The three-pronged approach includes Triple-Oil Complex-a super-nourishing combination of Avocado, Babassu, and Camelina Oils to help inject deep moisture into each curl
AquaLastik, a cutting-edge thermal protector that uses flexible resins and deep-sea minerals to enhance curl memory and control frizz
Bio-Advanced Peptide Complex, proven to repair damage and deliver round-the-clock repair
Joico Curl Nourished Conditioner
You know the old adage, one size fits all? Well, that's actually true when you're talking about Joico amazingly versatile conditioner, formulated to weightlessly nourish and rebuild curls while kicking frizz to the curb. Leave it in if you want supreme moisture and a whole lot of control over your thick, coarse, "misbehaving" curls; rinse it out if you're looking for featherweight hydration on fine, delicate coils. Either way: You finally get a break from breakage - 64 percent, to be exact.
Size: 50 ml, 300 ml & 1 Litre
Hair Type & Condition: For all curl types - fine and fragile to fierce and full.
Features & Benefits:
Offers adjustable conditioning
For those with finer curly hair who desire featherweight moisture and definition, it can be rinsed out.
For those with thick, coarse, erratic curls who need extra moisture, control and definition, it does double-duty as a spectacular leave-in foundation for stylers.
Usage Instructions:
Gently comb out your damp hair with fingers or a large-tooth comb
then apply a small amount of conditioner around the head (avoid crown) using fingertips only
Apply a second small dollop to ends, scrunching hair upward towards the scalp.
Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates
Decadently rich lather for a luxurious cleansing exper..
Joico YouthLock Blow Out CremeWhen hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Creme steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses.Size: 177 mlFeatures & Benefits:
Delivers youthful body ..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Blonde Life Coconut Oil DeveloperMix some Coconut Oil into the blonding process with three NEW Blonde Life Developers - formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated.
Joico creamy, Coconut Oil-enriched Blonde Life Developers - in 5, 20, and 40 Volume - work in tandem with our Blonde Life lighteners and toners to add the litt..
Joico YouthLock Treatment MasqueYouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.Size: 150 mlFeatures & Benefits:
Leaves hair feeling nourished
Softens dry, brittle hair without weighing it down
Boosts shine
Reduces frizz
Reduces hair fall
Hair's healthy appearance is dramatically improved
Usage..
Joico Lumishine Permanent Creme ColorColor so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed! Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that..
Joico Defy Damage Sleepover Overnight Nourishing TreatmentRise and shine with Defy Damage Sleepover, Joico bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning.Size: 100 mlFeatures & Benefits: Instantly softens & smooths hair
Boosts shine
R..
Joico K-PAK Color - Blue Ash SeriesK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art o..
Joico Vero K-PAK Color Intensity Semi-Permanent Creme ColorJoico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades - Red and Orange - plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any ..
Joico Humidity Blocker+ Protective Finishing SprayDon't let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work.
It's an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against po..
Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss TonersRevitalize your blondes in five minutes, flat! Keep her blonde sultry and brass-free with Joico's Vero K-PAK's new Demi-Permanent Instant Gloss Toners, which complement any VeroLight, VeroBlue, or Creme Lightener blonding service. These remarkable demi-liquid toners are also the perfect choice to revitalize faded blonde hues, plus they pac..
Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.Size: 50 ml, 300 ml, 1 Litre and..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.