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Joico Defy Damage

See it, feel it, believe it. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.


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Joico Defy Damage Deluxe Pro Kit

Joico Defy Damage Deluxe Pro Kit

Joico Defy Damage Deluxe Pro KitCutting-edge technology, merged with powerful protectants, join forces to create hair that's brilliantly resilient and healthy-looking.Size: 1 KitFeatures & Benefits: ProSeries 1 (358 ml) ProSeries 2 (500 ml) 12 Defy Damage Home Care Samples Direction insert Approximately 50 applications ..

Joico Defy Damage Pro Series 1

Joico Defy Damage Pro Series 1

Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..

Joico Defy Damage Pro Series 2

Joico Defy Damage Pro Series 2

Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology..

Joico Defy Damage Protective Conditioner

Joico Defy Damage Protective Conditioner

Joico Defy Damage Protective ConditionerDefy Damage Protective Conditioner for bond strengthening & color longevity. Prevents and protects from daily damage.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking..

Joico Defy Damage Protective Masque

Joico Defy Damage Protective Masque

Joico Defy Damage Protective MasqueDefy Damage Protective Masque for bond strengthening & color longevity. Helps to rebuild broken hair bonds, deeply replenishes hair without weighing it down.Size: 50 ml & 150 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: See results after the very fi rst use Proactively builds hair's resistance to damage ..

Joico Defy Damage Protective Shampoo

Joico Defy Damage Protective Shampoo

Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing exper..

Joico Defy Damage Protective Shield

Joico Defy Damage Protective Shield

Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..

Joico Defy Damage Stylist Pro Kit

Joico Defy Damage Stylist Pro Kit

Joico Defy Damage Stylist Pro KitCutting-edge technology, merged with powerful protectants, join forces to create hair that's brilliantly resilient and healthy-looking.Size: 1 KitFeatures & Benefits: ProSeries 1 (160 ml) ProSeries 2 (150 ml) 6 Defy Damage Home Care Samples Direction Insert Approximately 15 applications ..

Showing 1 - 8 of 8 Results
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WCB is a family owned Canadian beauty supply company based in Vancouver, Canada that has been bringing beauty to certified Hairstylists & Estheticians throughout BC for over 25 years.

We strive to bring the best, most innovative products to our clients. We are educationally driven offering a wide range of classes that enhance every aspect of the business of beauty from precision cuts to business solutions specific to the trade.

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