West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon will reopen on May 6th!
  Select Showrooms Open on Sunday
  >> check location & hours

ALURAM Styling

For all hair types, professional hair styling products for all hair needs.


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Showing 1 - 11 of 11 Results
ALURAM Coconut Water Texture Spray

ALURAM Coconut Water Texture Spray

ALURAM Coconut Water Texture SprayThis lightweight spray helps create beach waves and a breezy boost of texture. Coconut Water keeps locks hydrated & nourished, while Algae Extract promotes healthier-looking hair.Size: 8 ozHair Type & Condition: For all hair typesFeatures & Benefits: Achieve effortlessly-beautiful beachy wave lightweight, non-greasy spray is infused with coconut water provides es..

ALURAM Dry Shampoo

ALURAM Dry Shampoo

ALURAM Dry ShampooThis dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!Size: 5.3 oz Hair Type & Condition: For all hair typesFeatures & Benefits: Removes oils for added texture & volume Fast absorbing for a ..

ALURAM Dry Texture Spray

ALURAM Dry Texture Spray

ALURAM Dry Texture SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Doesn't leave a powdery residue on the hair A weightless vo..

ALURAM Finishing Spray

ALURAM Finishing Spray

ALURAM Finishing SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Humidity resistant, providing all-day hold while fighting fr..

ALURAM Finishing Spray (High Hold)

ALURAM Finishing Spray (High Hold)

ALURAM Finishing Spray (High Hold)This finishing spray provides long-lasting buildable hold while resisting humidity. Marula & Coconut Oils help strengthen hair & infuse nutrients while securing style and sheen. Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Provides ultimate anti-frizz and humidity control with memory & volume For long lasting hold and shine that is fl..

ALURAM Leave-In Conditioner

ALURAM Leave-In Conditioner

ALURAM Leave-In ConditionerThis silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.Size: 8 oz & 16 ozHair Type & Condition: For all hair typesFeatures & Benefits: Detangles while providing a weightless protective layer to hair Packed with fatty acids, a..

ALURAM Root Boost Spray

ALURAM Root Boost Spray

ALURAM Root Boost SprayThis lightweight spray gives hair a boost of volume at the roots, along with medium control & anti-frizz protection. Size: 6 ozFeatures & Benefits: Sea Kelp promotes a healthy scalp, while Rice Protein adds fullness and gorgeous shine...

ALURAM Shine Serum

ALURAM Shine Serum

ALURAM Shine SerumInstantly adds shine & eliminates frizz on all hair types. Coconut and Jojoba Oil replenish essential moisture for a healthy and vibrant sheen.Size: 2 ozHair Type & Condition: For all hair typesFeatures & Benefits: Conditions & detangles while promoting soft, manageable hair Minimizes frizz while fighting against humidity Decreases drying time while providing thermal protection ..

ALURAM Strong Hold Gel

ALURAM Strong Hold Gel
(Coming Soon)

ALURAM Strong Hold GelFrom sleek to more textured styles, this gel provides excellent support for any look throughout the day. Linseed Oil's natural gelling properties provide a firm hold, while Aloe Vera helps retain moisture and shine.Size: 8 ozHair Type & Condition: For all hair types..

ALURAM Styling Clay

ALURAM Styling Clay

ALURAM Styling ClaySoft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.Size: 3.4 ozHair Type & Condition: For all hair typesFeatures & Benefits: Long-lasting, flake free styling Smooths flyaways for polishing beach waves or finishing short..

ALURAM Styling Cream

ALURAM Styling Cream

ALURAM Styling CreamThis lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Enhances natural shine while promoting texture & body Ideal for sculpting with a soft, flexible hold Defines curls & smooths fly-aways Provides thermal p..

Showing 1 - 11 of 11 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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