West Coast Beauty



Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon will reopen on May 6th!
  Select Showrooms Open on Sunday
  >> check location & hours

Pureology Hair Care

Pureology was created specifically for professional colourists and their clients. Its highly concentrated ZeroSulfate shampoos and the exclusive AntiFade Complex help colour-treated hair retain its fresh-from-the-salon vibrancy with every use, while its Vegan, Dual Benefit Formulas provide Custom Care for every hair type.

Pureology’s mission is to provide the highest-quality prestige products that enhance color radiance and brilliance, dramatically improve hair condition and ensure longer-lasting haircolor, guaranteed. Its products allow you to indulge in the ultimate multisensory experience with highly concentrated formulas bursting with superior ingredients.

If you have any questions or would like more information about the Pureology Hair Care products we carry, please contact WCB Customer Service or your Sales Representative at WCB.

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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