Joico Colorful Anti-Fade ShampooFor Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.Size: 300 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Ben..
Joico Colorful Glow Beyond Anti-Fade SerumFor Color Longevity. Imagine an instant, noticeable, stunning hit of vibrancy - the kind of punch that boosts the brilliance of haircolor. That's what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit ..
Joico Curl Co+Wash ConditionerUsing Curl Co+Wash keeps curly hair looking healthy and frizz-free by maintaining the natural oils while gently cleansing to enhance curl definition and leave curls bouncy and manageable.Size: 245 mlFeatures & Benefits: Triple Oil Complex: Super Nourishing Avocado, babassu and Camelina oils deeply hydrate parched textured hair for frizz free full circle curls ..
Joico Curl Confidence Defining CremeJoico's NEW Curl Confidence Curl Defining Creme is created with Moringa Seed Oil, a rich source of antioxidants, Vitamin A and E, Zinc and Silica.Size: 177 mlHair Type & Condition: Suitable for 2B - 4A Curl TypesFeatures & Benefits: Defines & enhances natural curl/texture Reduces frizz and hydrates hair while boosting shine No sticky or crunchy..
Joico Curl Controlling Anti-Frizz StylerScrunchies may be out, but SCRUNCHING is in - especially if what you're scrunching in is this smooth-as-silk styling cream, inventively designed to leave frizz where it belongs (no where near you... for three full days). Even with the 90-percent humidity of, say, Florida in August, curls stay controlled, smooth, and beautifully distinct.Size: 100 mlHair Type..
Joico Curl Nourished ConditionerYou know the old adage, one size fits all? Well, that's actually true when you're talking about Joico amazingly versatile conditioner, formulated to weightlessly nourish and rebuild curls while kicking frizz to the curb. Leave it in if you want supreme moisture and a whole lot of control over your thick, coarse, "misbehaving" curls; rinse it out if you're looking fo..
Joico Defy Damage Deluxe Pro KitCutting-edge technology, merged with powerful protectants, join forces to create hair that's brilliantly resilient and healthy-looking.Size: 1 KitFeatures & Benefits: ProSeries 1 (358 ml) ProSeries 2 (500 ml) 12 Defy Damage Home Care Samples Direction insert Approximately 50 applications ..
Joico Defy Damage Invincible Frizz-Fighting Bond ProtectorTames frizz on contact - for visibly healthier hair with a soft, glowing finish.Size: 180 mlFeatures & Benefits: 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution..
Joico Defy Damage KBOND20 Launch Offer Street DealJoico holiday offer is here for a limited time only!Size: 1 KitIncludes: 6 x KBOND20 (150 ml) 10 KBOND20 Sachets 1 In-line Shelf Display..
Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico's super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage... Joico's brand-new, bond-building treatment that doubles down on technology for 5X stronger hair.Size: 150 mlFeatures & Benefits: 5X stronger hair in one use Builds & p..
Joico Defy Damage OpenerJoico special offer is here for a limited time only!Size: 1 PackIncludes: 3 x Defy Damage Protective Shampoo (300 ml) 3 x Defy Damage Protective Conditioner (250 ml) 3 x Defy Damage Protective Masque (150 ml) 3 x Defy Damage Sleepover Overnight Treatment (100 ml) 3 x Defy Damage Invincible Frizz Fighting Bond Protector (180 ml)Options Available: 1 Pro Series 1 (150 ml) 1 P..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology..
Joico Defy Damage Protective ConditionerDefy Damage Protective Conditioner for bond strengthening & color longevity. Prevents and protects from daily damage.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking..
Joico Defy Damage Protective MasqueDefy Damage Protective Masque for bond strengthening & color longevity. Helps to rebuild broken hair bonds, deeply replenishes hair without weighing it down.Size: 50 ml & 150 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: See results after the very fi rst use Proactively builds hair's resistance to damage ..
Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing exper..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..
Joico Defy Damage Sleepover Overnight Nourishing TreatmentRise and shine with Defy Damage Sleepover, Joico bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning.Size: 100 mlFeatures & Benefits: Instantly softens & smooths hair Boosts shine R..
Joico Defy Damage Stylist Pro KitCutting-edge technology, merged with powerful protectants, join forces to create hair that's brilliantly resilient and healthy-looking.Size: 1 KitFeatures & Benefits: ProSeries 1 (160 ml) ProSeries 2 (150 ml) 6 Defy Damage Home Care Samples Direction Insert Approximately 15 applications ..
Joico Digital Color Scale (For JoiColour Offer)..
Joico Dream Blowout Thermal Protection CrèmeGet the luxuriously soft, smooth, long-lasting blowout of your dreams!Size: 200 mlFeatures & Benefits: Up to 450°F of heat protection Reduces breakage by over 75% against combing breakage on damaged hair vs. a non-conditioning shampoo Up to 50% faster drying time..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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