West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

   Showroom location Vernon will reopen on May 6th!
  Select Showrooms Open on Sunday
  >> check location & hours

Joico


Joico JoiGel Medium Styling Gel

Joico JoiGel Medium Styling Gel

Joico JoiGel Medium Styling GelYou want hold. You want shine. You want pliability and movement. But you don't want someone saying, "Hey, you've got product in your hair." Which is exactly why you will adore this right-in-the-middle Styling Gel, designed to deliver just the right stuff-plus moisture, body, and volume-in one fell swoop. Hold Level: 4Size: 250 mlHair Type & Condition: All hair type..

Joico JoiMist Firm Finishing Spray

Joico JoiMist Firm Finishing Spray

Joico JoiMist Firm Finishing SprayThanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever style you coiffed in the a.m., and reproduce it like magic in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight. Hold Level: 9Size: 300 mlHair Type & Condition: Fine or coarse hair, this pick gets the job done for anyone needing a firm ..

Joico JoiMist Medium Styling and Finishing Spray

Joico JoiMist Medium Styling and Finishing Spray

Joico JoiMist Medium Styling and Finishing SprayThe blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That's exactly the time to reach for JoiMist Medium Styling & Finishing Spray... a right-down-the-middle hold that locks your style all day long; blocks humidity; adds shine; and still welcomes ..

Joico JoiWhip Firm Hold Design Foam

Joico JoiWhip Firm Hold Design Foam

Joico JoiWhip Firm Hold Design FoamEvery artist needs their favorite tool... and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair styling masterpiece you choose to create. Your work will shine and tower over the rest of them. Hold Level: 7Size: 300 mlHair Type & Condition: All hair types crave JoiWhip Design Foam, but fine, limp loc..

Joico K-PAK Base Breaker

Joico K-PAK Base Breaker

Joico K-PAK Base BreakerThe most convenient way to break the haircolor base, K-PAK Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before.Size: 59 mlFeatures & Benefits: Ideal for "breaking the base" (to soften contrasting regrowth between blonding services) 10-minute processing time Ammonia-free formula conditions and a..

Joico K-PAK Color - Ash Series

Joico K-PAK Color - Ash Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Beige Series

Joico K-PAK Color - Beige Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Blue Ash Series

Joico K-PAK Color - Blue Ash Series

Joico K-PAK Color - Blue Ash SeriesK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art o..

Joico K-PAK Color - Fashion Series

Joico K-PAK Color - Fashion Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Gold Series

Joico K-PAK Color - Gold Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - High Lift Series

Joico K-PAK Color - High Lift Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Intensifiers & Correctors

Joico K-PAK Color - Intensifiers & Correctors

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Natural Series

Joico K-PAK Color - Natural Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Red & Xtra Red Series

Joico K-PAK Color - Red & Xtra Red Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Sultry Blondes Collection

Joico K-PAK Color - Sultry Blondes Collection

Joico K-PAK Color - Sultry Blondes CollectionWant to create luminous, believable, utterly gleaming blondes without a hair of brassiness? K-PAK's new Sultry Blondes Collection is for you: all the glamour, plus hardworking ingredients that actually reconstruct hair while you color. Colors Available: 10N for a natural tonal result (also helps eliminate unwanted warmth at darker blonde levels). 10B f..

Joico K-PAK Color - Toner Series

Joico K-PAK Color - Toner Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color Therapy Conditioner

Joico K-PAK Color Therapy Conditioner

Joico K-PAK Color Therapy ConditionerYou can choose a color therapy shampoo that avoids stripping hair of beautiful, new color... but you'll double your efforts if you reach for the companion conditioner. It not only protects your color investment, but actually hydrates and repairs hair at the same time. How's that for therapy? Size: 50 ml, 300 ml, 1 Litre & 1 GallonHair Type & Condition: ..

Joico K-PAK Color Therapy Luster Lock Glossing Oil

Joico K-PAK Color Therapy Luster Lock Glossing Oil

Joico K-PAK Color Therapy Luster Lock Glossing OilMeet your hair's daily "lust-have" for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that's "just light" for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.Size: 63 mlSkin Type & Condition: For c..

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentPick this lock and we'll steal your heart! Introducing K-PAK Luster Lock: Joico's instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use,..

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray Experience this powerful leave-in perfecting spray that does it all! Luster Lock Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula - safeguarding gorgeous hair color for healthy, strong, shiny hair.Size: 50 ml & 200 mlHair Type & Condition: Ideal for any hair type, color, texture..

Showing 85 - 105 of 161 Results
wcb logo center

 

For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

Learn More