West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Head office Burnaby and all showroom locations closed Monday May 20th!   
  Select Showrooms Open on Sunday
  >> check location & hours

Alcove



Born in 2022 and based in Montreal, Quebec (Canada), Alcove has been busy formulating and manufacturing top-quality, natural care and styling products for you! Offer you high quality, professional products at a price that won’t break the bank. Not tested on animals, humans work just fine.

If you have any questions or would like more information about the Alcove products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 22 - 40 of 40 Results
Alcove Shampoo & Conditioner Duo (Violet)

Alcove Shampoo & Conditioner Duo (Violet)

Alcove Shampoo & Conditioner Duo (Violet)Alcove special offer is here for a limited time only! Size: 1 KitType: VioletIncludes: 1 Shampoo (300 ml) 1 Conditioner (300 ml)..

Alcove Shampoo & Conditioner Duo (Volumizing)

Alcove Shampoo & Conditioner Duo (Volumizing)

Alcove Shampoo & Conditioner Duo (Volumizing)Alcove special offer is here for a limited time only! Size: 1 KitType: VolumizingIncludes: 1 Shampoo (300 ml) 1 Conditioner (300 ml)..

Alcove Strong Hold Hairspray

Alcove Strong Hold Hairspray

Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..

Alcove Styling Cream

Alcove Styling Cream

Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...

Alcove Styling Jelly

Alcove Styling Jelly

Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..

Alcove Styling Jelly Deal

Alcove Styling Jelly Deal
(Coming Soon)

Alcove Styling Jelly DealSay goodbye to the burden of conventional gels and start crafting stunning hairstyles, slick backs and lightweight curls with just enough control.Size: 1 PackIncludes: 5 x Styling Jelly (250 ml) 1 FREE Styling Jelly (250 ml) 1 FREE Styling Jelly Tent Card..

Alcove Styling Set

Alcove Styling Set

Alcove Styling SetEmbrace the upcoming prom, wedding and summer season with Alcove's styling 4 piece set! These trending non-marking clips are seen everywhere - they're the perfect addition whether you're being styled at the salon, or doing it yourself at home.Size: 1 KitIncludes: 1 Volumizing Mousse (200 ml) 1 Styling Cream (250 ml) 2 Non Marking Hair Clips..

Alcove Stylist Sampling Program

Alcove Stylist Sampling Program

Alcove Stylist Sampling ProgramAlcove special offer is here for a limited time only! Size: 1 KitIncludes: 1 Restructuring Mask (250 ml) 1 Curl Activator (250 ml) 5 x Restructuring Mask (55 ml) 5 x Curl Activator (60 ml)..

Alcove Thermal Protection Spray

Alcove Thermal Protection Spray

Alcove Thermal Protection SprayProtection and Hydratation Actives.Size: 250 mlFeatures & Benefits: Protects up to 400°f (204°c) Gives volume, Hydration, shine And flexibility to your hairUsage Instructions: Spray from roots to ends on wet, damp or dry hair and style as usual. When applying on dry hair, spray 6 inches away from the hair and let the product set for 2 minutes before hot iron appli..

Alcove Travel Kit

Alcove Travel Kit
(Out of Stock)

Alcove Travel KitTravel with ease using this Travel Kit, a must-have collection with all the necessities your need for your journey.Size: 1 KitIncludes: 1 Daily Shampoo (60 ml) 1 Daily Conditioner (60 ml) 1 Styling Jelly (60 ml) 1 Multitasking Mist (60 ml)..

Alcove Travel Sized Shampoo & Conditioner Duo (Daily)

Alcove Travel Sized Shampoo & Conditioner Duo (Daily)

Alcove Travel Sized Shampoo & Conditioner Duo (Daily)Are you new to Alcove or eager to explore more options? Discover a variety of travel size shampoo and conditioner duos.Size: 1 KitIncludes: 1 Daily Shampoo (60 ml) 1 Daily Conditioner (60 ml)..

Alcove Travel Sized Shampoo & Conditioner Duo (Hydrating)

Alcove Travel Sized Shampoo & Conditioner Duo (Hydrating)

Alcove Travel Sized Shampoo & Conditioner Duo (Hydrating)Are you new to Alcove or eager to explore more options? Discover a variety of travel size shampoo and conditioner duos.Size: 1 KitIncludes: 1 Hydrating Shampoo (60 ml) 1 Hydrating Conditioner (60 ml)..

Alcove Travel Sized Shampoo & Conditioner Duo (Violet)

Alcove Travel Sized Shampoo & Conditioner Duo (Violet)

Alcove Travel Sized Shampoo & Conditioner Duo (Violet)Are you new to Alcove or eager to explore more options? Discover a variety of travel size shampoo and conditioner duos.Size: 1 KitIncludes: 1 Violet Shampoo (60 ml) 1 Violet Conditioner (60 ml)..

Alcove Travel Sized Shampoo & Conditioner Duo (Volumizing)

Alcove Travel Sized Shampoo & Conditioner Duo (Volumizing)

Alcove Travel Sized Shampoo & Conditioner Duo (Volumizing)Are you new to Alcove or eager to explore more options? Discover a variety of travel size shampoo and conditioner duos.Size: 1 KitIncludes: 1 Volumizing Shampoo (60 ml) 1 Volumizing Conditioner (60 ml)..

Alcove Violet Conditioner

Alcove Violet Conditioner

Alcove Violet ConditionerIf your highlights need maintenance, neutralize with violet.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repairUsage Instructions: Apply evenly to cleansed, damp hair. Leave on for 1-5 minutes and rinse. Caution: Use ..

Alcove Violet Shampoo

Alcove Violet Shampoo

Alcove Violet ShampooIf your highlights need maintenance, neutralize with violet.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repairUsage Instructions: Apply to wet hair, lather evenly and rinse Repeat application and leave for 1 to 5 minutes..

Alcove Volumizing Conditioner

Alcove Volumizing Conditioner

Alcove Volumizing ConditionerIf you hair wants body, get these for ?volume.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day longUsage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse..

Alcove Volumizing Mousse

Alcove Volumizing Mousse

Alcove Volumizing MousseProvided feather-light volume, enhances shine and protects against humidity.Size: 200 mlHair Type & Condition: Ideal for fine to medium hairFeatures & Benefits: Protection and Hydration Actives Offers all day supportUsage Instructions: Dispense 2-3 pumps and distribute evenly through clean, damp hair prior to blow drying..

Alcove Volumizing Shampoo

Alcove Volumizing Shampoo

Alcove Volumizing ShampooIf you hair wants body, get these for ?volume.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day longUsage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Volumizing Conditioner..

Showing 22 - 40 of 40 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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