West Coast Beauty



Only Available for Canadian Professional Beauty Trade

  Select Showrooms Open on Sunday  >> check location & hours


amika is a collective of radically curious creatives, hairstylists, chemists, and product enthusiasts who believe in the power of community and the beauty of diversity amika strives to be your hair’s best friend, support your individuality, and provide an inclusive space for self-expression.

Here at amika, all hair is welcome™. amika unique collections were created with various strengths to ensure it is all-encompassing when it comes to different hair types, textures, and styles even better, amika is here to help you and your clients find a customized routine and encourage mixing and matching our collections together.

If you have any questions or would like more information about the amika products we carry, please contact WCB Customer Service or your Sales Representative at WCB.

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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