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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 22 - 42 of 149 Results
L'Oréal Professionnel Homme Clay Strong Hold Clay

L'Oréal Professionnel Homme Clay Strong Hold Clay

L'Oréal Professionnel Homme Clay Strong Hold ClayGet control of your style with a versatile product that offers a strong hold and a no shine matt finish. L'Oréal Professionnel Homme Clay - Strong Hold Clay has been specifically designed for men to offer style that lasts. L'Oréal Professionnel Homme Clay - Strong Hold Clay is part of a range of professional styling products specifically designed t..

L'Oréal Professionnel Homme Pomade Mat Matt Sculpting Pomade

L'Oréal Professionnel Homme Pomade Mat Matt Sculpting Pomade
(Out of Stock)

L'Oréal Professionnel Homme Pomade Mat Matt Sculpting PomadeFor sculpted style without the shine choose L'Oréal Professionnel Homme Mat Matt Sculpting Pomade, the versatile styling product that creates a variety of looks with an unbeatable matt finish. L'Oréal Professionnel Homme Mat Matt Sculpting Pomade is part of a range of professional styling products specifically designed to create unique, ..

L'Oréal Professionnel Homme Sculpte Sculpting Fiber Paste

L'Oréal Professionnel Homme Sculpte Sculpting Fiber Paste

L'Oréal Professionnel Homme Sculpte Sculpting Fiber PasteUse the L'Oréal Professionnel Homme Sculpte - Sculpting Fibre Paste to style your hair to perfection. The results are dramatic, well defined and shaped to excellence. Sculpt your hair with this L'Oréal Professionnel Homme Sculpte - Sculpting Fibre Paste for a style that delivers supple, flexible hold for a textured look. Hold Level: 3Size..

L'Oréal Professionnel INOA

L'Oréal Professionnel INOA

L'Oréal Professionnel INOARevolutionary oil-based, ammonia-free permanent hair color. Maximized effectiveness of the permanent haircolor process with ultimate respect for the condition of the hair fiber, resulting in stunning shine and perfect coverage of up to 100% white hair. Size: 60 g Technology: Oil Delivery System (ODSý) technology: envelops the hair fiber in a film of oil, repelling the w..

L'Oréal Professionnel INOA 2 BOWL

L'Oréal Professionnel INOA 2 BOWL
(Out of Stock)

L'Oréal Professionnel INOA 2 BOWLINOA 2 BOWL is used as part of the INOA hair colouring system. Discover INOA, L'Oréal's leading no ammonia permanent hair colour range with Oil Delivery System (ODS2) technology, for all hair types. With the expertise of your hairdresser and an in-depth colour consultation you can achieve your perfect shade that is free from ammonia!Features & Benefits: Convenient..

L'Oréal Professionnel INOA High Resist

L'Oréal Professionnel INOA High Resist

L'Oréal Professionnel INOA High ResistINOA High Resist combines LOreal premium, ammonia-free, odorless hair color with 60% oil and cutting-edge patented technology to create a stronger connection between the color and the hair for long-lasting, neutralizing results. These 9 beautiful shades combat brassiness for up to 8 weeks while also providing improved visible hair quality. With a creamy textu..

L'Oréal Professionnel INOA Post Color Shampoo

L'Oréal Professionnel INOA Post Color Shampoo

L'Oréal Professionnel INOA Post Color ShampooSpecifically formulated to be used after an INOA or an INOA Supreme haircolor service.Size: 1.5 LFeatures & Benefits: Removes residues to enhance the beauty of the colored hair.Usage Instructions: After emulsifying the color and rinsing it away thoroughly, apply INOA Post shampoo to hair and massage in gently until obtaining a creamy foam Rinse care..

L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA SupremeAge-defying, ammonia-free permanent haircolor, INOA Supreme is enriched with ODS2 technology, which means optimised scalp comfort, ammonia free, and odourless and therefore transforms the colouring experience. INOA Supreme is enriched with Densilum, for a thickening effect and a fuller look. Hair Type & Condition: For clients with 70% - 100% white hair who are loo..

L'Oréal Professionnel Kimono

L'Oréal Professionnel Kimono

L'Oréal Professionnel KimonoL'Oréal Professionnel Kimono is a sleeved, wrap-around design that is made from polyester and held together with a waist tie, meaning that your client's clothes are well protected.Features & Benefits: 100% Polyester Water resistant Attached belt Easy to wear ..

L'Oréal Professionnel Liss Unlimited Masque

L'Oréal Professionnel Liss Unlimited Masque

L'Oréal Professionnel Liss Unlimited MasqueReplenishes and smoothes rebellious hair for a more manageable, frizz-free result. Keratin oil complex technology. Pro-Keratin complex of amino acids and wheat protein mimic the hair's natural keratin structure to instantly strengthen and protect hair. Kukui Oil and Evening Primrose oil controls frizz and smoothes hair.Size: 200 ml & 500 mlHair Type & C..

L'Oréal Professionnel Liss Unlimited Shampoo

L'Oréal Professionnel Liss Unlimited Shampoo

L'Oréal Professionnel Liss Unlimited ShampooReplenishes and smoothes rebellious hair for a more manageable, frizz-free result. Keratin oil complex technology. Pro-Keratin complex of amino acids and wheat protein mimic the hair's natural keratin structure to instantly strengthen and protect hair. Kukui Oil and Evening Primrose oil controls frizz and smoothes hair.Size: 250 ml, 500 ml & 1500 mlHair..

L'Oréal Professionnel Luocolor

L'Oréal Professionnel Luocolor

L'Oréal Professionnel LuocolorLuminous permanent colour in 20 minutes. Translucent and iridescent, Luocolor will colour up to 70% on white hair.Size: 50 mlFeatures & Benefits: A new taste of color, illuminating hair's natural dimension Shimmering coverage of up to 70% white hair Includes pastels for unlimited creativity Lightening: Lifts up to 2 1/2 to 3 levels Coverage of up to 70% of white hai..

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor DeveloperSpecifically formulated to work with LUO©COLOR. Fully stabilized and buffered to ensure consistent and uniform color results. Creamy, rich formulas offer gentle controlled lightening action.Size: 1000 mlUsage Instructions: Use with all LUO©COLOR shades to achieve a multi-reflective, luminous result...

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel MajicontrastChroma colorants allow visible colour results on dark natural or dark coloured hair. Shades Available: Magenta & Red/RougeSize: 50 mlHair Type & Condition: For dark natural or dark coloured hair desiring a visible colour resultFeatures & Benefits: Visible colour results on dark natural or dark coloured hair Long-lasting, durable permanent colourUsage Instructio..

L'Oréal Professionnel Majicreme

L'Oréal Professionnel Majicreme

L'Oréal Professionnel MajicremeSpecifically formulated to work with L'Oréal Professionnel permanent and demi-permanent haircolor brands. Types Available: 20 VOL, 30 VOL & 40 VOLSize: 1000 mlHair Type & Condition: For colored hairFeatures & Benefits: Fully stabilized and buffered to ensure consistent and uniform color results Creamy, rich formulas offer gentle controlled lightening actionUsage I..

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)The 12.5 Volume offers a smaller amount of lift versus the other Majicreme developers for a beautiful glow reflect.Size: 1000 mlHair Type & Condition: Pairs well Majirel Glow shades.Features & Benefits: Use L'Oréal Professionnel Majicreme Developer 12.5 Volume for regrowth...

L'Oréal Professionnel Majirel Colouring Bowl

L'Oréal Professionnel Majirel Colouring Bowl

L'Oréal Professionnel Majirel Colouring BowlMajirel Colouring Bowl is mixing bowl for hair colouring formulas and is used as part of the Majirel hair colouring system. Majirel offers rich, permanent hair dye which provides perfect coverage of grey hair. With the expertise of your hair colourist and an in-depth colour consultation you can achieve your perfect shade.Features & Benefits: Easy to use..

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shin..

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shi..

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel MetalThe metallic hair trend is growing rapidly as evident on Instagram and Pinterest. L'Oréal Professionnel Artists Shelley Gregory, Laura Gibson and Jackie Epperson have created three on-trend metallic looks using Majirel Metals shades in Amethyst .22/VV, Platinum .12/BV and Rose Gold .24/VC. These shades have a high reflect concentration for intense visibility and ..

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme ColorRich, permanent color providing perfect coverage of up to 100% of white hair. Ionene G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionene G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair Type & Condi..

Showing 22 - 42 of 149 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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