West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Head office Burnaby and all showroom locations closed Monday October 14th!   Happy Thanksgiving!

ISO Hair Care



ISO Hair Care is the leader in the professional hair industry with advanced waving technology, prescriptive-based texture products, and long-lasting, luminous haircolor. As an exclusive professional-only salon brand, ISO has earned a reputation as the preferred stylist choice for its innovative formulations.

ISO's award-winning, patented, damage-free Option Waving system has been voted the "Stylist Choice" from BehindTheChair.com for ten years in a row. With four different thio-free formulas, stylists can texturize with confidence and ease to create natural-looking results.

ISO's i.Color Permanent and i.Luminate Demi-Permanent haircolor systems take the hassle and guesswork out of haircolor. Featuring revolutionary formulas packed with Triplex-C patented conditioners and Tri-Active Technology to extend color longevity, ISO offers a comprehensive palette of perfectly balanced shades with guaranteed predictable, long-lasting and healthy results.

If you have any questions or would like more information about the ISO Hair Care products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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ISO Option Damage-Free Waving

ISO Option Damage-Free Waving

ISO Option Damage-Free WavingISO's exclusive, patented, thio-free formula utilizes Isohaline, a naturally derived waving agent. Isohaline penetrates more deeply and evenly into the hair than conventional waving agents without aggressively lifting the cuticle. Since the internal structure and integrity of the hair is not disrupted, there is no need for conditioning additives that can hinder the per..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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