Alcove Curl ActivatorProtection and Hydrating actives. Defines and separates curls while adding volume, texture and shine.Size: 250 mlFeatures & Benefits: Frizz-free formula ideal to support soft, casual waves Effective in high humidity environmentsUsage Instructions: Distribute thoroughly through clean damp hair Scrunch dry for casual curls and waves..
Alcove Daily ConditionerProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml & 950 mlHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type.Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse..
Alcove Daily ShampooProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml & 950 mlHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type.Usage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Daily Conditioner..
Alcove Dry ShampooDelay your wash day! Introducing the all-new Dry Shampoo by Alcove! This perfect addition to their product line will revolutionize your hair care routine!Size: 170 g..
Alcove Hydrating ConditionerFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml & 950 mlFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioningUsage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse..
Alcove Hydrating ShampooFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml & 950 mlFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioningUsage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Hydrating Conditioner..
Alcove Molding PasteProvides pliable definition and texture and gives a matte finish.Size: 100 mlFeatures & Benefits: Matte finish Provides pliable definition and textureUsage Instructions: Rub desired amount between the palms of the hands and apply to damp or styled hair for texture, piecing and defining...
Alcove Multitasking MistHydration, Protection, Fortifying and Repair Actives.Size: 250 mlFeatures & Benefits: Reduces blow-dry time Light conditioning Hydration Heat protection Colour protection Shine Detangling UV protection Anti-frizz Anti-staticUsage Instructions: Spray on clean, damp hair and comb through Style as desired..
Alcove Restructuring MaskRepair and Fortifying actives, designed to hydrate and repair damaged hair.Size: 250 mlFeatures & Benefits: With continued use, this highly effective mask revitalizes hair, restoring shine and manageability.Usage Instructions: Apply a small quantity on damp hair and distribute thoroughly from roots to ends. Leave in for 5-10 minutes and rinse...
Alcove SerumRepair and Hydration Actives, creates instant shine and long-term conditioning without leaving residue.Size: 100 mlFeatures & Benefits: Oil-based formula has a unique quality of instant absorption.Usage Instructions: Place a small amount of serum in the palms of the hands and apply from the roots to the ends. May be used on wet or dry hair. Use as often as necessary...
Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..
Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...
Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..
Alcove Thermal Protection SprayProtection and Hydratation Actives.Size: 250 mlFeatures & Benefits: Protects up to 400°f (204°c) Gives volume, Hydration, shine And flexibility to your hairUsage Instructions: Spray from roots to ends on wet, damp or dry hair and style as usual. When applying on dry hair, spray 6 inches away from the hair and let the product set for 2 minutes before hot iron appli..
Alcove Violet ConditionerIf your highlights need maintenance, neutralize with violet.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repairUsage Instructions: Apply evenly to cleansed, damp hair. Leave on for 1-5 minutes and rinse. Caution: Use ..
Alcove Violet ShampooIf your highlights need maintenance, neutralize with violet.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repairUsage Instructions: Apply to wet hair, lather evenly and rinse Repeat application and leave for 1 to 5 minutes..
Alcove Volumizing ConditionerIf you hair wants body, get these for ?volume.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day longUsage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse..
Alcove Volumizing MousseProvided feather-light volume, enhances shine and protects against humidity.Size: 200 mlHair Type & Condition: Ideal for fine to medium hairFeatures & Benefits: Protection and Hydration Actives Offers all day supportUsage Instructions: Dispense 2-3 pumps and distribute evenly through clean, damp hair prior to blow drying..
Alcove Volumizing ShampooIf you hair wants body, get these for ?volume.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day longUsage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Volumizing Conditioner..
ALURAM Coconut Water Texture SprayThis lightweight spray helps create beach waves and a breezy boost of texture. Coconut Water keeps locks hydrated & nourished, while Algae Extract promotes healthier-looking hair.Size: 8 ozHair Type & Condition: For all hair typesFeatures & Benefits: Achieve effortlessly-beautiful beachy wave lightweight, non-greasy spray is infused with coconut water provides es..
ALURAM Curl ConditionerSilicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel. Size: 2 oz, 12 oz & 33 ozHair Type & Condition: For medium to co..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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