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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 106 - 126 of 149 Results
L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Serum

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Serum

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off SerumWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery - Absolut Repair Molecular. Size: 250 mlHair Type & Condition: For all ..

L'Oréal Professionnel Absolut Repair Molecular Shampoo

L'Oréal Professionnel Absolut Repair Molecular Shampoo

L'Oréal Professionnel Absolut Repair Molecular ShampooWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery - Absolut Repair Molecular. Size: 300 ml & 1500 mlHair Type & Condition: Fo..

L'Oréal Professionnel Blond Studio 9 Bonder Inside

L'Oréal Professionnel Blond Studio 9 Bonder Inside
(Out of Stock)

L'Oréal Professionnel Blond Studio 9 Bonder InsideBlond Studio 9 Bonder Inside is a high-performance lightening powder with bonder inside. It combines a high concentration of lightening and bonding agents, for up to 9 levels of lift with proven bond protection. Blond Studio 9 Bonder Inside suits all French Balayage services, specially for extreme and contrasted transformations such as Frenc..

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia ColorL'Oréal Professionnel discovered the origin of dull hair: progressive melanin loss. This natural process leads to dullness first, and then to the appearance of first greys. Fight dull hair for 6 weeks of gloss colour.Size: 60 mlFeatures & Benefits: Reflils gaps from lost melanin inside the hair fiber formulated with up to 92% natural origin..

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA LightLuminous demi-permanent gel-creme haircolor without ammonia, tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.Hair Type & Condition: For color-treated or sensitized hairFeatures & Benefits: Luminous tones with exceptionally even color New gentle acid technolo..

L'Oréal Professionnel Dia Limited Edition Bowl & Brush

L'Oréal Professionnel Dia Limited Edition Bowl & Brush
(Coming Soon)

L'Oréal Professionnel Dia Limited Edition Bowl & Brush..

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA RichesseIlluminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch. Advanced alkaline technology that is ideal for natural or color-treated hair.Size: 50 mlHair Type & Condition: For natural or colored hair with up to 70% white hairFeatures & B..

L'Oréal Professionnel Easi Mèche Long

L'Oréal Professionnel Easi Mèche Long
(Out of Stock)

L'Oréal Professionnel Easi Mèche LongThe versatile aid for modern highlighting and colouring techniques. Delivers a special non-slip feature for even closer root application.Size: 200 Sheets..

L'Oréal Professionnel Easi Mèche Short

L'Oréal Professionnel Easi Mèche Short

L'Oréal Professionnel Easi Mèche ShortThe versatile aid for modern highlighting and colouring techniques. Delivers a special non-slip feature for even closer root application.Size: 200 Sheets..

L'Oréal Professionnel Efassor Cleansing Towels

L'Oréal Professionnel Efassor Cleansing Towels

L'Oréal Professionnel Efassor Cleansing TowelsL'Oréal's Efassor is a fantastic, professional way to remove hair colour, returning the hair to its original colour and readying it for re-colouring.Size: 1 Box (36 Towels) & 1 TowelHair/Skin Type & Condition: For all hair/skin typesFeatures & Benefits: Has a pleasant fragrance and a gentle Easy action that works on perm..

L'Oréal Professionnel Effasol Color Remover

L'Oréal Professionnel Effasol Color Remover

L'Oréal Professionnel Effasol Color RemoverRemoves unwanted color, uneven results or color build-up. Gentle foaming action effectively removes all unwanted permanent haircolor. Size: 1 Box (12 Packs) & 1 PackFeatures & Benefits: Leaves hair beautifully conditioned and ready for recoloring Can be used with water or developer ..

L'Oréal Professionnel Hair Touch Up

L'Oréal Professionnel Hair Touch Up

L'Oréal Professionnel Hair Touch UpTemporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results. This temporary hair colour fades is sweat-proof, water-resistant, and matches hair colour perfectly.Size: 2 oz. / 57 gShades Available: Auburn Blonde/Da..

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel HairchalkTemporary Hair Color Colorful, wash-out formulas in 8 vibrant shades for a temporary splash of color and style. Revolutionary water based ink + micro-fiber polymers create an ultra thin film that adheres to the hair fiber. It's not a traditional hair colorant, it's not a direct dye: It's a new form of makeup for hair.Size: 50 ml Shades Available: Black Tie, ..

L'Oréal Professionnel Homme Poker Paste

L'Oréal Professionnel Homme Poker Paste

L'Oréal Professionnel Homme Poker PasteThe most powerful hold yet! Discover Poker Paste for a matte finish and extreme hold. Poker Paste offers great texture & a re-workable formula. Hold Level: 7/6Size: 75 mlHair Type & Condition: For all hair typesFeatures & Benefits: Reworkable compact paste Concentrated styling Extreme texture Strong hold Usage Instructions: ..

L'Oréal Professionnel INOA Carmilane

L'Oréal Professionnel INOA Carmilane

L'Oréal Professionnel INOA CarmilaneDiscover the 1st carmin red. An intense and long-lasting red colour, ammonia free and odourless. Intense, deep and bright red hair colours for all types of hair. Cover your gray up to 100%. Hair feels nourished with sublime shine until next hair colour treatment. Technology: New Exclusive Molecule: Unique multi-dimensional structure bonds to the hair..

L'Oréal Professionnel INOA Developers

L'Oréal Professionnel INOA Developers

L'Oréal Professionnel INOA DevelopersSpecifically formulated to work with INOA ODS² permanent haircolor. Type Available: 10 VOL, 20 VOL & 30 VOLSize: 1000 mlFeatures & Benefits: 10 VOL: To darken a naturally light base color, to color to the same level, to take-through mid-lengths and ends, and for pre-coloring 20 VOL: Use to cover 100% of white hair and lighten the hair..

L'Oréal Professionnel INOA Gold Fundamentals

L'Oréal Professionnel INOA Gold Fundamentals

L'Oréal Professionnel INOA Gold FundamentalsOnly your colourist can transform your hair in gold! The 1st gold fundamental shades ammonia-free and odourless. Perfect coverage, high luminosity. For a natural result with highly visible warm reflects and golden blonde hair. The ODS (Oil Delivery System) technology helps to optimise the effectiveness of the hair colour system. Size: 60 g Shade ..

L'Oréal Professionnel Limited Edition Dia Apron

L'Oréal Professionnel Limited Edition Dia Apron

L'Oréal Professionnel Limited Edition Dia Apron..

L'Oréal Professionnel Majiblond Ultra

L'Oréal Professionnel Majiblond Ultra

L'Oréal Professionnel Majiblond UltraUltra light blonding and toning in one step for levels 5 - 9. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fibre. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out. Hi-Tenacity t..

L'Oréal Professionnel Majimeches

L'Oréal Professionnel Majimeches

L'Oréal Professionnel MajimechesThis gentle highlight controller cream without ammonia contains the Oleosphere Conditioning System for protection of the cuticle during the lightening process.Size: 60 ml & 30 gUsage Instructions: In a non-metallic bowl, wearing suitable disposable gloves mix 25ml of the highlight controller cream tube and the contents of the 25g highlight activator c..

L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool CoverLong-lasting concentrated cool tones to beat brassiness. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair..

Showing 106 - 126 of 149 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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