West Coast Beauty

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Joico Vero K-PAK Color System

Joico Vero K-PAK Color System repairs and protects your hair as it is colored thanks to the Trans-Cuticle Delivery System™. This system allows for faster, deeper penetration of the color molecules, resulting in vibrant color results that lasts and lasts. Vero K-PAK Color offers endless creative possibilities for hairdressers – as a result you will be blown away by your new hair color!

The color duo that dares to be different: Vero K-PAK Color Permanent Crème Colors and Vero K-PAK Chrome Demi-Permanent Crème Colors. Check out more of Joico’s new color lines!


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Showing 1 - 21 of 29 Results
Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection Introducing the Confetti Collection, an explosion of fun, candy-colored semi-permanent shades that transform every mane into a reason to celebrate. Don't worry about fadage or damage crashing the party. NEW Color Intensity Mint, Sky, Lilac, Rose and Peach have major staying power—thanks to the one-of-a-kind Pastel Extend Technology, which secures these pla..

Joico Color Intensity Eraser

Joico Color Intensity Eraser
(Out of Stock)

Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection What happens when reflective metals meet color intensity? Instant attraction!Introducing Joico Color Intensity Metallic Muse Collection, new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal. Think fresh, modern, multidimensional cool and warm-toned metallized hues.Features & Benefits: Modern, multidimensional m..

Joico Color Intensity Tropics Collection

Joico Color Intensity Tropics Collection

Joico Color Intensity Confetti Collection Introducing the COLOR INTENSITY TROPICS color collection, a collection featuring four sizzling bright shades that will instantly turn up the heat this summer! Kelly Green: is perfect for creating the stunningly rich botanical greens only found in the heart of a jungle paradise. True Blue: will cool you down with its deep and dreamy island ocean hue. Add ..

Joico FreePlay Clay Lightener

Joico FreePlay Clay Lightener

Joico Freeplay Clay Lightener Creating natural-looking blends of highlights for that ultimate look of sun-kissed perfection is easier than ever with Joico FreePlay Clay Lightener. Introducing Joico FreePlay Clay Lightener, Joico's first lightener that stays put and moist while you paint your way through the most creative Balayage and freehand techniques. Unlike traditional lighteners that can get..

Joico Intensity Color Butter

Joico Intensity Color Butter

Joico Intensity Color ButterRich, deeply hydrating treatment that deposits fun fashion color in just 2-5 minutes! Pastel to vibrant results that keep color looking salon fresh between color services and can be used on blonde or pre-lightened hair for a quick burst of color without the long-term commitment.Size: 20 ml & 177 mlColors Available: Pink Purple Red Blue Green Titanium Usage Instruct..

Joico K-PAK Base Breaker

Joico K-PAK Base Breaker

Joico K-PAK Base BreakerThe most convenient way to break the haircolor base, K-PAK Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before.Size: 59 mlFeatures & Benefits: Ideal for "breaking the base" (to soften contrasting regrowth between blonding services) 10-minute processing time Ammonia-free formula conditions and a..

Joico K-PAK Color - Ash Series

Joico K-PAK Color - Ash Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Beige Series

Joico K-PAK Color - Beige Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Blue Ash Series

Joico K-PAK Color - Blue Ash Series

Joico K-PAK Color - Blue Ash SeriesK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art o..

Joico K-PAK Color - Fashion Series

Joico K-PAK Color - Fashion Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Gold Series

Joico K-PAK Color - Gold Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - High Lift Series

Joico K-PAK Color - High Lift Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Intensifiers & Correctors

Joico K-PAK Color - Intensifiers & Correctors

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Natural Series

Joico K-PAK Color - Natural Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Red & Xtra Red Series

Joico K-PAK Color - Red & Xtra Red Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Sultry Blondes Collection

Joico K-PAK Color - Sultry Blondes Collection

Joico K-PAK Color - Sultry Blondes CollectionWant to create luminous, believable, utterly gleaming blondes without a hair of brassiness? K-PAK's new Sultry Blondes Collection is for you: all the glamour, plus hardworking ingredients that actually reconstruct hair while you color. Colors Available: 10N for a natural tonal result (also helps eliminate unwanted warmth at darker blonde levels). 10B f..

Joico K-PAK Color - Toner Series

Joico K-PAK Color - Toner Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color VeroGlaze No-Lift Creme Developer

Joico K-PAK Color VeroGlaze No-Lift Creme Developer

Joico K-PAK Color VeroGlaze No-Lift Creme DeveloperVeroGlaze is a no-lift developer with a low pH of 2.7 that transforms the K-PAK Color Permanent Creme Color palette into a true tone-on-tone, deposit-only alkaline demi-permanent haircolor. Veroglaze Tonal Chart: K-PAK COLOR SERIES PREDOMINANT BASE RESULTS ON NATURAL HAIR BLENDING RESULTS ON GRAY HAIR Natural Blue..

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40 Veroxide is a gentle creme developer formulated with Squalene, a moisturizing agent. Helps maintain the integrity of the hair structure during the haircolor process. Types Available: 10 Volume 3% 20 Volume 6% 30 Volume 9% 40 Volume 12% Size: 950 mlFeatures & Benefits: Veroxide is a gentle creme developer formulated with Squalene, a moisturizi..

Showing 1 - 21 of 29 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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