Learn how to set attainable financial goals for your business.

Overview:

Join us at this 3 Class Series for Business Owners & Managers.
Are you working for your business or is your business working for you? Start the NEW YEAR with a new look at your business.

  • Learn how to understand your Business Financials(P&L and Balance sheet) and WHY they are important to your business.
  • Benchmark your business up against the performance of a profitable salon model.
  • Learn the 10 habits of highly successful people.
  • Learn what the potential of your salon actually is.
  • Learn how to set attainable financial goals for your business.

Managers MUST know all the company’s financial information & be in a position to make financial decisions.

Educator:

Caylee Augé Owner & Business Trainer

Visionary & Owner of Hype Hair Studio since 2009, Caylee has a lot of hype around her name! She is a L’Oreal Professional Platform Artist & L’Oreal Professional Business Coach, she is the winner of Canada’s Best Beauty Talent 2012 & has been an educator and platform artist working in some of the most fashionable cit ies in the world such as Bangkok, LA & Paris. Caylee’s life calling is to mentor & educate while helping others to achieve their full potential.
“I love sharing my experiences with others, seeing them grow and change their futures.

*** $325 Career Investment ×
October 22, 2018
KEVIN.MURPHY COLOR.ME 2.0
Location:
109 – 6375 202 Street
Langley, BC
Time:
10:00 am - 2:00 pm
Cost:
Free Event
SKU:
SCBKEVO22P

Overview:

Advanced Class

Join Educator Joe Verde for this advanced class offering indepth knowledge from initial consultation to colour correction, designed to further your technical skills, address challenges & deliver the best results possible.

Topics include diagnosis, consultation, choosing colour, advanced colouration, troubleshooting & more. Stylists will leave with advanced color knowledge, color correction & advanced grey coverage.

Overview:

Advanced Class

Join Educator Joe Verde for this advanced class offering indepth knowledge from initial consultation to colour correction, designed to further your technical skills, address challenges & deliver the best results possible.

Topics include diagnosis, consultation, choosing colour, advanced colouration, troubleshooting & more. Stylists will leave with advanced color knowledge, color correction & advanced grey coverage.

Educator:

Joe Verde

*** HIGHLY RECOMMENDED FOR: Colourists who have completed the FOUNDATION class.

A Complimentary Career Opportunity!×
October 22, 2018
KEVIN.MURPHY LEARN.ME (Oct 22)
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 12:00 pm
Cost:
Free Event
SKU:
SCBO22A

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.

Overview:

Beginner Class

LEARN.ME is the most important class a salon will ever see. It is an exclusive tour into everything that KEVIN.MURPHY stands for. Classes that center around products usually become just that; a class about products. LEARN.ME is, most importantly, about understanding who we are & how & why this makes our product so unique.


The culture, core principles & philosophies behind KEVIN.MURPHY are imperative for salons who have decided to partner with KEVIN.MURPHY. We believe that discussion on product is more than the liquid in the bottle. It’s in our stories, culture and history!

Educator:

Carolena Golinsky

A Complimentary Career Opportunity!×
November 19, 2018
KEVIN.MURPHY Cut.Me Curved
Location:
108 – 6741 Cariboo Road
Burnaby, BC
Time:
10:00 am - 5:00 pm
Cost:
$285.71 CAD
SKU:
SCBKEVN19

Overview:

Cutting Advanced Class. Hands-on

A blend of precision and free form techniques. Enter the age of the haircut! More and more, people are exploring different shapes and textures to navigate what’s happening in fashion. Engage in a full-day interactive workshop using the KEVIN.MURPHY CURVED.SCISSORS. Today’s client deserves a cut as unique as they are. We are exploring that 'Come as You Are' attitude to give you the tools to navigate the age of personalisation in fashion today. With influences ranging from Comme des Garçons to Memphis Design, we give you a range of techniques and sectioning patterns that will unlock your potential and blow your mind!

Overview:

Cutting Advanced Class. Hands-on

A blend of precision and free form techniques. Enter the age of the haircut! More and more, people are exploring different shapes and textures to navigate what’s happening in fashion. Engage in a full-day interactive workshop using the KEVIN.MURPHY CURVED.SCISSORS. Today’s client deserves a cut as unique as they are. We are exploring that 'Come as You Are' attitude to give you the tools to navigate the age of personalisation in fashion today. With influences ranging from Comme des Garçons to Memphis Design, we give you a range of techniques and sectioning patterns that will unlock your potential and blow your mind!


The CURVED.SCISSOR was specifically designed to cut more movement and shape into the hair at the same time as removing length. It allows you to unlock, enhance or control natural texture as desired. You will emerge with a clear understanding of the infinite possibilities of line, form and texture. A blend of precision and free form techniques that will revolutionise the way you think about haircutting and give your clients the need to return to you time after time. Sharpen your mind and come armed with your creativity!

Educator:

STYLE.MASTER Joseph Gossen with PLATINUM.KEY Jackie Fung assisting.

*** HIGHLY RECOMMENDED FOR: Stylists who want to push the boundaries of hair cutting techniques.

$300 Career Opportunity! (Includes Lunch)×
wcb logo center

 

WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

Learn More

 

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