West Coast Beauty

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ETHICA



ETHICA is an ethics first company, focusing on honest and open ethical business, manufacturing and partnership practices while utilizing the latest that science, botanicals, essential oils, organics and a little humor can provide to produce the very best in anti-aging for your hair and scalp.

The evolution of salon hair care with modern advancements in science & technology, you should expect more from todays hair care. ETHICA provides professional salon products that utilize proprietary “multiple benefit technology” to maximize the potential of any hair type. This is the evolution of hair care… the future of what hair care should be... This is ETHICA! It’s time to love your hair!

If you have any questions or would like more information about the ETHICA products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 19 of 19 Results
ETHICA 1 Month Kit (Follicle Focused - Men)

ETHICA 1 Month Kit (Follicle Focused - Men)

ETHICA 1 Month Kit (Follicle Focused - Men)ETHICA holiday offer is here for a limited time only! Targeted Follicular Support Designed for Men.Size: 1 KitIncludes: 1 Anti-Aging Reparitive Daily Shampoo (250 ml) 1 Anti-Aging Protective Daily Conditioner (250 ml) 1 FREE Corrective (Men) Daily Topical (60 ml)..

ETHICA 1 Month Kit (Nourish to Flourish - Women)

ETHICA 1 Month Kit (Nourish to Flourish - Women)

ETHICA 1 Month Kit (Nourish to Flourish - Women)ETHICA holiday offer is here for a limited time only! Multi-Benefit Follicular Support Designed for Women.Size: 1 KitIncludes: 1 Anti-Aging Reparitive Daily Shampoo (250 ml) 1 Anti-Aging Protective Daily Conditioner (250 ml) 1 FREE Ageless (Women) Daily Topical (60 ml)..

ETHICA 4 Month Kit (Follicle Focused - Men)

ETHICA 4 Month Kit (Follicle Focused - Men)

ETHICA 4 Month Kit (Follicle Focused - Men)ETHICA holiday offer is here for a limited time only! Targeted Follicular Support Designed for Men.Size: 1 KitIncludes: 1 Anti-Aging Reparitive Daily Shampoo (500 ml) 1 Anti-Aging Protective Daily Conditioner (500 ml) 1 Corrective (Men) or Ageless (Women) Daily Topical (60 ml) 1 FREE Corrective (Men) Daily Topical Refill (180 ml)..

ETHICA 4 Month Kit (Nourish to Flourish - Women)

ETHICA 4 Month Kit (Nourish to Flourish - Women)

ETHICA 4 Month Kit (Nourish to Flourish - Women)ETHICA holiday offer is here for a limited time only! Multi-Benefit Follicular Support Designed for Women.Size: 1 KitIncludes: 1 Anti-Aging Reparitive Daily Shampoo (500 ml) 1 Anti-Aging Protective Daily Conditioner (500 ml) 1 Corrective (Men) or Ageless (Women) Daily Topical (60 ml) 1 FREE Ageless (Women) Daily Topical Refill (180 ml)..

ETHICA Addicted To ETHICA - 4 Month Pack

ETHICA Addicted To ETHICA - 4 Month Pack
(Out of Stock)

ETHICA Addicted To ETHICA - 4 Month PackFor those who’ve already fallen in love with Ethica, this gift bag contains a four month supply of Ethica products and is available in either Ageless or Corrective formulations. Also includes a FREE clear travel bag with pouch. (Bag is approved for flying and stadiums).Size: 4 Month PackOptions Available: Ageless & CorrectiveIncludes: Ageless:..

ETHICA Anti-Aging Stimulating Corrective Daily Topical

ETHICA Anti-Aging Stimulating Corrective Daily Topical

ETHICA Anti-Aging Stimulating Corrective Daily TopicalFor men and women with moderate to advanced corrective needs.Size: 60 ml & 180 mlFeatures & Benefits: Water based, alcohol free formulation Provides maximum results Accelerates speed of growth Spot treat problematic areas For men and women of all ages Moderate to advanced corrective repair Usage Instructions: Shake before..

ETHICA Anti-Aging Stimulating Daily Conditioner

ETHICA Anti-Aging Stimulating Daily Conditioner

ETHICA Anti-Aging Stimulating Daily ConditionerThe conditioner is formulated first to be a high end salon conditioner, from there it added just the right amount of micro-sphere encapsulated stimulating amino acids, botanicals and oils to compliment the ingredients in ETHICA shampoo.Size: 250 ml, 500 ml & 1 LitreFeatures & Benefits: Balances ph and moisture leaves scalp feeling invigor..

ETHICA Anti-Aging Stimulating Daily Shampoo

ETHICA Anti-Aging Stimulating Daily Shampoo

ETHICA Anti-Aging Stimulating Daily ShampooA balanced blend of biotech and botanicals that is part professional salon shampoo, part anti aging skin creme and part active growth stimulation, this is ETHICA daily anti aging shampoo.Size: 250 ml, 500 ml & 1 LitreFeatures & Benefits: Powerful yet gentle daily formulation Provides anti aging for scalp and hair Maximizes potential hair cou..

ETHICA Anti-Aging Stimulating Daily Topical

ETHICA Anti-Aging Stimulating Daily Topical

ETHICA Anti-Aging Stimulating Daily TopicalA powerful formulation of multiple nanosomal encapsulated ingredients provides fantastic results for anyone wanting to improve the quality of their hair.Size: 60 ml & 180 mlFeatures & Benefits: Water based, alcohol free formulation Residue and scent free Maximizes the potential in any hair type Provides root lift when blow drying Accelerat..

ETHICA Extension Retention Pack

ETHICA Extension Retention Pack

ETHICA Extension Retention PackETHICA special offer is here for a limited time only!Size: 1 packIncludes: Maintain follicular integrity to safely use extensions Prevent & reverse traction alopecia from extension strain Strengthens hair shaft from root to tip Significantly reduces breakage and shedding Counteracts hormonal, stress and post covid concerns..

ETHICA Fall In Love - 1 Month Pack

ETHICA Fall In Love - 1 Month Pack
(Out of Stock)

ETHICA Try Me - 1 Month PackAvailable with either Ethica’s Ageless or Corrective Topical lotion, this Ethica gift bag contains a one month supply of Ethica products. Also includes a FREE clear travel bag with pouch. (Bag is approved for flying and stadiums)Size: 1 Month PackOptions Available: Ageless & CorrectiveIncludes: Ageless: 1 Shampoo (8.45oz / 250ml) 1 Conditioner (8.45o..

ETHICA Holiday Kit (Classic Duo)

ETHICA Holiday Kit (Classic Duo)
(Coming Soon)

ETHICA Holiday Kit (Classic Duo)ETHICA holiday offer is here for a limited time only!Size: 1 KitIncludes: 1 Anti-Aging Reparitive Daily Shampoo (250 ml) 1 Anti-Aging Protective Daily Conditioner (250 ml) 1 FREE! Nourishing Gel Body Wash (300 ml)..

ETHICA Holiday Kit (UnMask)

ETHICA Holiday Kit (UnMask)
(Coming Soon)

ETHICA Holiday Kit (UnMask)ETHICA holiday offer is here for a limited time only!Size: 1 KitIncludes: 1 Anti-Aging Reparitive Daily Shampoo (250 ml) 1 UNMASK Rinse Out / Leave In Hair Mask (90 ml) 1 FREE! Nourishing Gel Body Wash (300 ml)..

ETHICA Salon/Spa Intro

ETHICA Salon/Spa Intro

ETHICA Salon/Spa IntroETHICA special offer is here for a limited time only!Size: 1 packIncludes: 6 x Anti-Aging Shampoo (250 ml) 6 x Anti-Aging Shampoo (500 ml) 6 x Anti-Aging Conditioner (250 ml) 6 x Anti-Aging Conditioner (500 ml) 6 x Ageless Topical (60 ml) 6 x Ageless Topical refill (180 ml) 6 x Corrective Topical (60 ml) 6 x Corrective Topical (180 ml) 1 Counter display, Sample Duets (x10) 1..

ETHICA Shampoo & Conditioner with a Travel Pack

ETHICA Shampoo & Conditioner with a Travel Pack

ETHICA Shampoo & Conditioner with a Travel PackETHICA special offer is here for a limited time only!Size: 1 PackIncludes: 1 ETHICA Anti-Aging Stimulating Shampoo (1 L) 1 ETHICA Anti-Aging Stimulating Conditioner (1 L) 1 FREE ETHICA Travel Pack: X10 Shampoo and Conditioner Foil Duo in custom holiday box (ea: 7.4ml / .25oz - total 74ml / 2.5oz) ..

ETHICA Suite/Booth Intro

ETHICA Suite/Booth Intro

ETHICA Suite/Booth IntroETHICA special offer is here for a limited time only!Size: 1 packIncludes: 6 x Anti-Aging Shampoo (250 ml) 6 x Anti-Aging Conditioner (250 ml) 6 x Ageless Topical (60 ml) 6 x Corrective Topical (60 ml) 1 Shampoo Back Bar (500 ml) 1 Conditioner Back Bar (500 ml) 5 x Sample Duets..

ETHICA Travel Pack (For Deal - :ETLITDUO)

ETHICA Travel Pack (For Deal - :ETLITDUO)

ETHICA Travel Pack (For Deal - :ETLITDUO)..

ETHICA UNMASK Rinse Out / Leave In Ultra Conditioning Hair Mask

ETHICA UNMASK Rinse Out / Leave In Ultra Conditioning Hair Mask

ETHICA UNMASK Rinse Out / Leave In Ultra Conditioning Hair MaskThis ultra-volumizing hair mask not only provides incredible next generation conditioning and repair benefits well beyond typical masks, but also incorporates classic Ethica core functions for healthy scalp, follicle and hair support. As with other Ethica products, their UVHM individualizes its response to the end user, and it perfect ..

ETHICA UNMASK Ultra Conditioning Hair Mask Deal

ETHICA UNMASK Ultra Conditioning Hair Mask Deal

ETHICA UNMASK Ultra Conditioning Hair Mask DealETHICA special offer is here for a limited time only!Size: 1 PackPurchase: 12 x UNMASK Hair Mask (90 ml)Receive Free: 1 UNMASK Hair Mask (946 ml)..

Showing 1 - 19 of 19 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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