West Coast Beauty

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amika


amika Blockade Heat Defense Serum

amika Blockade Heat Defense Serum

amika Blockade Heat Defense SerumA glossy, lightweight serum that shields against damage caused by heat styling.Size: 50 mlHair Type & Condition: For all hair types, especially those in need of heat protection and moisture.Features & Benefits: Combat against damage caused by heat styling and blow drying up to 450 degrees Just a few drops helps to prevent against moisture loss, banishes frizz, and..

amika Blowout Babe Thermal Ionic Hairbrush

amika Blowout Babe Thermal Ionic Hairbrush

amika Blowout Babe Thermal Ionic HairbrushA blowout look with no blow dryer or hot air requiredColor: BlackHair Type & Condition: For all hair types looking to refresh their blowoutFeatures & Benefits: 1.5" ceramic barrel - emit far-infrared heat that instantly penetrates the cortex of the hair cuticle, heating from the inside out. The hair is heated evenly and in half the time of conventional he..

amika Brooklyn Bombshell Blowout Spray

amika Brooklyn Bombshell Blowout Spray

amika Brooklyn Bombshell Blowout SprayA weightless spray and primer for ultimate volume, body, + shine.Size: 60 ml & 200 mlHair Type & Condition: For all hair types, from curly to color-treated, this product is safe and effective for all.Features & Benefits: This lightweight, pre-blowout primer lightly moisturizes + adds volume for ultimate body + bounce. Heat protects up to 450°FUsage Instructio..

amika Bust Your Brass Cool Blonde Repair Conditioner

amika Bust Your Brass Cool Blonde Repair Conditioner

amika Bust Your Brass Cool Blonde Repair ConditionerThis ultra-violet conditioner tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.Size: 275 ml, 500 ml & 1000 mlHair Type & Condition: For all blondes, grays, and silvers, high porosity hair.Features & Benefits: Wash your way to a brighter + healthier looking blonde! Packed with ..

amika Bust Your Brass Cool Blonde Repair Shampoo

amika Bust Your Brass Cool Blonde Repair Shampoo

amika Bust Your Brass Cool Blonde Repair ShampooThis ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.Size: 275 ml, 500 ml & 1000 mlHair Type & Condition: For all blondes, grays, and silvers, high porosity hairFeatures & Benefits: Wash your way to a brighter + healthier looking blonde! Packed with bond cure..

amika Bust Your Brass Cool Blonde Repair Shampoo & Conditioner Duo (Sample)

amika Bust Your Brass Cool Blonde Repair Shampoo & Conditioner Duo (Sample)

amika Bust Your Brass Cool Blonde Repair Shampoo & Conditioner Duo (Sample)Shampoo: This ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair. Conditioner: This ultra-violet conditioner tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.Size: 2..

amika Bust Your Brass Intense Repair Mask

amika Bust Your Brass Intense Repair Mask

amika Bust Your Brass Intense Repair MaskA salon service in a jar. this ultra-luxe hair mask provides superior toning while strengthening, repairing, and hydrating for bright, healthy blonde.Size: 100 ml & 250 mlHair Type & Condition: For all blondes, silvers & grays are welcome!Features & Benefits: Bring blonde back to life. Packed with bond cure technology, plant butters, vegan protein, and ult..

amika CEO 360 Dryer

amika CEO 360 Dryer

amika CEO 360 DryerCombines a patented, modern design with hair-healthy technology. Make yourself comfortable with the newest innovation to sleek, easy hair drying. Unique only to amika: The CEO's patented ergonomic design features two rotating dials to ensure easy switching between temperature and speed settings. This one-of-akind tool concept was created to be exceptionally user-friendly - sea..

amika Curl Corps Defining Cream

amika Curl Corps Defining Cream

amika Curl Corps Defining CreamA hair styling cream that moisturizes, softens & enhances curls.Size: 200 mlHair Type & Condition: For anyone with natural curls, coils, and wavesFeatures & Benefits: Your best curlfriend - define your curls + coils with this moisturizing styling cream. The lightweight, luxe formula provides bouncy, beautiful curls that last. Oat peptide - extracted from oat kernel,..

amika Curl Corps Enhancing Gel

amika Curl Corps Enhancing Gel

amika Curl Corps Enhancing GelA weather-proofing, curl-boosting gel that gives bouncy shape without the crunch factor.Size: 200 mlHair Type & Condition: For anyone with natural curls, coils, and wavesFeatures & Benefits: Hydrolyzed wheat protein - adds body, strength and shape. Oat peptide - extracted from oat kernel, forms a protective barrier on hair which locks in moisture to deliver shine and..

amika Dream Routine Overnight Hydration Treatment

amika Dream Routine Overnight Hydration Treatment

amika Dream Routine Overnight Hydration TreatmentIt's time to put dry hair to bed with our ultra-hydrating, silicone-free overnight hair treatment mask. Infused with hyaluronic acid, dream routine boosts moisture for 72 hours and results in hair that is 3x more hydrated by morning.Size: 30 ml & 00 mlHair Type & Condition: Especially for all hair experiencing drynessFeatures & Benefits: It's calle..

amika Dry Shampoo Salon Display Set

amika Dry Shampoo Salon Display Set

amika Dry Shampoo Salon Display Setamika special offer is here for a limited time only! Size: 1 KitIncludes: 3 x Perk Up Dry Shampoo (5.3 oz) 3 x Perk Up Plus Dry Shampoo (5.3 oz) 3 x Perk Up Ultra Dry Shampoo (5.3 oz) 1 FREE Dry Shampoo Display..

amika Fadeblock Pre-Shampoo Color Seal

amika Fadeblock Pre-Shampoo Color Seal

amika Fadeblock Pre-Shampoo Color SealA pre-shampoo treatment that seals the cuticle + balances hair's PH to protect color from wash-related fading.Size: 150 mlFeatures & Benefits: Shield against hard water Shield against saltwater Shield against chlorine Contains UV filtersUsage Instructions: Apply to dry hair prior to shampooing from roots to ends. Leave in 1-2 minutes. Rinse. Follow wash routi..

amika Flash Instant Shine Mask

amika Flash Instant Shine Mask

amika Flash Instant Shine MaskFrom dull to dazzling! instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish.Size: 30 ml & 100 mlHair Type & Condition: For all hair types. Fine and oily hair types use in place of conditioner, thick and dry hair types use after conditioner.Features & Benefits: Delivers brilliant moisture and shine in just 60 seconds Amino acid..

amika Fluxus Touchable Hairspray

amika Fluxus Touchable Hairspray

amika Fluxus Touchable HairsprayA flexible working hairspray for stay-all-day style that you'll still be able to run your fingers through.Size: 49 ml ml & 270 mlHair Type & Condition: For all hair typesFeatures & Benefits: Butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking Safe for color-treated, brazilian-treated a..

amika Hair Blow Dry Brush 2.0

amika Hair Blow Dry Brush 2.0

amika Hair Blow Dry Brush 2.0Hair blow dryer brush 2.0 is the new and improved version of our bestselling hair tool, which combines a round brush and blow dryer for a voluminous blowout with 2x the shine. Improvements to the internal design and mechanisms have gone through extensive testing to ensure product longevity.Color: BlackHair Type & Condition: For all hair types. From curly to color-treat..

amika Headstrong Intense Hold Hairspray

amika Headstrong Intense Hold Hairspray

amika Headstrong Intense Hold HairsprayGet your style into submission with this fast-drying, freeze-hold finishing hairspray.Size: 49 ml ml & 269 mlFeatures & Benefits: Provitamin b5 - promotes hair's resilience, smooths and conditions Safe for color-treated, brazilian-treated and keratin-treated hairUsage Instructions: Style, spray on styled hair...

amika High Tide Deep Waver Beach Waver Curling Iron

amika High Tide Deep Waver Beach Waver Curling Iron

amika High Tide Deep Waver Beach Waver Curling IronInstantly create flawless beach waves. 3 tourmaline ceramic barrels in .7 in/18.5 mm deliver gorgeous, beachy waves.Color: BlackHair Type & Condition: Features & Benefits: Custom-mold leaves no-marks Negative ion technology seals cuticle to smooth hair 30-minute auto shut-off option - for extra safety and peace of mind Heat resistant, no slip han..

amika Hydro Rush Intense Moisture Conditioner

amika Hydro Rush Intense Moisture Conditioner

amika Hydro Rush Intense Moisture ConditionerRush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x more hydration*. * clinically proven, shampoo + conditioner when used as a system.Size: 275 ml, 500 ml & 1000 mlHair Type & Condition: For dry, textured, or coarse hair typesFeatures & Benefits: ..

amika Hydro Rush Intense Moisture Leave-In Conditioner

amika Hydro Rush Intense Moisture Leave-In Conditioner

amika Hydro Rush Intense Moisture Leave-In ConditionerRush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating leave-in conditioner drenches hair with 3x more hydration* while detangling and reducing frizz. * clinically proven.Size: 30 ml & 200 mlHair Type & Condition: For all hair types experiencing dryness.Features & Benefits: Drench you..

amika Hydro Rush Intense Moisture Mask

amika Hydro Rush Intense Moisture Mask

amika Hydro Rush Intense Moisture MaskDry hair? It's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.Size: 30 ml, 250 ml & 500 mlHair Type & Condition: For all hair types experiencing dryness.Features & Benefits: Clinical claims: leaves hair hydrated for 5 straight days*, 5x easier to..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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