West Coast Beauty

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Pureology Hair Care



Pureology was created specifically for professional colourists and their clients. Its highly concentrated ZeroSulfate shampoos and the exclusive AntiFade Complex help colour-treated hair retain its fresh-from-the-salon vibrancy with every use, while its Vegan, Dual Benefit Formulas provide Custom Care for every hair type.

Pureology’s mission is to provide the highest-quality prestige products that enhance color radiance and brilliance, dramatically improve hair condition and ensure longer-lasting haircolor, guaranteed. Its products allow you to indulge in the ultimate multisensory experience with highly concentrated formulas bursting with superior ingredients.

If you have any questions or would like more information about the Pureology Hair Care products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 22 - 42 of 45 Results
Pureology Pure Volume Shampoo

Pureology Pure Volume Shampoo

Pureology Pure Volume ShampooPureology Pure Volume Shampoo new cleansing experience for maximum volume. ZeroSulfate, high foaming, light formula removes volume-inhibiting build-up.Size: 50 ml, 250 ml & 1000 mlHair Type & Condition: For Colour-Treated HairFeatures & Benefits: Pure Volume delivers long-lasting volume by addressing fine, colour-treated hair Removes oil buildup at the roots and other..

Pureology Reviving Red Shamp' Oil

Pureology Reviving Red Shamp' Oil

Pureology Reviving Red Shamp' OilPureology Reviving Red Shampoo ZeroSulfate, oil-infused formulas, including the weekly Red or Copper Reflect Enhancer, maintaining haircolour's vibrancy even after 30 washes. 86% of consumers agreed that copper red hair was visibly more vibrant and shiny when treated with the Reviving Red color therapy system.Size: 50 ml, 250 ml & 1000 mlHair Type & Condition: For ..

Pureology Smooth Perfection Condition

Pureology Smooth Perfection Condition

Pureology Smooth Perfection ConditionSmooth Perfection Condition for frizz-prone colour-treated hair. This anti-frizz conditioner also detangles hair, eases blow-drying and restores manageability for a perfected finish.Size: 50 ml, 250 ml & 1000 mlHair Type & Condition: Frizz prone colour treated hairFeatures & Benefits: Advanced hair smoothing micro-emulsion technologyUsage Instructions: Massag..

Pureology Smooth Perfection Frizz-Fighting Serum

Pureology Smooth Perfection Frizz-Fighting Serum

Pureology Smooth Perfection Frizz-Fighting SerumPureology Smooth Perfection Smoothing Serum anti-frizz serum also offers silky smoothness, lasting frizz control and heat protection for normal to thick hair.Size: 125 mlHair Type & Condition: For normal to thick frizzy, colour-treated hairFeatures & Benefits: Frizz control hair smoothing serum Also helps protect hair from heat-styling damageUsage I..

Pureology Smooth Perfection Lightweight Smoothing Lotion

Pureology Smooth Perfection Lightweight Smoothing Lotion

Pureology Smooth Perfection Lightweight Smoothing LotionSmooth Perfection Lightweight Smoothing Lotion for fine to normal frizz, colour-treated hair. Provides lightweight frizz and fly-away control, plus heat protection for fine to normal hair Size: 195 mlHair Type & Condition: For fine to normal frizzy colour - treated hairFeatures & Benefits: Provides smoothness and frizz control Helps protect..

Pureology Smooth Perfection Shampoo

Pureology Smooth Perfection Shampoo

Pureology Smooth Perfection ShampooSmooth Perfection Shampoo is formula gently cleanse and protect frizzy, colour-treated hair for a smooth finish with Zero Sulfate, 100 percent Vegan.Size: 50 ml, 250 ml & 1000 mlHair Type & Condition: Frizz-Prone Color-Treated HairFeatures & Benefits: Features advanced hair smoothing technology to prevent colour fade Usage Instructions: Apply a ..

Pureology Spring Kit (Hydrate)

Pureology Spring Kit (Hydrate)

Pureology Spring Kit (Hydrate)Pureology special offer is here for a limited time only!Size: 1 KitIncludes: 1 Hydrate Shampoo (266 ml) 1 Hydrate Conditioner (266 ml) 1 Color Fanatic Multi-Tasking Leave-In Spray (30 ml)..

Pureology Spring Kit (Nanoworks Gold)

Pureology Spring Kit (Nanoworks Gold)

Pureology Spring Kit (Nanoworks Gold)Pureology special offer is here for a limited time only!Size: 1 KitIncludes: 1 Nanoworks Gold Shampoo (266 ml) 1 Nanoworks Gold Conditioner (266 ml) 1 Color Fanatic Multi-Tasking Leave-In Spray (30 ml)..

Pureology Spring Kit (Pure Volume)

Pureology Spring Kit (Pure Volume)

Pureology Spring Kit (Pure Volume)Pureology special offer is here for a limited time only!Size: 1 KitIncludes: 1 Pure Volume Shampoo (266 ml) 1 Pure Volume Conditioner (266 ml) 1 Color Fanatic Multi-Tasking Leave-In Spray (30 ml)..

Pureology Spring Kit (Strength Cure Blonde)

Pureology Spring Kit (Strength Cure Blonde)

Pureology Spring Kit (Strength Cure Blonde)Pureology special offer is here for a limited time only!Size: 1 KitIncludes: 1 Strength Cure Blonde Shampoo (266 ml) 1 Strength Cure Blonde Conditioner (266 ml) 1 Color Fanatic Multi-Tasking Leave-In Spray (30 ml) ..

Pureology Spring Kit (Strength Cure)

Pureology Spring Kit (Strength Cure)

Pureology Spring Kit (Strength Cure)Pureology special offer is here for a limited time only!Size: 1 KitIncludes: 1 Strength Cure Shampoo (266 ml) 1 Strength Cure Conditioner (266 ml) 1 Color Fanatic Multi-Tasking Leave-In Spray (30 ml)..

Pureology Strength Cure Best Blonde Conditioner

Pureology Strength Cure Best Blonde Conditioner

Pureology Strength Cure Best Blonde ConditionerCreated with violet toning properties, the Strength Cure Best Blonde Conditioner instantly conditions, detangles and tones all shades of color-treated blonde, highlighted and lightened hair. Formulated with the Strength Cure Asta Repair™, this toning conditioner for blonde hair moisturizes and restores hair by strengthening from root to top for..

Pureology Strength Cure Best Blonde Shampoo

Pureology Strength Cure Best Blonde Shampoo

Pureology Strength Cure Best Blonde ShampooBring out your best blonde with the Strength Cure Best Blonde Shampoo for all shades of color-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralizes and brightens ashy, brassy tones. Formulated with the Strength Cure Asta Repair™, this purple sha..

Pureology Strength Cure Condition

Pureology Strength Cure Condition

Pureology Strength Cure ConditionPureology Strength Cure Condition Opulent formula with our exclusive AntifadeComplex detangles, strengthens and conditions to improve hair's touch and light.Size: 50 ml, 250 ml & 1000 mlHair Type & Condition: For micro-scarred/damaged colour treated hairFeatures & Benefits: Concentrated daily conditioner helps strengthen hair from heat or mechanical..

Pureology Strength Cure Shampoo

Pureology Strength Cure Shampoo

Pureology Strength Cure ShampooPureology Strength Cure shampoo is gentle, concentrated ZeroSulfate shampoo helps fortify micro-scarred, damaged chemically treated hair and provides a velvety soft finish.Size: 50 ml, 250 ml & 1000 mlHair Type & Condition: For micro-scarred/damaged colour treated hairFeatures & Benefits: Concentrated fortifying sulfate free shampoo for damaged hair including heat..

Pureology Strength Cure Superfood Deep Treatment Mask

Pureology Strength Cure Superfood Deep Treatment Mask

Pureology Strength Cure Superfood Deep Treatment MaskDeeply nourishing treatment with essential nutrients that repairs, strengthens, and protects hair from future damage. Pureology Strength Cure Superfood Treatment repairs and strenghtens damaged, color-treated hair with key ingredients Olive Oil and Goji Berry and a signature aromatherapy blend of Mandarin, Peony, and Jasmine.Size: 200 mlHair Typ..

Pureology Style + Protect Beach Waves Sugar Spray

Pureology Style + Protect Beach Waves Sugar Spray

Pureology Style + Protect Beach Waves Sugar SprayAchieve touchably soft, beachy waves with the Beach Waves Sugar Spray, a non-drying, texturizing styling spray. Style your hair effortlessly with Beach Waves Sugar Spray. Infused with sugar cane extract, this texturizing styling spray creates beautiful, beach waves, and achieves those oh-so-desirable tousled waves hairsyle without the crunch or stif..

Pureology Style + Protect Lock It Down Hairspray

Pureology Style + Protect Lock It Down Hairspray

Pureology Style + Protect Lock It Down HairsprayA fast-drying, maximum hold hairspray created with olive oil for hair to fight dryness and add radiant shine while providing strong hold and control. Make your hairstyle last from dawn to dusk with the Lock It Down Hair Spray for color-treated or natural hair. This strong hold, natural hairspray provides ultimate hold to any hairstyle without the st..

Pureology Style + Protect Mess it Up Texture Paste

Pureology Style + Protect Mess it Up Texture Paste

Pureology Style + Protect Mess it Up Texture PasteCreate the perfect mess with the Mess It Up Texture Paste hair styling wax for flexible texture and control. Using shea butter for hair to fight frizz and moisturize hair, this medium hold hair texture paste provides hair with ultimate control and texture without sacrificing your hairs' health. Best for all hair types, the Mess It Up Texture Paste ..

Pureology Style + Protect On The Rise Root-Lifting Mousse

Pureology Style + Protect On The Rise Root-Lifting Mousse
(Out of Stock)

Pureology Style + Protect On The Rise Root-Lifting MousseDefy gravity with this root-lifting, volumizing hair mousse that adds life and volume at the roots without leaving behind any product buildup. Achieve ultimate hair volume goals with the On the Rise Root-Lifting Mousse styling product. Achieve all-day volume without the undesirable stickiness and product buildup with this lightweight, mediu..

Pureology Style + Protect Refresh & Go Dry Shampoo

Pureology Style + Protect Refresh & Go Dry Shampoo

Pureology Style + Protect Refresh & Go Dry ShampooCreated with rice starch for hair, this oil-absorbing and non-drying dry shampoo is perfect for color-treated and natural hair. Whether you have oily hair, or just need a hair freshen-up, Refresh & Go Dry shampoo removes oil build-up and re-styles instantly. Achieve that "I woke up like this" hairstyle with the Refresh & Go Dry Shampoo. Using natur..

Showing 22 - 42 of 45 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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