West Coast Beauty



Only Available for Canadian Professional Beauty Trade

   Showroom location Kamloops closed on Saturday June 22!


Aluram is a subsidiary of United Hair Care, a family-owned manufacturer. UHC has brought forth leading-edge health & beauty brands, formulas & products for over thirty years and three generations. Starting with humble beginnings the team has extended beyond relatives, welcoming in over 100 employees & professional stylists. This tight-knit group has created its own unique and fully extensive system for developing & making each product.

Aluram strives to make life better for hair and salon professionals, clientele, and consumers. Keeping its products fair for everyone involved. Made in-house by professional stylists, UHC products are built and tailored to fit the needs of both professionals & consumers and take the lead in hair industry trends. Aluram understands the daily challenges of the industry and is here to help support its partners full spectrum - from education to product knowledge - making its clients' success its own.

If you have any questions or would like more information about the ALURAM products we carry, please contact WCB Customer Service or your Sales Representative at WCB.

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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