amika is a collective of radically curious creatives, hairstylists, chemists, and product enthusiasts who believe in the power of community and the beauty of diversity amika strives to be your hair’s best friend, support your individuality, and provide an inclusive space for self-expression.

Here at amika, all hair is welcome™. amika unique collections were created with various strengths to ensure it is all-encompassing when it comes to different hair types, textures, and styles even better, amika is here to help you and your clients find a customized routine and encourage mixing and matching our collections together.

If you have any questions or would like more information about the amika products we carry, please contact WCB Customer Service or your Sales Representative at WCB.