West Coast Beauty

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ALURAM



Aluram is a subsidiary of United Hair Care, a family-owned manufacturer. UHC has brought forth leading-edge health & beauty brands, formulas & products for over thirty years and three generations. Starting with humble beginnings the team has extended beyond relatives, welcoming in over 100 employees & professional stylists. This tight-knit group has created its own unique and fully extensive system for developing & making each product.

Aluram strives to make life better for hair and salon professionals, clientele, and consumers. Keeping its products fair for everyone involved. Made in-house by professional stylists, UHC products are built and tailored to fit the needs of both professionals & consumers and take the lead in hair industry trends. Aluram understands the daily challenges of the industry and is here to help support its partners full spectrum - from education to product knowledge - making its clients' success its own.

If you have any questions or would like more information about the ALURAM products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 21 of 54 Results
ALURAM 12 oz. Duo (Curl)

ALURAM 12 oz. Duo (Curl)
(Out of Stock)

ALURAM 12 oz. Duo (Curl)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (12 oz) 1 Conditioner (12 oz)..

ALURAM 12 oz. Duo (Daily)

ALURAM 12 oz. Duo (Daily)
(Out of Stock)

ALURAM 12 oz. Duo (Daily)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (12 oz) 1 Conditioner (12 oz)..

ALURAM 12 oz. Duo (Moisturizing)

ALURAM 12 oz. Duo (Moisturizing)
(Out of Stock)

ALURAM 12 oz. Duo (Moisturizing)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (12 oz) 1 Conditioner (12 oz)..

ALURAM 12 oz. Duo (Volumizing)

ALURAM 12 oz. Duo (Volumizing)
(Out of Stock)

ALURAM 12 oz. Duo (Volumizing)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (12 oz) 1 Conditioner (12 oz)..

ALURAM Body Lotion

ALURAM Body Lotion

ALURAM Body LotionThis clean beauty body lotion blends Squalane & Watermelon Seed Oil for the lush hydration of a rich body butter, but in a light and versatile lotion. Aluram's coconut water based formula seemingly melts into skin for an elevated softness and radiance.Size: 2 oz & 18 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Mimics skin's natural oils to hydrate & moisturiz..

ALURAM Body Lotion (Coconut Water & Pineapple)

ALURAM Body Lotion (Coconut Water & Pineapple)

ALURAM Body Lotion (Coconut Water & Pineapple)Experience the hydrating benefits of tropical Coconut Water & Pineapple Extract with this limited edition seasonal release. This little bit of paradise leaves skin feeling rejuvenated and radiant.Size: 18 ozSkin Type & Condition: For all skin types..

ALURAM Body Lotion (Coconut Water & Pineapple) Tester (For Promo Deal)

ALURAM Body Lotion (Coconut Water & Pineapple) Tester (For Promo Deal)

ALURAM Body Lotion (Coconut Water & Pineapple) Tester (For Promo Deal)Experience the hydrating benefits of tropical Coconut Water & Pineapple Extract with this limited edition seasonal release. This little bit of paradise leaves skin feeling rejuvenated and radiant.Size: 18 oz..

ALURAM Body Lotion (Golden Glow)

ALURAM Body Lotion (Golden Glow)

ALURAM Body Lotion (Golden Glow)Experience soft & radiant skin. This clean beauty lotion nourishes skin with Squalane & Watermelon Seed Oil, while a pinch of natural sunless tanner provides a flawless, golden tone. The more you use, the darker the color.Size: 18 ozSkin Type & Condition: For all skin types - For a gradual tanFeatures & Benefits: Lightweight, buildable, gradual t..

ALURAM Body Lotion (Sugar Plum)

ALURAM Body Lotion (Sugar Plum)

ALURAM Body Lotion (Sugar Plum)Limited Edition Holiday Body Lotion.Size: 18 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Vegan Sulfate free Paraben free Gluten free Cruelty free Color safe ..

ALURAM Body Lotion (Vanilla Bean)

ALURAM Body Lotion (Vanilla Bean)
(Out of Stock)

ALURAM Body Lotion (Vanilla Bean)Limited Edition Holiday Body Lotion.Size: 18 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Vegan Sulfate free Paraben free Gluten free Cruelty free Color safe ..

ALURAM Coconut Water Texture Spray

ALURAM Coconut Water Texture Spray

ALURAM Coconut Water Texture SprayThis lightweight spray helps create beach waves and a breezy boost of texture. Coconut Water keeps locks hydrated & nourished, while Algae Extract promotes healthier-looking hair.Size: 8 ozHair Type & Condition: For all hair typesFeatures & Benefits: Achieve effortlessly-beautiful beachy wave lightweight, non-greasy spray is infused with coconut water provides es..

ALURAM Coconut Water Texture Spray Tester (For Promo Deal)

ALURAM Coconut Water Texture Spray Tester (For Promo Deal)

ALURAM Coconut Water Texture Spray Tester (For Promo Deal)This lightweight spray helps create beach waves and a breezy boost of texture. Coconut Water keeps locks hydrated & nourished, while Algae Extract promotes healthier-looking hair.Size: 8 oz..

ALURAM Curl Conditioner

ALURAM Curl Conditioner

ALURAM Curl ConditionerSilicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel. Size: 2 oz, 12 oz & 33 ozHair Type & Condition: For medium to co..

ALURAM Curl Cream

ALURAM Curl Cream

ALURAM Curl CreamA gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.Size: 6 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Deeply nourishes hair to reveal shiny, sleek, and bouncy curls & w..

ALURAM Curl Foam

ALURAM Curl Foam

ALURAM Curl FoamControl curly, coily, & wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract & Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.Size: 7 ozHair Type & Condition: For all hair typesFeatures & Benefits: For effortless styling options for natural, flowy waves & curls Sh..

ALURAM Curl Launch Opener

ALURAM Curl Launch Opener
(Out of Stock)

ALURAM Curl Launch OpenerALURAM special offer is here for a limited time only! Size: 1 PackIncludes: Retail: 4 x Curl Shampoo (12 oz) 4 x Curl Conditioner (12 oz) 3 x Curl Foam (7 oz) 3 x Curl Cream (6 oz) Salon Use: 1 Liter Curl Shampoo 1 Liter Curl Shampoo 1 Curl Foam (7 oz) 1 Curl Cream (6 oz) 2 x pks of Aluram Black Clips 1 Aluram C..

ALURAM Curl Shampoo

ALURAM Curl Shampoo

ALURAM Curl Shampoo Silicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel. Size: 2 oz, 12 oz & 33 ozHair Type & Condition: For medium to coars..

ALURAM Daily Conditioner

ALURAM Daily Conditioner

ALURAM Daily ConditionerThese silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For fine to medium hairFeatures & Benefits: Helps detoxify by attracting & removing impur..

ALURAM Daily Shampoo

ALURAM Daily Shampoo

ALURAM Daily ShampooThese silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For fine to medium hairFeatures & Benefits: Helps detoxify by attracting & removing impuritie..

ALURAM Dry Shampoo

ALURAM Dry Shampoo

ALURAM Dry ShampooThis dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!Size: 5.3 oz Hair Type & Condition: For all hair typesFeatures & Benefits: Removes oils for added texture & volume Fast absorbing for a ..

ALURAM Dry Texture Spray

ALURAM Dry Texture Spray

ALURAM Dry Texture SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Doesn't leave a powdery residue on the hair A weightless vo..

Showing 1 - 21 of 54 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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