West Coast Beauty



Only Available for Canadian Professional Beauty Trade

   Showroom location Kamloops closed on Saturday June 22!


Born in 2022 and based in Montreal, Quebec (Canada), Alcove has been busy formulating and manufacturing top-quality, natural care and styling products for you! Offer you high quality, professional products at a price that won’t break the bank. Not tested on animals, humans work just fine.

If you have any questions or would like more information about the Alcove products we carry, please contact WCB Customer Service or your Sales Representative at WCB.

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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