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Joico



At Joico, Joi is at the heart of everything they do and everything they create. Joico’s product innovations are designed to return hair to its strongest, shiniest, healthiest state-after just one use, and with every use that follows. Their tagline “the joi of healthy hair,” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise; it’s a guarantee.

Joico was founded in 1975 by a Southern California hairstylist. Although Joico initially began as a solution for a single salon owner, the brand and its unprecedented scientific approach to haircare began to take the United States - and eventually the world - by storm. In 1976, Joico's scientists discovered how Human Hair Keratin Protein (HHKP) could be captured and used to truly rebuild hair. For the first time in history, Joico began using HHKP in all of its products to actually strengthen and rebuild hair rather than simply offering a cosmetic or temporary feel to the hair.

In the 80s, Joico developed its own Triamine Complex® formula that reconstructed hair from cuticle to cortex. In the 90s, Joico created a new formula called Cationic Triamine Complex. Although Triamine Complex was utilized in all Joico products at the time, Cationic Triamine Complex was added to only conditioners and reconstructors for optimum hair-repairing benefits. The end result was stronger, healthier hair with the greatest protection available.

In 2006, Joico introduced Quadramine Complex®, a synergistic hybrid of both Triamine and Cationic Triamine complexes for a new generation of reconstruction. Unlike the two ingredients working separately, Quadramine Complex has the ability to enhance the performance of all Joico shampoos, conditioners, reconstructors and styling aids in every category.

If you have any questions or would like more information about the Joico products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 43 - 63 of 366 Results
Joico Color Balance Blue Duo Holiday Pack (2019)

Joico Color Balance Blue Duo Holiday Pack (2019)
(Out of Stock)

Joico Color Balance Blue Duo Holiday Pack (2019)Joico special offer is here for a limited time only! Size: 1 packIncludes: 1 Joico Color Balance Blue Shampoo 1 Joico Color Balance Blue Conditioner 1 Joico Defy Damage Protective Masque ..

Joico Color Balance Blue Shampoo

Joico Color Balance Blue Shampoo

Joico Color Balance Blue ShampooJoico decided to leave brassy to the band, and give the "Sombre Set" (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically ligh..

Joico Color Balance Purple Conditioner

Joico Color Balance Purple Conditioner

Joico Color Balance Purple ConditionerIt's the color of royalty and fittingly so, since Joico new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers... preserving your hair's vibrancy in the most majestic way.Size: 50 ml, 300 ml & 1 LHair Type & Condition: Blondes ..

Joico Color Balance Purple Duo Holiday Pack (2019)

Joico Color Balance Purple Duo Holiday Pack (2019)
(Out of Stock)

Joico Color Balance Purple Duo Holiday Pack (2019)Joico special offer is here for a limited time only! Size: 1 packIncludes: 1 Joico Color Balance Purple Shampoo 1 Joico Color Balance Purple Conditioner 1 Joico Defy Damage Protective Masque(50 ml) ..

Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo

Joico Color Balance Purple ShampooMay the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provi..

Joico Color Endure Duo

Joico Color Endure Duo
(Out of Stock)

Joico Color Endure DuoColor Endure formulas keep color true to hue with our fade-defying Multi-Spectrum Defense Complextm, a triple-threat of Green Tea, antioxidants and UV protectors that help fight both the physical and environmental factors that can cause fading and tonal changes.Size: 1 packIncludes: 1 Joico Color Endure Sulfate-Free Shampoo (300 ml) 1 Joico Color Endure Sulfate-Free Cond..

Joico Color Endure Duo Holiday Pack (2019)

Joico Color Endure Duo Holiday Pack (2019)
(Out of Stock)

Joico Color Endure Duo Holiday Pack (2019)Joico special offer is here for a limited time only! Size: 1 packIncludes: 1 Joico Color Endure Shampoo (300 ml) 1 Joico Color Endure Conditioner (300 ml) 1 Joico Defy Damage Protective Masque(50 ml) ..

Joico Color Endure Sulfate-Free Conditioner

Joico Color Endure Sulfate-Free Conditioner

Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.Size: 50 ml, 300 ml, 1 Litre and..

Joico Color Endure Sulfate-Free Shampoo

Joico Color Endure Sulfate-Free Shampoo
(Out of Stock)

Joico Color Endure Sulfate-Free ShampooJoico formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What's more, redheads - the hardest hit in the fade department - will love the fact that it maintains their scarlet hue by a full 88%. Size: 50 ml, 300 ml, 1 Litre and 1 GallonHair Type & Condition: A..

Joico Color Endure Sulfate-Free Violet Conditioner

Joico Color Endure Sulfate-Free Violet Conditioner

Joico Color Endure Sulfate-Free Violet ConditionerYou put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for Joico perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: ..

Joico Color Endure Sulfate-Free Violet Shampoo

Joico Color Endure Sulfate-Free Violet Shampoo
(Out of Stock)

Joico Color Endure Sulfate-Free Violet ShampooBlondes may have more fun... they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet - the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde co..

Joico Color Endure Violet Duo Holiday Pack (2019)

Joico Color Endure Violet Duo Holiday Pack (2019)
(Out of Stock)

Joico Color Endure Violet Duo Holiday Pack (2019)Joico special offer is here for a limited time only! Size: 1 packIncludes: 1 Joico Color Endure Violet Shampoo (300 ml) 1 Joico Color Endure Violet Conditioner (300 ml) 1 Joico Defy Damage Protective Masque(50 ml) ..

Joico Color Infuse Brown Conditioner

Joico Color Infuse Brown Conditioner

Joico Color Infuse Brown ConditionerThere?s never a dull moment when you top off your shampoo with Color Infuse Brown Conditioner, Joico's favorite way to throw some light on the golden blonde highlights that give brunette hair it?s glory. Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It?s a honey of a way to care for your h..

Joico Color Infuse Brown Shampoo

Joico Color Infuse Brown Shampoo
(Out of Stock)

Joico Color Infuse Brown ShampooJoico is bagging the idea that brunette hair has to be boring brown. In fact, the richest, most sumptuous manes have delicious, dimensional tones of honey and gold?strands that seem to dance in the light. Until they don?t. And that?s when Color Infuse Brown Shampoo comes to the rescue, enhancing those highlights and illuminating those naturally paler pieces like not..

Joico Color Infuse Copper Conditioner

Joico Color Infuse Copper Conditioner

Joico Color Infuse Copper ConditionerThere's nothing like spicy ginger to heat up a hairstyle; but those seductively fiery 'dos are known to fade a tad fast for our liking. Not any more - thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 percen..

Joico Color Infuse Copper Duo

Joico Color Infuse Copper Duo
(Out of Stock)

Joico Color Infuse Copper DuoJoico special offer is here for a limited time only! Stop brassiness & fading on the spot. Size: 1 Duo PackHair Type & Condition: Copper coifs and blondes that want to be warmer.Includes: 1 Joico Color Infuse Copper Shampoo (300 ml) 1 Joico Color Infuse Copper Conditioner (300 ml) Details: See individual product ..

Joico Color Infuse Copper Shampoo

Joico Color Infuse Copper Shampoo

Joico Color Infuse Copper ShampooJoico wanted to make copper tops stronger longer. So they did... by creating a wow-of-a-shampoo that restores rich auburn and reddish 'dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for up to..

Joico Color Infuse Red Conditioner

Joico Color Infuse Red Conditioner

Joico Color Infuse Red ConditionerDon't stop at Red-Enhancing Shampoo-instead, go the distance and add this nourishing, ruby cocktail to your daily regimen. This intense, toning, color therapy conditioner brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might.Size: 300 mlHair Type & Condition: Any shade of red (from nature or..

Joico Color Infuse Red Duo

Joico Color Infuse Red Duo
(Out of Stock)

Joico Color Infuse Red DuoJoico special offer is here for a limited time only! Stop brassiness & fading on the spot. Size: 1 PackIncludes: 1 Joico Color Infuse Red Shampoo (300 ml) 1 Joico Color Infuse Red Conditioner (300 ml) Detail: See individual product..

Joico Color Infuse Red Shampoo

Joico Color Infuse Red Shampoo

Joico Color Infuse Red ShampooRed may be the color that turns heads faster than any other; but, unfortunately, it's also the hair color that fades the fastest, too. So Joico thought it was only fair to give its favorite Gingers their very own color therapy shampoo... one that brings on a rosy glow, and puts color-stripping to a screeching halt. Then Joico went one better: by adding ingredients tha..

Joico Color Intensity & Color Butter Duo (Blue)

Joico Color Intensity & Color Butter Duo (Blue)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Blue)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Cobalt Blue + 1 FREE Color Butter Blue..

Showing 43 - 63 of 366 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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