West Coast Beauty



Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon will reopen on May 6th!
  Select Showrooms Open on Sunday
  >> check location & hours


When Pat and Esther DiMarzio founded Krest Products Corporation in 1958, they began by manufacturing just one comb style for the professional beauty industry. In order to succeed, they knew that the one style had to be made from the finest quality materials and workmanship in order to be accepted by knowledgeable, hard-working, professional stylists. As a result, QUALITY became the cornerstone of the company and QUALITY remains the cornerstone today. Krest is now a third-generation family business. Pat and Esther’s son, Rick DiMarzio (President), and grandson, Dean DiMarzio (Vice-President), continue the “TRADITION of QUALITY” that was established by the founders.

Krest offers distinct lines of professional combs encompassing over 100 variations of styles and/or colors for the discriminating professional. These lines consist of:
  • Cleopatra: all-purpose combs of synthetic rubber,
  • Krest Specialty: specialty combs of synthetic rubber, and
  • Goldilocks: heat-resistant thermal combs of Dupont Delrin.
If you have any questions or would like more information about the Krest by Dannyco Professional products we carry, please contact WCB Customer Service or your Sales Representative at WCB.

wcb logo center


For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

Learn More