Overview:

Moroccanoil and West Coast Beauty invite you to experience a day of education presented by the Moroccanoil Artist Network. This inspiring event will showcase the latest 2024 trends in cutting, colour, and style, plus best practices for social media.

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Live model presentations and an open Q&A with our panel of Moroccanoil Artists will kick-start new ideas to elevate your artistry, business, and social media following.

Educator:

Moroccanoil

$99 + GST Career Investment! 

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Our mission is to elevate the BLOW.DRY experience with consistency, accuracy and a focus on signature, results driven techniques. Using KEVIN.MURPHY products partnered with seamless education, master a perfect finish that lasts each and every time.

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Explore the foundations of the blow-dry, learn the importance of clean sectioning and product choice; how to prepare and execute finished looks on any length of hair.

• Explore the science of the blow-drying process for enhanced results across all hair types
• Execute finished looks, whether blow-drying for volume, smoothness or texture
• Understand why communication is key to any blow-dry service to ensure that you exceed client expectations
• Learn signature KEVIN.MURPHY techniques to develop your service menu

PLUS Learn how to take a foundational blow dry into an up style via signature KEVIN.MURPHY styling techniques to create the perfect polish. Adapt everyday styling techniques into the perfect finished style photo ready, event ready, or wedding ready.

Educator:

Lindsay Anderson, POLISH with KEVIN.MURPHY GOLD.STYLE.KEY educator.

$50 + GST Career Investment!  (includes swag!)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

In this ADVANCED level class, explore how to achieve desired lift, control and effective foiling. Learn how to personalize and customize your placement and technique. Create signature looks for your clients by perfecting your craft through advanced techniques and artistry.

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Educator:

Davines Regional Master Trainer, Melissa Majeran

$225 + GST Career Investment!  (Inc. Mannequin, but does not include lunch)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Hands-On Certification Training on the Hottest In-Demand Services.
In addition to fluffier, fuller looking brows, Lamination also gives the face a natural lifted effect. Plus, the service is ideal for nearly all types of brows, from those with fine, thin hair structures to brows that are coarser and thicker.

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If your clients are looking to enhance their natural lashes, a lash lift may be just the solution they need. Unlike lash extensions, a lash lift works with your natural lashes to give them a beautiful, lifted look that lasts for up to 6 weeks. Pair a lash lift with a brow lamination to give you clients the ultimate Lash & Brow Styling by RefectoCil.

Educators:

Deb Gabeli, RefectoCil Educator.

$350 + GST Career Investment!  (Includes all required kits)

Reserve your spot contact: Carrie-Ann at carrieannd@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Please join us for this STMNT Immersion class where STMNT Ambassador, Jordan Richards will guide you through the brand concept and product lineup.

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You will then complete a signature look from the creators. Level up your short hair game with this gender-neutral cut that is sure to please those who love an experience with edge and more textured looks.

Educator:

Jordan Richards (aka Jojo Wild) is the founder and owner of Free Form Barber Studio in Victoria BC with a passion for people, innovative barbering and hairstyling techniques, and unconventional idealisms on art and lifestyle. She’s created a combined atmosphere that offers a new take on classic barbering turned modern creative for trends customized to each individual’s personal and unique style. Working with STMNT products gives Jojo the ability to transform the hair into something that stands outside the box bringing creativity to a new level. Connect x create.

$150 + GST Career Investment!  (Includes mannequin)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Explore the Moroccanoil Professional Haircolour Collection, including our complete portfolio of Color Rhapsody Permanent Color, Color Calypso Demi-Permanent Color, Blonde Voyage Lighteners, and Color Infusion Pure Color Mixers. This class emphasizes product knowledge, consultation techniques, grey coverage, and an express lightening service.

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HANDS-ON COURSE FOCUS:

• Moroccanoil colour portfolio product knowledge and usage
• Consultation techniques

DEMO LOOK:

• Grey coverage with a pop of lightness

Educator:

Sarah Gazie, ELITE COLOUR PRO

$100 + GST Career Investment!  (inc. mannequin & certificate upon completion)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

We are thrilled to introduce the new Sustainable SalonMaster Program! Thank you for joining us on thisjourney.

Throughout the program, you'll learn how to integrate sustainability into your business, the impact of our products, the benefits of the B Corp movement, circularity, climate change mitigation, and regenerative organic agriculture.

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Our mission is to support salon growth while making a positive impact.

Take this 1 day course and earn back a 1% GREENBONUS (towards your points percentage) quarterlyupon qualifying for any SBP Level starting Q1 2025.

Educator:

Jessica Ruth, Davines Canadian Territory Manager, Business Sustainability Coach.

$50 + GST Career Investment!  (Gift included)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

It’s SMART to have options! From platinum to luscious golds, to mushroom fantasy, without forgetting the peach perfect, toning is your opportunity to personalize each mane. Come explore all that Oligo Professional has to offer, to smarten up your toning game!

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Educator:
Britt Kerr

$25 + GST Career Investment! (Applied as a $25 credit towards Oligo products purchased on day of the class)  

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247. Or contact your local West Coast Beauty Sales Consultant.×

Overview:

Embrace the nostalgia of the 90s with a modern twist that redefines style.

Inspiration is rooted in the iconic fashion and super models of that era.

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Think vintage vibes infused with a modern edge. It’s a unique mix that celebrates the best of both worlds, offering a chance to relive the past in a fresh, exciting way.

Educator:

Mélissa Duguay, Award winning hair stylist Mélissa Duguay has established herself as a creative professional with an instinctive ability to bring out the unique beauty of each subject. Her style may range from clean simplicity to rogue bursts of unexpected color, and her exquisite precision and flawless technique are consistently impeccable. Her passion, dedication, and innovative creations have built her a successful and dynamic career enabling her to join the artistic team. A gifted artist, unparalleled colorist and truly caring and warm individual, Mélissa epitomizes the true spirit of Joico artistry.

$175 + GST Career Investment!  (Inc. Mannequin + lunch)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Achieve mastery in extension application through this intensive 2-day class, attaining certification in four extension methods: Tape, Legacy Weft, Undercover Weft and Fusion.

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• Legacy Weft Method - Horizontal beaded platform great for all clients.
• Undercover Weft Method - Vertical beaded platform great for finer clients; Provides versatility allowing for mini move ups and allows you to hide your beads and create an undetectable application.
• Master cutting and blending, removal and trouble shooting.
• Introduction to the business of extensions, including marketing and social media.

BONUS - Private, 30 minute virtual follow-up session with your educator to address any lingering questions or challenges you may encounter post-certification.

Educator:

Jesse Marriott, Hotheads Master Educator. Jesse Marriott, has been blazing a trail in the industry since 2004, where he kicked off his career at Utopia Hair Studio in Red Deer, Alberta – which he still calls home as a lead stylist and manager. This self-described “chemical-free colourist” frequently collaborates with photographers in designing stunning new looks, and prides himself on using extensions to transform clients’ hair with plenty of excitement and zero damage. Named Top 5 in BTC’s One Shot Awards Jesse’s work is garnering big-time praise within the industry.

$1100 + GST Career Investment!  (Includes Full Multi-Method Tool Kit with Colour Rings)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247. Or contact your local West Coast Beauty Sales Consultant.×

Overview:

Inspiration starts from the raw visual impact of influences we see any given day in many places, all around the world. We are drawn to how individuals explore their self identity with a free spirited mindset regardless of the constraints of trends or gender.

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Taking these elements and adapting them to the changing world helps us meet client expectations in the salon. When we take a raw format of inspiration, we start to materialize vision by breaking it down into a technique. The aim is to accomplish the right blend of inspiration, feeling and customization to create editorial haircuts in collaboration with the client. This is the essence of being in the right time and place.

• Learn how to cut to the curve of the head and understand how to manipulate the natural texture and movement for shape and form
• Unlock your clients self with cuts that allow you to tailor to their unique identity
• Explore proportion in a timeless, yet completely modern way and discover how hair transitions through different lengths, from short to long
• Understand how to personalize your cuts to enhance colour techniques and create the perfect finish in style
• Explore product combinations for each haircut and how it affects the outcome across different textures and lengths

This advanced level class is reccomended for passionate cutters who would like to extend their knowledge and learn not only what’s coming, but how to customize it.

Educator:

DIAMOND.KEY Tim McLean

$225 + GST Career Investment!  (inc. mannequin & certificate upon completion)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Discover the art of reverse balayage! Ideal for enhancing depth and dimension for guests who feel overly monochromatic or excessively blonde. Join this class to master two reverse balayage techniques and learn optimal formulations for transitioning from light to dark using the Oligo Professionnel portfolio.

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Educator:

Nicki Hodson & Jennifer Gilkinson

$149 + GST Career Investment!  (Inc. Mannequin)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Hands-On Certification Training on the Hottest In-Demand Services. Brow Intensifying & Brow Lamination by RefectoCil.

This hands-on, give & receive (no model needed) certification class will teach you all you need to get started in the brow business with Refectocil Business of Brows. You will learn…

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• How to effectively perform a Brow Lamination
• How to choose which brow look fits your client
• How to effectively shape and tint with INTENSE BROWNS

Educators:

Deb Gabeli, RefectoCil Educator.

$350 + GST Career Investment!  (Includes all required kits)

Reserve your spot contact: Carrie-Ann at carrieannd@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

STMNT TREND SHOP.
Please join us for this LOOK & LEARN Class where STMNT Ambassador, Jordan Richards will guide you through the brand concept, product line and a trending look.

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HANDS-ON.
Follow up the LOOK & LEARN class with this HANDS-ON session where you complete a signature look from the creators. Level up your short hair game with this gender-neutral cut that is sure to please those who love an experience with edge and more textured looks.

Educator:

Jordan Richards (aka Jojo Wild) is the founder and owner of Free Form Barber Studio in Victoria BC with a passion for people, innovative barbering and hairstyling techniques, and unconventional idealisms on art and lifestyle. She’s created a combined atmosphere that offers a new take on classic barbering turned modern creative for trends customized to each individual’s personal and unique style. Working with STMNT products gives Jojo the ability to transform the hair into something that stands outside the box bringing creativity to a new level. Connect x create.

$149 + GST Career Investment! 

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

Discover the art of reverse balayage! Ideal for enhancing depth and dimension for guests who feel overly monochromatic or excessively blonde. Join this class to master two reverse balayage techniques and learn optimal formulations for transitioning from light to dark using the Oligo Professionnel portfolio.

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Educator:

Whitney Jones

$25 + GST Career Investment!  (Applied as a $25 credit towards Oligo productsApplied as a $25 credit towards Oligo productson day of class)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

It’s SMART to have options! From platinum to luscious golds, to mushroom fantasy, without forgetting the peach perfect, toning is your opportunity to personalize each mane. Come explore all that Oligo Professional has to offer, to smarten up your toning game!

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Educator:
Whitney Jones

$50 + GST Career Investment! 

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247. Or contact your local West Coast Beauty Sales Consultant.×

Overview:

STMNT TREND SHOP.
Please join us for this LOOK & LEARN Class where STMNT Ambassador, Jordan Richards will guide you through the brand concept, product line and a trending look.

---

HANDS-ON.
Follow up the LOOK & LEARN class with this HANDS-ON session where you complete a signature look from the creators. Level up your short hair game with this gender-neutral cut that is sure to please those who love an experience with edge and more textured looks.

Educator:

Jordan Richards (aka Jojo Wild) is the founder and owner of Free Form Barber Studio in Victoria BC with a passion for people, innovative barbering and hairstyling techniques, and unconventional idealisms on art and lifestyle. She’s created a combined atmosphere that offers a new take on classic barbering turned modern creative for trends customized to each individual’s personal and unique style. Working with STMNT products gives Jojo the ability to transform the hair into something that stands outside the box bringing creativity to a new level. Connect x create.

$149 + GST Career Investment! 

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247×

Overview:

THE BEST OF CALURA
Get introduced to the Calura Ecosystem, where we will dive into the innovative technologies powering Calura Permanent Shine, CaluraTEN, Calura Gloss and Calura Care and Styling. Discover the distinctive features and benefits of each, how to use and how understanding their unique colour profile will empower your creativity.

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*** Complimentary Class!

SMART TONING SWATCH PLAY
It’s SMART to have options! From platinum to luscious golds, to mushroom fantasy, without forgetting the peach perfect, toning is your opportunity to personalize each mane. Come explore all that Oligo Professional has to offer, to smarten up your toning game!

Educator:

Jessica Purmal

$25.00 + GST Career Investment! (Applied as a $25 credit towards Oligo products on day of class)

Reserve your spot contact: Carrie-Ann at carrieann@west-coast-beauty.com or call (604) 321-2700 ext. 247. Or contact your local West Coast Beauty Sales Consultant.×